Link building can be said to be a must-have skill for every SEOER, and everyone has their own understanding and operation methods of doing external links. Using third-party blogs as backlinks is obviously a relatively old way, so is it still effective to use blogs as backlinks? How to do blog backlinks is better?
1. Which blog platforms can do the continuous shuffling of external link Internet products, blogs, which were popular in the past, are now very few left, and there are very few blogs that can send external links. Blogs that can send external links have summarized that there are currently the following platforms: Sina, Sohu, Blog Park, CSDN, Tianya and other platforms, and only Sina Blog is the only blog that can do anchor text. When doing external links, you first need to maintain a blog for a period of time, and then send external links, otherwise the chance of being blocked is very high.
Second, what are the ways for blogs to do external linksWe can also regard the third-party blog platform as a light **, and the way to add external links is no different from normal**, mainly the following two:
1. Anchor text and **linkAdding anchor text or **hyperlink to blog posts is the main way, and now most blogs will restrict the use of anchor text links, or they will add nofollow tags. In addition, many people will say that plain text links have no effect at all, in fact, it is about the same, although search engines will give keywords to URLs based on the content around them, but the effect of clickable links is declining, let alone text links.
2. Add a friend chain to the homepage of a third-party blog by adding a custom box, add a friend chain html**, and make a friendly link for your main site, which is also a common way before, and the effect is not particularly large, and the friendship link of this blog is generally kept below 5.
3. How to make blog external links better.
1. The common way is to publish your own ** articles to the blog platform with links. However, if there are too many links in this way, the official will think that your blog has SEO goals and freeze it. Tianjin SEO Blog suggests that you can create some high-quality original content, and have a certain relevance to the promoted site, and the number of words can be controlled at 600-800.
2. Publish content manually, don't post some unreadable waste articles, and don't have hyperlinks to each article, and don't use software to operate.
3. If you choose an external link distribution service, you should pay attention to how they do external links, whether they only consider whether the external links are included, and will not consider relevance. This kind of blog is generally considered to be of low quality and is prone to official bans.
4. If the blog link you send will automatically add the nofollow tag, then you have to use the text link to crack it, although the effect is minimal. 4. Is it still effective for blogs to do external links Theoretically speaking, the weight of the external links generated by high-quality articles of the weighted blogs will naturally be transmitted, and the relevance and the construction of original content should also be considered when doing blog external link building. However, now, if you want to improve the ranking of your target keyword by backlinking to your blog, it is no longer a wise idea, and the transmission of anchor text link authority on third-party blogs has little effect.
How to do a good backlink.
As we all know, when a new ** first started, there was no visitor traffic, and later the external link played a great role. As the big boss of SEO said, "With external links, there is the Internet", which shows the importance of external link building in the promotion. So what is a backlink? To put it simply, it is to import your own link on someone else's. As a simple example, you can add it through the article of Sina Blog, so as to import my ** link. Backlinks can increase your traffic, increase the probability of visits, and can be used by search engines to update snapshots, make PRs, conduct weights, improve rankings, and so on. Generally speaking, link building is the means and method of marketing. Henan Station Construction Company is here to share with you several ways to do external links.
1.Through the blog link.
There are two ways to blog links: self-built blogs and blog posts. Now there are many large platforms, such as Sina, Sohu, Blog Bus, He Xun, etc. to build your own blog for free. Here it is recommended that you can buy a blog account in a certain treasure, which is particularly cheap. After you buy it, make these corresponding settings, update one or two articles, and put them on the backlink you want to post. Then there's the blog post. Blog message drainage, SEO veterans must know Lu Songsong. His ** was the first to leave a message on major blogs, attracting a large number of bloggers to pay attention to him.
2.Multicast***
Links to *do** are still very reliable, because ** is very easy to review now. Add links to plain text, which will be collected by a large number of ** after a large number of implementations. Some small *** can also add links to the plain text title. Of course, weighting the message will be high. Here we recommend a**,first**net. The message is too simple and too fast. You can leave anchor text links with html**.
3.The library is shared with the network disk.
Find some high-quality articles on the Internet, organize them, add them to our promotion link address, and then upload them to major libraries and online disks. The title must be written as a long-tail keyword with search value. Whether it is a library or a network disk, the weight in the search engine is quite high. As long as someone searches for the long-tail keywords we do, it will definitely achieve the promotion effect we want to do.
4.Make the backlink into a soft form.
Compared with hard advertising, soft advertising is undoubtedly a more acceptable way to promote. Advertorials, like submissions, require a certain amount of writing ability, but advertorials have lower requirements for writing skills. According to the product we want to promote, write a product introduction of a few hundred words, and finally inadvertently introduce our link address or search keywords, which can achieve the effect of inducing users to enter us.
What are the tips for posting backlinks? What are the methods?
I believe we have heard a saying in the world of smart SEO that "content is king, chain is the emperor". This sentence is to reveal the importance of external links for keyword rankings, and today we will talk about how to operate external links that can allow us to generate a continuous ranking and continuously improve the weight of the external links. In fact, as the title says, the chain outside the permanent does not really exist, and in this world, every link is alive. In other words, every link will die, which is in line with common sense, because in this world there is life and death, and the earth will also die. Actually, by "permanent", I mean that the longer we want to make backlinks, the better. Rather than spending a lot of time outside doing some very short life. I see a lot of people on some B2B platforms and some categorized information and BBS on the chain, in fact, this chain has a very short lifespan. I don't recommend you to do a chain like this, the author is here to introduce you to some long chains in life.
First of all, the friendly link.
Links are a kind of long-lasting thing, and I would like to clarify a concept here. Because nowadays, many friends who do SEO do links with a cheap mentality, and ignore the true meaning of links. From the superficial meaning of the word, we can tell what a link is. This bond is built on friendship, and only a bond built on friendship can make this bond last longer, because we all know that. The weight of the link delivery will be calculated based on the duration of the link, i.e. the longer the link is established, the more weight can be delivered. I see a lot of friends don't add each other's QQ number when exchanging links, and even when someone else deletes your link, you don't know what the reason is, which is a very wrong operation. In fact, when we do links, it is best to do it in the spirit of making friends, only such links can exist for a long time, and our ** can benefit for a long time.
Second, advertorial external links.
Soft backlinks can exist for a long time, and you look like a manuscript that we dropped from the webmaster. There will be countless people **our posts on their**, and we can get the number of people off-chain. As long as theirs exist, our links will exist, which is much better than B2B platforms and classifications.
Three, outside the blog chain.
As we do backlinks, we don't build a lot of blogs, as long as our blog continues to operate and is not shut down by our own blog. In general, as long as we don't advertise too much, we won't let the blog admin turn it off. So these external links are very long, and as long as we run our blog permanently, these external links can exist forever, so we can say that blogs are controllable external links, and the longer our blog exists, the higher the weight of these links. So blogging is very good as a way for us to accumulate external links.
Fourth, the Q&A platform.
In fact, as long as we run a good Q&A platform, these external links have been around for quite a long time. But these links outside the Q&A platform also need to be maintained, for example, I know to make a link in the network. We need to push it and let our friends comment. Click on our link so search engines will know that the question is valuable because it has value. A network that looks like me knows that backlinks are hair from two years ago and are still in the web. Because I'm going to keep this backlink. It also brought me some traffic.
Fifth, share external chains.
Now that we have entered the era of sharing, according to the author's observation, the type of external chain weight shared by search engines is the highest. For example, if we share an external link with cyberspace, Renren, Kaixin, etc., these big platforms will not be shut down, so our external link will exist for a long time. It's not going to be as fleeting as those classified information chains. The above is just an introduction to some of the long-term external links, of course, there are many places to do long-term external links, and I hope you will dig into them and then share them with us.
Finally, if you don't do these permanent or long-term links, you're bound to be tired. Because if a backlink is lost, it can be fatal to the keyword rankings. For example, if the external chain you made is a BBS signature and you have already made 300 of them, you won't do it next month, and maybe your signature chain will be lost after two months. Because for BBS, the search engine is saturated with capacity. If you look at the thousands of posts that SeoWhy publishes every day, you'll see that they're all second to second.
There are two main benefits to link optimization: improving the weight of ** (the PR value of **, the number of inclusions, the snapshot of **), etc.) and improving the ranking of ** keywords. These two points have been improved, which will not only help to be visited by netizens and improve the visibility, but also affect the search engine ranking. So, how do you do backlinking?
1. General requirements.
1.Links: The published external links are better related to the content itself. Notes: Topic of friendship link, network snapshot, **collection, **opening speed, etc.
2.**Authority: The higher the weight, the better.
3.Extensiveness: IP should be widely distributed.
4.The healthier the backlinks, the better.
Second, the tips for making external links.
1.Network-related: Doing a good job of network-related is an important reason to increase the weight and quality of external links.
Web Encyclopedia: There are two places below the web encyclopedia where you can add external links, one is extended reading, and the other is reference materials, which is relatively easier to pass the review. When modifying an entry, it is generally necessary to fill in the reason for the amendment, which can be described as "perfect entry content, add the first level of the item, update the second item", etc.
The network knows: no more than 10 questions and answers per account per day, and the time needs to be dispersed. Don't ask yourself questions and answer questions with IPs. Don't use the main link.
Network post bar: You can choose popular post bar and related post bar, if you have conditions, you also need to establish your own post bar, choose hot topics, but don't have too many low-level top posts, try to register as many vests as possible, use different accounts to top each other, and don't send too much information with the same ID. 7 p.m. to 11 p.m. is the hot time for Tieba.
2.Forum promotion.
Leave the address in the post (it needs to be a forum that allows backlinks, and forums that are not allowed will be deleted).
Add ** links to your signature file, reply to other people's posts, and be a couch leader. Some forums also have a dedicated advertising section.
3.Other** encyclopedia Q&A: Search Q&A, Tianya Q&A, Sina Aiq, etc.
4.Write soft articles related to publishing**: The effect is obvious, but at the same time, it takes a long time, and the quality of the article is high.
3. Precautions:
1.Don't add too many backlinks in the early stage, and focus on content.
2.Don't add a large number of external links in a short period of time, insist on 2-5 a day, increase regularly, don't add a day, add a lot a day, so it is easy to be judged to cheat.
3.Expensive essence is not too expensive, don't do spam links and **, choose high-quality links.
4.Articles sent externally (encyclopedia, Q&A, post bar, community, library, etc.), only pseudo-original is needed, to avoid repeating the title and the article is exactly the same, and the original article can be placed in your own ** to prevent your own blog and your own ** from grabbing rankings.
There are many ways to SEO, and for the general **, the optimization of external links accounts for about 50% of the entire SEO process.
Therefore, how to make external links is also the most concerned issue for our webmasters and SEO promoters.
Here's how to build high-quality backlinks.
*The purpose of backlink optimization is generally twofold, one is to improve the weight of **, and the other is to improve the ranking of ** keywords.
It is believed that the weight is a relatively general concept, which is often manifested in multiple technical indicators, such as the PR value of **, the number of inclusions, and the snapshot date.
If the weight of ** is effectively improved, there will be more opportunities to be recommended by search engines, so as to increase the traffic of ** and increase the corresponding revenue.
If you can optimize the keywords of some products or services to the first page of the search results, you can bring a lot of accurate potential customers to the enterprise.
There are two main forms of external links, one is ** link, and the other is anchor text link. The main role of links is to speed up inclusion, and the main role of anchor text links is to improve keyword rankings.
Anchor text links are better than ** links, because anchor text links not only contain all the features of ** links, but also play a role in improving keyword rankings.
Generally speaking, only clickable hyperlinks are considered a valid backlink, and a non-clickable text form is not considered a valid backlink.
1. Blog If you want to leave external links through your blog, you must first make the weight of your blog bigger, otherwise the effect of external links will be poor.
Because the weight given by search engines to blog external links has been greatly reduced, we must first increase the weight of our blogs before the effect will be obvious. To increase the weight of your blog, you should keep your blog updated frequently.
If we can insist on updating an article every day, it won't take half a year for this blog to increase in weight. It's best to have a blog post around a big topic that is relevant to the content we link to, so that the best results can be achieved.
It's fine to leave 1-2 backlinks for each article in the blog, too many backlinks will dilute the weight of each link, and it may also be considered cheating by search engines.
Second, the friendship link is undoubtedly the best external link, in some cases the role of a friendship link may be equivalent to the role of hundreds or even thousands of forum external links, so if you want to significantly improve the weight or keyword ranking, the most effective way is to get a high-authority friendship link.
In practical work, Yue Hao mainly judges the quality of friendship links through the following aspects:
1. The PR value of the link page.
2. The relevance of the friendship link ** and oneself**.
This is a point that search engines value very much, if yours is a cosmetic product and the other party is a heavy mechanical one, then the effect will not be too good.
3. The number of export links on the friendship link page. If the other party makes too many friendship links, the effect is bound to decline.
4. The amount of content updates on the friendly link page. If the content of the link page is updated frequently, and search engines often crawl the page, then the effect is better. If it's a separate friendship link page, there is basically no content update, and the effect is relatively poor.
5. The snapshot date of the first page. To a certain extent, the snapshot date reflects the weight and update speed of the other party**, and the newer the snapshot date, the better.
6. Look at the alexa ranking, number of inclusions, number of external links, etc.
3. Forum Forum external links are the most effective way in addition to friendly links, especially in some high-authority forums.
When choosing a forum, we should pay attention to two points: one is that the relevance of the forum to us should be high, and the other is that the popularity of the forum should be high, and the number of posts per day should be large. Only by leaving backlinks on such forums is it more likely to be considered a valid backlink by search engines.
There are also several ways to leave external links in the forum, which are to leave external links in the main post, external links in replies, and external links in signatures.
If you want to leave external links in the main post, it is best to use the form of advertorials, because direct advertising is easy to be deleted by forum moderators.
Leave external links in the reply, be sure to reply to some valuable content and then attach external links, and don't just reply to advertising messages, which are also easy to be deleted.
I think that leaving external links in the signature is a very good way to leave external links, and the effect is similar to leaving external links in direct posts, and it will not be deleted, so everyone must make good use of this method.
*'s external links used to be very important, including some** can have a good ranking without updating that is, sending external links, which we can't think of now, because the network has a very serious blow to external links, and it is becoming more and more difficult to publish external links.
1. Choose an external link platform.
Look for platforms with fast ingestion, high activity, and high value.
The higher the probability of articles published by such a platform being included, what is a platform with a high inclusion rate? How do you go about finding these platforms?
In the early stage, we used the following methods to find platforms with high inclusion rates.
1): Use advanced commands, such as intitle and inurl commands, to collect a large number of required platforms.
For example, if I want to find a classified information platform, then I will use the intitle:classified information command to find the platform I need. If you are looking for a blog, you can use the intitle:blog or inurl:blog command to find the platform. It is also possible to find a platform using a combination of these two commands. After collecting the platform, the platform with a relatively high weight is screened out, and of course, there are also platforms with low weight but still very fast.
2): Filter platforms with high weight and high activity.
Activity is measured in terms of the number of posts, replies, messages, and replies. Generally, the good forums have hundreds of thousands of posts and replies a day, and each post has hundreds of reads. Poorly active forums may have only a few posts a day, and each post receives very few reads.
3): After the post is published, the data of the post will be counted.
For example: title, URL, publication time, and inclusion time. The statistical title is to analyze which content is easy to be included by search engines, while the URL is to facilitate query and inclusion, and the publication time and inclusion time are to count how long it takes for the post to be included or whether it is included.
4): In this way, the inclusion rate of the platform can be calculated after a week of external links (that is, 2 weeks of statistical time).
Of course, the daily release volume should not be too small, and if the data is too small, the data deviation will be very large. After the inclusion rate is counted, the platform with an inclusion law higher than 50% is selected, and there are not many platforms higher than 50%.
2. Publish scarce content.
The so-called scarce content is the content that others do not have or the external links that other external link publishers will not do, a high-quality external link is better than other people's 100 low-quality external links, and high-quality external links can not only pass the weight, but also guide traffic in**. For example, we often refer to submitting original articles.
Scarce content is not only original draft, our content information is detailed enough when publishing product information, compared to other people's repetitive and scarce content, our product information is scarce content.
When publishing a technical article, we can demonstrate it in conjunction with the steps of the operation. You can even combine the ** found on the Internet, others also have text or**, but other people's text and ** are separated, compared to the combination of our text and **, ours is scarce content.
1. Find a platform with high traffic to publish external links: Because the higher the traffic, the greater the weight, the quality of external links will be relatively high.
2. The form of external links is diversified, so that anchor text or plain text can be used, so that the quality of external link publishing will be better.
3. The platform should be diversified, which can be forums, B2B, blogs, post bars, etc.
4. The number of external links is also needed: because external link inclusion is also an aspect, it is better for us to publish a fixed number of external links every day.
5. External links should choose the best keywords to publish, and have a plan to publish.
Optimize for some keywords so that the backlinks will work better.
*Weight itself is a calculation of how good or bad the ranking is, and backlinks are a very important factor in the ranking. But there are a lot of things to be aware of when building backlinks today, unlike in 2012 or before, where the number of backlink posts has a significant impact on rankings.
Today, Quanwang Technology will share with you the construction plan of high-quality external links, so that our weight can be rapidly improved.
First, what is a high-quality backlink?
In fact, backlinks themselves are divided into effective backlinks and invalid backlinks, and effective backlinks are defined as high-quality backlinks. In terms of result-oriented explanation, it is the external links that will significantly improve the ranking of these external links, which are called high-quality external links.
A solution to building high-quality backlinks.
1. How do you evaluate effective backlinks?
The effectiveness of the backlink depends on the quality of the page itself. In the case of my SEO blog, I want the term "SEO training" to rank higher. Then when I publish external links, I should pay attention to the inclusion and ranking of external link pages. Here are a few criteria:
Are the backlinks themselves indexed? Do backlinking pages rank for target keywords? The number of links to the external web page itself linking to itself should be consistent with the current topic of the web page; Links from backlinks to our ** should be anchor text links, not text hyperlinks, or even plain text.
If your external link page is not included, it means that it is not an effective web page for search engines, then your external link page itself is invalid, in layman's terms, it is 0 weight, you have 1 million such external links, what is the point of linking to your homepage?
2. The selection of high-quality external link platforms.
In most cases, we build external links are to publish articles on some platforms**, reply to comments, etc., here I will first clearly tell you that it is almost meaningless to comment and reply, and I propose several effective external link publishing platform types;
Blog posting: Sina blog, Tianya blog weight is terrible, through this kind of platform we maintain our own blog, basically publish 10 articles can make the blog itself develop a good trust relationship with the search engine, almost the article will be quickly included, to achieve the second is very likely. B2B platforms, such as Alibaba, HC, Marco Polo and other B2B types, we can use corporate information to register a corporate promotion page. There will be three types of pages: homepage, list page, and article page, and the most important thing is that the homepage can exchange links.
We publish some high-quality articles in the early stage, and then you can add at least 3 links to your own ** on the homepage. And a lot of your friendship links friends, will also maintain these platforms, and everyone will make one-way links to each other, wouldn't it be better? Self-built station group: buy a station group system or use open source programs to build a few more**, through the simple maintenance of these **, keywords can be set with some non-core words. Then provide support for your own **. Of course, there are some external link dropshipping platforms, but most of them are unreliable, if you want to find an external link dropshipping platform. Add me WeChat to pull you into the group to discuss together, there is no way to give fixed suggestions and plans here.
3. Skills for publishing external link articles.
We may maintain dozens or hundreds of backlink platforms every day. With so many platforms to maintain. You're sure to wonder how I'm keeping myself busy. There is also skill in this maintenance.
Article demand satisfaction: If you want to get a good ranking or even a long-term ranking, then your content and title should match the title. Really solve the needs of users, so as to ensure the ranking.
Originality and collection: After all, it is an external link article, and it is impossible to be all original and high-quality, but it is not possible without originality, the following is the exchange rule that I arranged for my colleagues before, you can refer to it:
Publish every day in an odd or even way, for example, 1 10 external link platforms, the first 5 articles on the platform on the first day are original articles, and the next 5 articles are collected (because you are all posted on different platforms, one platform has been posted, and the other platform is not collected), the platform to which it is published. This is not called average; And so on every month. Then the article started adding its own links after a month. Just like the frequency of changing friendship links increases by 2 or 3 every day, the start of ** will definitely be fast.
Placement of the anchor text: First of all, I want to emphasize that the placement of the anchor text must be natural, and don't do it deliberately. I have more than 2,000 original articles myself, and I use my practical experience to tell you that as long as you write around the topic, the keywords will definitely appear very naturally, and definitely not once.
Consistency of keywords: For your different web pages, be sure to establish which words to do. For example, the homepage is SEO training, Shenzhen SEO training, and Shenzhen SEO training school. These three words themselves have a logical association, and you can do it in the way that Shenzhen SEO Training School links 50 times, and SEO training and Shenzhen SEO training appear 25 times each. Don't just link to what is appropriate, or even link to multiple pages of your own with the same word.