There was another corporate fraud scandal, and this time it was the turn of Akio Toyoda, chairman of Toyota Motor Corporation, to personally bow and apologize. Recently, a number of Japanese companies have been exposed to serious counterfeiting, which makes us begin to question the former "craftsman spirit". Let's review the timeline: at the end of December last year, Toyota's subsidiary Daihatsu Motor was exposed to more than 170 frauds that lasted for more than 30 years. On January 12 this year, Panasonic was also exposed to 52 frauds in the past 40 years. Then, on January 30, four engines produced by Toyota Industries, a subsidiary of the Toyota Group, were accused of fraud in exhaust gas tests. In just over a month, three well-known companies have successively exposed the problem of counterfeiting, which has aroused widespread concern. After each **, the leaders of these three companies came forward to apologize in person, among which Toyota's Akio Toyoda's apology is particularly important.
The counterfeiting involved four engines produced by Toyota Industries, including three diesel engines, including the Toyota Hiace, Prado and Land Cruiser. These three models are well-known among some Japanese car fans, so this counterfeiting incident has directly impacted the reputation of these models. Toyota, as a representative of Japan's leading motors, has at least 8 engines suspected of counterfeiting, which has caused people to think deeply about the "craftsman spirit". Especially when it comes to Toyota, a subsidiary of Toyota, a "century-old brand", Toyota Automatic Loom Company, this is even more shocking.
This ** counterfeiting incident has triggered a reflection on why the superstitious Japanese "craftsman spirit" in the past. Around the year 2000, Japanese automobiles and home appliances were highly sought-after, and people bought them one after another, forming a blind trust in Japanese products. Over time, with the rise of China's economy and the upgrading of its manufacturing sector, this blind trust began to be questioned. In the past decade, with the rise of China's manufacturing industry, people have gradually realized that products made in China even surpass Japanese products in terms of cost performance. The constant problem of counterfeiting has shattered the myth of "Made in Japan" and deepened people's suspicion of Japanese products.
It's worth noting that Toyota seems to have deliberately avoided the Chinese market for each recall. This time, the four engines involved in counterfeiting were also announced to stop shipping in China, and some previous recalls basically avoided the Chinese market. Whether this implies a deliberate distinction is worth pondering.
We can't help but wonder why the responsible person is rarely punished, whenever there is a corporate fraud, the senior management of the company will come forward to apologize? Is an apology enough? It also makes us curious about the tolerant mentality of Japanese consumers. With the rise of China's auto industry, perhaps the last line of defense of the Japanese economy will also be broken in the near future.
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