A few days ago, Alibaba Group's official information platform sorted out and released the "Top 3 Chinese and Foreign E-commerce Markets in 2024".
Based on the characteristics of full online and high flexibility of adjustment, the introduction of technology has inherent space advantages, and can meet the needs of merchants and consumers respectivelyThrough the combination of AI algorithms, it can improve the operational efficiency of e-commerce stores, assist shopping decisions and save the cost of searching for products.
The "2023 China AIGC Industry Panorama Report" released by iResearch supports this point, and China's AIGC industry is still in a stage of rapid growth.
The scale of China's AIGC industry from 2022 to 2030 Source: iResearch.
In November last year, Ze Peida also mentioned in an exclusive interview with the "Daily Economic News" that "only about 20% of consumers chose cheaper brands", "Consumers may reduce their consumption frequency, or find low prices through new consumption methods such as live broadcast and overseas shopping, but they have not downgraded in the choice of brands." ”
Both "diversification" and "value-for-money" may be the real proposition of consumers when choosing to consume, but it also means that the decision-making time will be further extended.
In other words, "quality" and "brand" have not been abandoned by consumers, but consumers will pay more attention to the "richness" and "cost performance" of goods.
Nowadays, domestic e-commerce users have become accustomed to live broadcast or short ** to obtain satisfaction other than shopping, and it is expected to be introduced by overseas e-commerce platforms.
In the past year, short** and live e-commerce are still maintaining a considerable growth rate. For example, two months ago, in the "Double 11", the GMV of the live broadcast e-commerce platform reached 21506.7 billion yuan, a year-on-year increase of 19%.
In other words, the emotional value provided by live streaming e-commerce to consumers is also part of "consumption". However, in 2024, the e-commerce content ecology such as live broadcast and short ** still needs to continue to innovate, so that consumers can get more satisfaction.
Xiaowang E-commerce provides a digital and intelligent invoice management solution for the e-commerce industry, which helps e-commerce enterprises to manage multiple platforms and stores in one software, and solves the problems of slow invoicing and multiple switching in cross-platform and multi-account management.
And now it has supported digital invoices. At present, it has supported invoicing on mainstream e-commerce platforms such as **, Tmall, Tao Factory, 1688, Douyin, JD.com, and Pinduoduo. Help e-commerce enterprises break data silos, reduce the operating costs of e-commerce enterprises, and easily transform the "invoice pressure" of e-commerce enterprises into "development assistance".