On the afternoon of February 18, Deng Ting, a student of the Sichuan Rural Youth Journalism Workshop, who participated in the "Writers and Journalists in Many Places 'Walking to the Grassroots' in the New Year" organized by the Chengdu Pidu District Federation of Literary and Art Circles and the Writers' Association from February 13 to 15, shared the visit notes he wrote to me after the event. I think it's well written, and I would like to share this beautiful article on promoting rural revitalization and food with readers and friends:
Let the food wonders bloom amazingly on the taste buds Visit Pixian Douban Company Notes
Deng Ting
I have heard his name for a long time, and once we met. With the 39th anniversary of the establishment of the Sichuan Rural Youth Journalism Workshop to Pidu District, on the afternoon of February 14, we came to the famous Pixian Douban Co., Ltd. to see its fragrance and smell its sauce.
On the fifth day of the first lunar month, there is a New Year's holiday. Huang Jiaquan, chairman of the board of supervisors of Pixian Douban, specially came to receive the wind collection group and acted as a "tour guide" and explained for us. He asked each team member to put on Little Red Riding Hood, and then led everyone into the neat and quiet factory area.
The taste is inherited for a hundred years, and the industry is great for thousands of years. Pixian Douban Co., Ltd. is located in the China Sichuan Cuisine Industrialization Functional Park in Ande Town, Pidu District, Chengdu, covering an area of more than 100,000 square meters and employing more than 400 people. Its predecessor was Yuanfengyuan, Yifeng and No. Sauce Garden Factory, which was a public-private partnership in 1955 and restructured in 1999.
Through **, explanation and on-site observation, tracing back to the source, looking back, let us understand the history of the birth, entrepreneurship, innovation, growth and development of Douban cuisine. I saw that generations of "Juancheng people" adhered to the craftsman spirit of excellence and shouldered the historical mission of a hundred years of inheritance, so that this Chinese "time-honored" brand has endured, glowed with bright light and vitality in the new era, and has become the "soul of Sichuan cuisine", and is well-known at home and abroad.
Originated in 1688, Pixian Douban has a long history. For more than 300 years, adhering to the law of "Taoism and nature, the unity of nature and man", the craftsmen of the past generations have concentrated their hearts, day after day, year after year, insisting on sunny days, rainy days cover, day turning, night dew, day and night, meticulous, carefully modulated and brewed this heirloom treasure, the finished product has the characteristics of "red brown oil bright and moist, rich sauce fragrance, spicy but not dry, mellow aftertaste", is the best condiment for cooking back to the pot meat, mapo tofu, boiled beef and other series of Sichuan dishes, and is loved by the masses.
Ingenuity, dominant. "Work in the heart, craftsmanship in love, as far as the distance", Pixian Douban Factory (Company) in the long history, through the wind and rain, perseverance, the pursuit of perfection, in order to stand out in the market competition. From "Taifeng Hehao" to "Juancheng brand" bean paste, it maintains the beautiful characteristics of "fresh and rich, spicy and rich", and has the same prestige as liquor, soy sauce and vinegar, showing her own profound and infinite charm, and her reputation is far and wide, and her products are exported to more than 80 countries and regions such as the United States, Britain, France, Germany, Canada, Australia, the Netherlands, Brazil, Chile, Russia, etc., writing a magnificent chapter of Chinese cuisine standing at the top of the world's diet.
As China's intangible cultural heritage, Pixian Douban Co., Ltd. has an annual output of Douban sauce and a series of food 4More than 50,000 tons. It has been recognized by relevant departments as a traditional production skills inheritance enterprise in Pixian Douban production, and has become a leading enterprise and a demonstration factory for standardized production in the industry. It has successively won the "Gold Award of Green Food Expo", "The First Batch of Intangible Cultural Heritage Research and Practice Base in Chengdu", "The Most Influential and Honest Product in Sichuan Province", "Influential Brand (Enterprise) of China's Catering Industry", and "World Sichuan Cuisine Special Contribution Award" awarded by the World Federation of Chinese Cuisine.
Enterprise is people, culture is the soul. The chairman of the company said that we strive to build a high-quality workforce, so that the excellent corporate culture can be internalized in the heart, externalized in the line, solidified in the system, manifested in the object, rooted in the ground, flourishing, and the enterprise can grow and develop. All employees should follow the core values of "ingenuity to make sauce", vigorously practice the enterprise spirit of "innovation and entrepreneurship, systematic and careful", implement the "six improvements" strategy in management, technological transformation, brand, product, informatization, capitalization, etc., and actively advocate the product concept of "healthy, green, delicious and nutritious", and are committed to building an intensive structure of Pixian Douban industry, fully meeting the needs of consumers, and building an international first-class condiment enterprise.
The members of the wind collection team came to the periphery of the Douban production prefabrication workshop and laid out the inside through the glass window on the platform. In the spacious factory, rows and rows of watercress brewing tanks are filled with prefabricated ingredients, which are neatly laid like rose-colored ribbons. In the intangible cultural heritage skills experience area, in addition to the first-class douban production drying field, everyone also held the wooden handle with great interest, uncovered the sauce jar, and experienced the feeling of stirring and drying the bean paste.
Nearly an hour passed before I knew it. At the end of the day's activities, my friends and I came to the company's product exhibition and sales office, and we bought our favorite authentic Sichuan dishes and meat seasonings, Juancheng brand bean paste, dry rice sauce and other commodities to take home or give to relatives and friends. The food enters from the mouth, the tip of the tongue collides, and the lips and teeth are fragrant, so that the delicious food blooms amazingly on the taste buds!