In the past few years, the outlet was the Internet, but in recent years, due to the economic downturn and the impact of masks, as well as the pursuit of efficiency and speed, the hot spot has become a prefabricated dish!
They finally got their hands on everyone's last bottom line: what to eat! have entered the prefabricated food industry.
If you don't believe it, they have entered the prefabricated dishes that are more profitable than putting high profits, making prefabricated dishes with a market size of trillions, and making prefabricated dishes that can gather restaurants and unify taste buds.
Even in September last year, it entered the campus!
From the previous campus D, to the Internet giants of the industry manufacturers, this is the case!
Boss Luo, who used to be a fun store, aimed at prefabricated dishes, sold them live in person, and sold them in 19 hours500 million. The attraction is so big, so big that it can make a company that puts d hygiene transform into selling vegetables, just like when the Mexican d owl changed his career to grow avocados!
At present, there are almost 100,000 prefabricated food enterprises in the country, and about 60% of them have been established within 5 years.
You can see the direction of the tuyere and the industry!
In the past, mothers said, "My son grew up eating the food I made."
Later, mothers said, "My son grew up eating pre-made dishes that I made with my own hands."
The whole life and life have been changed by capital!
We may not have any fresh food to eat in the future!
Covered takeaways
If you're busy at work and don't have time to cook, if you often like to order takeout or the cheaper takeout, then you've been eating pre-made dishes for a long time. You see that QD Luo's boss spent more than 100 million yuan to promote, and the live broadcast sold 2500 million pre-made dishes, you may wonder who has eaten these pre-made dishes?
You've eaten them all! Because you ordered takeout!
The takeaway you order, including staple meat products, vegetable side dishes, and pastry snacks, are actually instant or semi-finished products that have been frozen and heated, that is, frozen packets, which also belong to the category of pre-made dishes.
Generally speaking, ordering a takeaway** fast food is to steam some rice and add a few pieces of meat and vegetable leaves. You'll find that these takeaways are actually shapeless meat wrapped in a thick sauce, with a few leaves that are easy to preserve, and a dominant proportion of staples. This is the pre-made pre-made freezer pack.
After eating for a month, you will find that you will gain weight much faster than cooking at home.
It's full of additives and high oil, high salt and high sugar, how can you not be fat?
So takeaway is the first place to be occupied by pre-made dishes, after all, there is room for demand for efficiency and profits.
You might say don't order takeout that doesn't have a store, or don't order cheap takeaway. I feel that those small shops that have no kitchen, no dine-in, and use semi-finished frozen bags to heat up prefabricated dishes are unreliable, but do you think it is reliable to have dine-in and high-level takeaways?
The platform will not restrict merchants from using prefabricated dishes, so merchants will definitely use prefabricated dishes for efficiency and profit, after all, the prefabricated dishes produced directly by the food industry are more fragrant than their own hard stir-frying.
The ugly group stipulates that as long as it complies with relevant laws and regulations, the use of products that meet the standards is allowed to be produced and sold by reheating.
Salam also said that on the basis of ensuring safety, merchants can adopt different forms of operation.
They are all legal and compliant, and there is no way to blame. In the end, there are only people who eat, who spent money on eating fresh food, and who knows when it was produced?
You said that you don't look for takeaway shops, only order well-known restaurants, and there is no problem with branded takeaways.
You're brain-opening!
More than ninety percent of chain catering brands use pre-made dishes, and some well-known chain brands account for more than 85%. The data of the Chain Store & Franchise Association also shows that more than 90% of catering companies have increased the takeaway sector, 916% of businesses use semi-finished products and pre-packaged food for takeaway.
This has become an industry-wide choice. Pre-made dishes are good for all stakeholders, except for us who spend money on food.
You said that if the takeaway you order is pre-made dishes, why don't you buy some pre-made food packets and heat them up at home?
Figure your restaurant microwave hot food fast? Or do you earn us three times the difference?
Gan! Covered for dine-in
Dine-in is the second scenario to be replicated on a large scale by pre-made dishes.
At present, the average profit margin of catering enterprises is 20%-30%, and during the epidemic, many catering businesses are facing the "three highs and one low" of high rent, high labor costs, high raw material purchase costs, and low profits.
Moreover, the industry's top cost, such as the requirement of efficiency, turning speed, etc., under multiple choices, prefabricated dishes have become the common choice and the first choice for reducing the cost and increasing the efficiency of meals.
Choose finished or semi-finished products to cook to ensure the safety of dishes and reduce production costs, which can reduce employees by about 70% and operating costs by 30%. Therefore, making pre-made dishes is, of course, more profitable than traditional catering operations.
As we all know, the main dine-in meals are hot pot at present, with an average net profit margin of 137%, Western food, casual dining and fast food, the average net profit margin is 1113% and 1112%, the average net profit margin of a meal, is only 62%。
Internet J finance industry giant "M on consumption j finance". In 2021, the revenue will be 100100 million, ranking second in the industry, with a net profit of 138.2 billion, net profit margin of 138%。
You see, doing the Internet also has to bear the risk of regulation and public opinion, but dry prefabricated dishes, easy to make money. So you see, why did Boss Luo of QD completely abandon the cash D he started to make pre-made dishes.
Because the prefabricated dishes in the tuyere industry can cut leeks, and they are more profitable than putting d, there is no risk.
Then do you think that ordinary people can still make money by opening restaurants in the future?
Of course, you can, with pre-made dishes! In the existing prefabricated dishes, you can make money by choosing the category that is popular in your own area, and it is relatively easy. And the kind of person who has the original intention and feelings, forget it!
After all, this is the era of bad money driving out good money, and the lion king competes for Huang Feihongli, didn't Huang Qiying say it? Throw away all those old lion heads!
Reach the family
Family is the place where prefabricated dishes want to go the most, because the base is too large and it can make too much money.
According to the data, the current sales of prefabricated dishes on the B-end are 80%. 80% of pre-made dishes still end up in the mouths of diners from dine-in and takeaway.
At present, the sales of convenient fast food and quick-frozen food on major e-commerce platforms are 2295.8 billion, the sub-categories are basically instant noodles, instant noodles, self-heating hot pot, etc., while the sales of instant prefabricated dishes are only 4500 million yuan, accounting for less than 2%.
There's a reason why the C-side doesn't buy it:
First of all, for C-end individuals, pre-made dishes do not save money. More than 60% of consumers believe that the average cost of buying a pre-made dish is between 21-40 yuan, which is not cheaper than ordering takeout, and they have to heat and cook it themselves.
And the taste of pre-made dishes is actually average.
62.32% of consumers said that "pre-made dishes taste average", 332% of consumers feel that "pre-made dishes taste bad and are not delicious".
61.8% of consumers believe that the taste of pre-made dishes needs to be improved in the process of cooking, 478% of consumers believe that the safety of pre-made dishes needs to be improved.
Moreover, a large number of people believe that the merchant's "seller show"** is for reference only, and the taste of the heated and restored "buyer show" is not the same thing, and it is really better to order takeout for the same money.
For people who like to cook, love life and have time, pre-made dishes are not fresh and not delicious, and they also offset the joy of cooking by themselves.
Sugar, salt, oil, hot addition to the world
Moreover, pre-made dishes are often eaten, and health problems cannot be guaranteed!
In order to store and maintain quality for a long time, prefabricated dishes generally add starch and compliant preservatives to the dishes, add more sugar, salt and oil to the sauce, and add capsaicin in order to stimulate the taste.
For example, the prefabricated dish product "Hunan Flavor Stir-fried Yellow Beef" has a dish of 250g and a sodium content of 2500mg (1000mg 100g).
For example, the pre-made dish product "fish-flavored shredded pork" has a dish of 350g and a sodium content of 2751mg (786mg 100g).
For example, the pre-made dish product "Jintang Sauerkraut Fish" has a dish of 450g and a sodium content of 7173mg (1586mg 100g).
This is a very good number, additives and trace element content, already on the edge of the trial!
The salt content of one dish exceeds the daily salt intake of 2,000 mg of sodium (about 5 g of salt) recommended by the Dietary Guidelines for Chinese Residents and the Chinese Center for Disease Control and Prevention for the Prevention of Chronic Diseases.
When prefabricated dishes really enter the kitchens of thousands of ordinary people as they wish, and become the protagonists of takeaway, dine-in, and home cooking tables, how far are we from hypertension, diabetes, coronary heart disease, etc.?
Human nature likes direct sensory stimulation, high sweetness, high salt, high spicy, high oil, high heat, are everyone's favorite, long-term self-discipline can not withstand short-term pleasure after all. When food becomes cheaper and cheaper, more and more restaurants use frozen pre-made food, and more and more families have to choose pre-made food under the pressure of fast-paced life, the threshold for everyone to eat fresh food in the future will be higher and higher, and the prevalence of chronic diseases and diseases will be higher and higher.
The poorer you get, the fatter you get, the poorer you get. The poorer you get, the sicker you get, and the sicker you get, the poorer you get."
The standard takes away the residual temperature, and will eventually unify the taste buds
Last year, the market size of prefabricated vegetables reached 345.9 billion yuan, and it is expected that the market size will develop to 1,072 billion yuan in 2026. In the long run, the scale of the prefabricated food industry is expected to reach 3 trillion.
What is the concept of 3 trillion? In 2020, the entire catering revenue will only be 395 trillion.
Food business giants are rushing up, coffee R luck, ham sausage S Hui, water farmer F mountain spring, hot pot H bottom fishing, and now the QD Luo boss of the campus D who did a lot of evil before is finally going to enter the prefabricated ......
The Internet is also adding to the fire. In the next three years, it is necessary to build a 200000000000000 prefabricated food brand Jingd, form a series of "prefabricated food divisions" of Al-Hema, an independent prefabricated food brand Dingd, and vigorously develop the ugly group of prefabricated food ......
Under such a monstrous wave, we, as ordinary consumers, can only drown in it and drift with the tide.
More and more foods, such as sauerkraut fish, cold salad and three silks, sour soup fat beef, braised pork, grilled fish, shrimp dumplings, boiled pork slices, kung pao chicken, fish-flavored shredded pork, braised pork rice, fat beef rice, and meat sauce noodles, have become tools for the pursuit of profit and efficiency and maximum juicing.
Before you eat it, you know what it tastes like. In different cities across the country, you can eat the same taste.
The world of cyberpunk is going to be realized, everyone is not shocked, they will not be frightened, they can continue or, but there will be no more surprises in life.
It's compliant, it's economical, it's unstoppable.
It reaps, it wreaks, it covers everything.
It's neatly one, it's modern and high-speed, it's crowding out the beauty of life, it's bad money driving out good money, it's bringing cyberpunk!
The standardization of products can bring about the standardization of taste, which is also the sadness of this era. It is today's us, there is little bit of diversified happiness left, and we have to hand it over in exchange for the abundance of capital B, and it is also called the development of the times and the choice of the public.
With today's overdraft of tomorrow's youth. Is it using today's convenience to overdraft tomorrow's health and life diversity?
The idyllic song is long gone, and the residual temperature of the high-speed development will be completely passed, over the ridge, over the times, only the muddy gray is left, and cyberpunk is coming!