According to authoritative data released by Statistics Korea on Thursday, South Korea's e-commerce sales have achieved thanks to the surge in demand for travel and services in the post-epidemic eraThe strong growth of the total is up to227.35 trillion won(about $170.8 billion),This is a record high since 2001, when records began on record.
Mobile shopping was particularly prominent, with sales generated through channels such as smartphones and tablets increasing by 7% year-on-year to 16783 trillion won, accounting for an overwhelming 73 percent of total online shopping82%。
It is worth noting that during the year,For the first time, South Korea's online retail sales surpassed offline retail, a historic breakthrough.
A report disclosed by South Korea's Ministry of Trade, Industry and Energy on Tuesday revealedIn 2023, the total sales of South Korea's 25 major online and offline retailers will grow at 6The rate of 3% climbed to 1774 trillion won (about 1,333.)$500 million). Online retailer sales surged by 9%.Accounting for half of the total sales, reaching 505%, which was a landmark turning point in the retail landscape of South Korea.
At the same time, South Korea's cross-border e-commerce import field also shined, with the annual import volume exceeding the 6 trillion won mark for the first time, an increase of 26 percent from last year9%, up to 67,567 trillion won.
ChinaAs the main import destination of cross-border e-commerce in South Korea,Its imports soared by 121 year-on-year2%, up to 32,873 trillion won, while the United States fell by 7 year-on-year3% for 18,574 trillion won.
Data released earlier by Statistics Korea revealed that in the first quarter of 2023, South Korea's cross-border e-commerce transaction volume surged by 256%, reaching 1,635 billion won, a new record since 2014.
South Korea** and industry analysts believe that the surge in cross-border e-commerce turnover is mainly due to AliExpress.
Even due to the surge in AliExpress's order volume, South Korean Customs broke out for the first time.
For the thirty days and nights ending December 13, 2022AliExpress ranks first in the list of Korean shopping apps**and ranked third on Google Play and iOS platforms.
During the 22-year Double 11 shopping carnival, AliExpress beat the local e-commerce platform giant Coupang and topped the list of Korean shopping apps.
Entering 2023, an in-depth analysis conducted by Forbes Korea and IGA Works, a big data platform, shows that in the highly competitive territory of Korean e-commerce, AliExpress and Coupang share about 2.5 million cross-user groups. Research data shows that these usersThe average time spent on AliExpress reached 269 hours, in contrast,The average usage time of Coupang users is only 23 hours, highlighting the significant advantages of AliExpress in terms of user stickiness
In addition, TEMU landed in the Korean market in July 2023 and quickly became the most popular app in the shopping market in October.
China's overseas platforms are becoming a rising force in the cross-border e-commerce market, which will have a profound impact on the changing landscape of South Korea and other e-commerce markets.