According to the latest data, the average rental price in first-tier cities has fallen month-on-month for the fourth consecutive month in December, and the year-on-year trend has also shown a downward trend for the sixth consecutive month. This phenomenon has attracted widespread attention.
In Shanghai, a landlord said it would be difficult to find tenants even if the rent was reduced by 1,000 yuan. He expects to lose more than 20,000 yuan a year in income. Experts point out that the root cause of the decline in rents is the lack of rental demand due to population movements. With the increase in population mobility, more and more people choose to work in first-tier cities, but their rental demand has not increased accordingly, resulting in a decrease in rent**.
Secondly, as more ** enter the rental market, market competition intensifies, further pulling down rents**. In the past, landlords could more easily raise rents and earn higher yields due to the relative tightness. However, with the advancement and construction of affordable housing projects, the number of affordable housing will become more and more abundant in the future, which will have a positive impact on the rental market.
For landlords, they may no longer be able to "lie flat" and collect rent as they did in the past. As market competition intensifies and rents** fall, landlords need to be more flexible in adjusting their rental strategies to attract more tenants. In addition, landlords also need to pay attention to changes in market demand and adjust the decoration and facilities of the house in time to improve the attractiveness of the house.