ZTE and Meizu have not had much time, and the top six manufacturers occupy 96 of the market!
How many mobile phone brands are there in China? Apple, Honor, Huawei, Xiaomi, Oppo, Vivo, Realme, IQOO, OnePlus, Meizu, ZTE, Nubia, Motorola.
Originally, there were many brands in China's mobile phone market, at least dozens, but then the competition was too fierce, and many were eliminated, and now the rest is these brands.
In fact, there are still many brands in China, but most of them have already occupied the market, and the remaining small brands do not have much time to operate.
As you can see from the chart above, the top six brands already account for 96% of the domestic market. OPPO includes OnePlus and Realme; vivo contains iqoo).
In this way, the small brands of Meizu, ZTE, and Motorola can only get four percent.
In terms of sales, in the fourth quarter of 2023, domestic mobile phone sales will reach 75 million units, that is, 3 million units, that is, 10 million units in a year.
In terms of revenue and profit, the top six brands account for nearly 100% of the revenue in the current domestic market, and the income of small brands is almost negligible.
According to the analysis of some companies, if a low-end mobile phone manufacturer cannot sell more than 30 million units a year, then it will lose money, and only more than 30 million mobile phones can make a profit.
These small brands add up to more than 10 million units, and they are mainly low-end, how can they make money?
Their mobile phones are all losing money, why not give up? This matter is complicated, first of all, these companies have good performance, sales are also very good, and the profits are also very high, and it is impossible to give up easily.
The second is that although mobile phones can't make money, manufacturers are doing other things, such as Meizu, they have developed a car machine system on Flyme, and ZTE is developing 5G technology on mobile phones, which is obviously planning to give up.
Besides, they also want to turn the tables through mobile phones, so they will not give up the mobile phone market, and the less they sell, the less they will lose money.