The TV series "Happy Parents Group" is being broadcast on Hunan Satellite TV and Mango TV during the Spring Festival. As of now, more than half of this TV series has been broadcast. The play belongs to the gradually getting better type of work, a typical "companionship" of family life comedy. With the emergence and development of more plots, a large number of viewers who have "entered the pit" are obviously inseparable from this TV series. I feel that the long-tail effect of the follow-up of this TV series will be very obvious.
The ratings, online ** numbers and audience word-of-mouth that "Happy Parents Group" currently presents are very good. In terms of Hunan Satellite TV's ratings data of the show, according to the data of Kuyun and other platforms, the show has been in the leading state of TV drama ratings in the first time period of satellite TV. In terms of online ** figures, judging from the data of Maoyan Professional Edition, the show has won the weekly crown of popularity.
With the release of more plots, the number of single episodes of "Happy Parents Group" in Mango TV should continue to rise. And what took off with the ratings and the number of webcasts was the show's reputation among real audiences. Everyone generally reflects that this comedy TV series during the Spring Festival makes people want to chase it. The show has become a standard for many living room screens at night.
Obviously, the TV series "Happy Parents Group" is outstanding, and many of its genre details, content details and value orientation details are worth talking about seriously.
Let's start with this "companionship". This is one of the most neglected TV drama features in our current TV drama creation. In fact, as early as more than 20 years ago, many family life dramas had this "companionship" characteristic. For example, "I Love My Family", "Family with Children" and many other family comedy works. This kind of "companionship" is to establish a "family-like" relationship with the audience through the content of the plot, so as to make the audience feel that the play is a part of everyone's daily life and cannot be missing.
At present, Hunan Satellite TV and Mango TV are broadcasting this "Happy Parents Group", which realizes this kind of "companionship". In the plot content, the stories of these families, and each member of these families, constitute the audience's own stories. The screenwriter hid the audience and collected the stories of the audience's family, school and workplace, and organized them into a TV series. The audience saw themselves and their families, so this TV series made the audience feel that they were accompanying themselves in the way of family life.
Once this kind of "companionship" is successfully constructed, it will make "Happy Parents Group" a real original IP drama. After the end of the first part of the play, there will definitely be tens of millions of viewers (based on the current number of episodes of the show) looking forward to the follow-up story content of these children and parents. The huge expectation brought by this kind of "companionship" will inevitably form a market value.
Let's talk about the "idea style" of the show. General TV drama works are not responsible for giving the audience ideas to deal with many difficulties and dilemmas in life and work. Because the most primitive attribute of a TV series is storytelling, it needs to be the first to be responsible for the story and the contradictions. Therefore, many TV series have many conflicts and dense stories. At the same time, there are also a number of conscience dramas, which have their own "idea-style" characteristics, and help the audience resolve daily difficulties and trivialities through the plot.
The TV series "Happy Parents Group" has this "idea" characteristic. The story content of this TV series comes from the audience's daily life, education and workplace, and at the same time, the resolution of these contradictions and conflicts in the story has given the audience ideas. Let's take a few examples.
For example, the store where the heroine is located has to lay off half of its employees, and this contradiction is really difficult to solve. However, in "Happy Parents Group", from the voting decision to the final happiness, there is indeed the ingenuity of the screenwriter. Urban life dramas have the inspiration and guiding value of real life. I think that after watching this TV series, many company CEOs should also understand the truth of advancing and retreating with employees.
For another example, "Happy Parents Group" shows content such as school bullying, fake bullying and "soft" bullying. In the face of these "bullying", how should parents face it and how to solve it? In the play, the actions of the protagonists gave the audience a lot of valuable answers. In particular, the problem of "soft" bullying is presented in the play, which is not found in previous film and television dramas. This kind of plot must have food for thought for the audience of the show.
Even in the play, several children are suspected of "early love" by parents. This is also what the paternal audience of the show is about to face, is and has already faced. How to face and deal with the problem of children's early love, this problem of early love, and whether it is the problem of the parents themselves, etc., are all put on the table by the play and told in a very healthy way. These narrations can guide parents correctly.
Therefore, I said that "Happy Parents Group" is "an idea drama with children", which gives ideas to children, middle-aged parents, and grandparents.
Finally, let's talk about some details of the value orientation of the play. When I watched the first few episodes of "Happy Parents Group", I was always worried about the value orientation of the play. Personally, I take a critical attitude towards the terms "parent committee" and "parent committee director", and believe that "they" should not exist. In the real world of education, teachers should communicate directly with parents, not through "parent committees". Therefore, I am very worried that this TV series will correct the name of the "Parent Committee".
After many episodes of chasing dramas, I think that this earlier worry is unnecessary. In the play, although there are "Parent Committee" and "Director of Parent Committee", the narrative attitude towards the image type is slightly ridiculous. This is very valuable. In particular, the ridiculous content of the "director of the parent committee" can stop the vanity of many parents. In the parent group, the content of everyone's "jealousy" can also slightly sting the audience - if there is one, it will be changed, and if not, it will be encouraged.
Happy Parents Group", a comedy TV series, has a "satirical" attribute. Many of the attitudes and practices of parents will be pointed out by this TV series when they do not conform to the correct values. For example, Ma Ziheng's mother was criticized by some parents because she looked younger in sportswear, and the play adopted a narrative method of direct counterattack for this unreasonable criticism. This is a very positive transfer of values.
For another example, Liu Guoning's mother wanted to **, to the extent that she didn't eat dinner, and as a result, she was hungry and ate instant noodles in the middle of the night, and Liu Guoning came out to learn how to bark a puppy. This is simply a bridge that makes the audience laugh. This kind of ridicule, of course, is well-intentioned and has positive value. But at the same time, it does serve as an exhortation. Many of the absurd behaviors of parents are conveyed by the show in a comedic way, which will definitely make parents think about themselves when they are smiling, do they have the same problem?
Based on the above, I believe that the writers and directors of "Happy Parents Group" should continue to hide around the audience, discover the daily content of the audience's life, education and work, and continue to bring joy and inspiration to everyone through the creation of TV dramas. This kind of TV series that accompanies the audience to grow up together has a very good social demonstration value. "Happy Parents Group" should have a second part, and the third part is good.