Since last year, the competition in the tea market is no longer just a competition, and now there is no tea brand that does not do activities, compared with before, it is also a lot more discounted, and it is usually 99 such **, sometimes it is cheaper later, and you can go directly to about five or six yuan.
Now the competition in the tea market is the competition of various brand awareness and brand reputation, and this is most obvious is that now the tea brands have started a variety of various co-branding, and the most frequent and prominent performance is a certain tea, basically there will be a co-branding in two or three months, and each time the co-branding, can have a very good communication and business.
Take the people around me who have a friend who usually drinks a certain tea, and now after a variety of co-branded models, he consumes more frequently, and there are cups with different expressions before, he basically drinks every day in order to collect them, in his opinion, this represents the trend and fashion, the key is to be able to send a circle of friends.
And Nai Xue, who was more well-known than a certain tea, has not taken any action since last year, except for the previous breakfast activity, there is no more, I don't know if the effect is not good, the person who did this activity was fired by the boss, it is really suspicious.
The number and time that their family appeared in my field of vision is also getting less and less, and I used to drink their house a lot, but since last year, it has become less and less. I feel that if it weren't for someone else's reminder, I might not think of the brand Nai Xue when I drink tea or something, it seems that in this era of fierce competition, they want to be unique and take a different path from others.
Of course, from the perspective of catering people, it can't be said that people are wrong to do this, after all, there are still so many stores, maybe it's just that people's playing styles are different, and they don't want to follow the ordinary playing methods on the market. After all, sometimes inaction can also be a good choice.
But it may really be because of too much competitive pressure, we have a downstairs that this brand entered our local first Naixue, which was closed when passing by yesterday, although it is written outside is an internal adjustment, but the catering people also know that this is just a euphemism for bankruptcy.