Many of human beings' understanding of the world is based on intuitive feelings. In the brand's marketing content, many of them revolve around the five senses of hearing, smell, taste, sight and touch. However, at a time when concepts are constantly differentiating, the more generalized "new five senses" have also become a way of life pursued by people today.
A sense of relaxation
The so-called sense of relaxation is to temporarily stop from the environment of involution, so that life can return to a slow-paced state of relaxation. Its emergence is closely related to the current high-pressure social environment. The emergence of a sense of relaxation has made people re-emphasize the excavation of their own feelings. Some home and outdoor products are designed to "reduce the burden" on the experience threshold, so as to create a sense of relaxation.
Ambience
Ambience is a relatively abstract concept that combines multiple senses to create a recognizable experience. It has some similarities to the sense of ritual, but it is generalized from the details to the overall environment, and the overall experience is valued. In fact, it is difficult to create a sense of atmosphere for a single product, and many of them are created through scene-based portrayals.
Presence
The ultimate path of brand marketing is to export values like consumers. When consumers think about something, the first thing they think of is not some abstract concept, but the brand, and they can be determined to have a high sense of existence in the hearts of consumers. The sense of presence is linked to many factors such as brand image and brand value, and there are certain requirements for the strength of the brand itself.
Originality
There are two directions of originality: one is the pursuit of natural originality, highlighting a return to nature atmosphere. The other is local, emphasizing the integration of the brand with the local culture and enhancing the brand's influence in the minds of local consumers.
Social
With the rise of social media, more and more people have begun to pay attention to their desire to share. Promote social engagement through shared hobbies, shared emotions, and shared needs. This change is also consistent with the current rhythm of life.
First, the desire for more communication is closely related.
The times are advancing, and people's consumption concepts are also improving. The birth of these new words also represents a more diverse consumer demand.