If you want to say that the movie with the most topical conversation during the Spring Festival, it must be the movie "Hot and Hot" directed and starred by Jia Ling. Jia Ling is **100 pounds a year, and her experience in big wave modeling is unveiled, and the theme MV is popular in ......It can be said that with the screening of the movie until its release, the film investors are making big moves one after another, and the topic is directly full.
To tell the truth, Jia Ling really worked hard for this movie, poured courage and perseverance, and successfully lost 100 pounds of weight, which is beyond the reach of ordinary people. But with the end of the Spring Festival, "Hot and Hot" suddenly failed! Although with the blessing of capital, the film schedule still occupies the first place, but the audience doesn't seem to buy it, but "Article 20" has fallen all the way and occupied the top spot at the box office for many days.
Calm down, it should indeed be so, "Hot and Hot" has nothing but gimmicks and topics one after another? But in terms of the storyline, a chubby girl in her 30s, who has never been exposed to boxing, can she become a boxing master with love alone, and fight with professional fighters or even champions with a blue nose and swollen face? On the significance of public education, an adult in his 30s nests at home and leans on the old and gnaws at the old, with a negative attitude towards life, but can successfully counterattack with enthusiasm, so everyone goes to school or looks for a job, what are you doing for decades?
Really good movies are not hyped, but praised by the audience. The secret of the success of "Hot and Hot" is nothing more than hype marketing, filling up the topic, so that the audience subconsciously thinks that it is necessary to take a look, or subconsciously thinks that "Hot and Hot" is slightly better when wandering and choosing. In the vernacular, it is, first mix up the face and then talk about it. Let's imagine that if the movie "Mr. Red Carpet" starring Andy Lau, which has been withdrawn, is concocted in the same way, and "Hot and Hot" is released in a low-key manner, then it will be "Hot and Hot" that has been withdrawn.
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