Team building goes to massage, 3 times a day Baduanjin, and listens to "electronic Chinese medicine" for healing. Who would have thought that behind the "health economy" that has exploded in recent years, it is actually a 35-year-old "young".
According to the data of "Health and Wellness", in the new health economy, people aged 18-35 account for 837%, becoming the main force of emerging consumption. Even the imported product "Pyloway Pro", which was originally popular among middle-aged men and was nicknamed the little blue pump, unexpectedly broke through the restrictions of the circle and became popular among young and middle-aged people. According to the consumption data of the Jingdong platform, in addition to middle-aged men and women aged 40-55, 45% are from the post-90s.
It was hotofMiddle-aged male population
After hesitating for a while, it was already out of stock." A consumer surnamed Wang from Shanghai said that he could only pay attention to the progress of the transfer at any time in the future.
Ms. Wang, the person in charge of Jingdong's nutrition and health category, revealed that in recent years, this kind of technical products that claim to activate mitochondria have been repeatedly out of stock, and many consumers are concentrated in the mid-year and year-end shopping festivals, stockpiling enough for half a year at a time, and the core user group is middle-aged men. Behind this fiery prosperity is related to the gimmicks such as "topping up mitochondria" and "reducing aging pressure" behind it.
As one of the 12 hallmarks of aging, mitochondria are closely related to 90% of the body's energy**. David Sinclair, a professor of genetics at Harvard University, confirmed in the laboratory that after 18 months (equivalent to 60 years of human age) continuous intervention in the subject, the mitochondrial energy exchange efficiency was improved, which was no different from that in youth, the healthy life cycle was correspondingly expanded, and the aging signs such as blood vessels, hair, and muscles also showed a reversal trend at the same time.
With the support of scientific research data such as "alleviating cell mitochondrial decline", oral products such as Pylovid PRO have quickly gone out of the circle in China once they are launched, causing heated discussions. Looking at the comments on Jingdong and other channels, many people reported that "physical endurance has improved", "waking up at night is reduced", sleeping more peacefully, and so on.
An Internet person based in Hangzhou said that he is used to 24-hour smart watch monitoring, and within more than a month, the duration of deep sleep, walking stability and breathing rate have corresponding effects.
As a middle-aged man with certain economic strength and the dual pressure of work and family, he has taken the lead in becoming the core user of this kind of cutting-edge anti-aging technology, and is mostly distributed in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, among which most of them are financial, real estate and Internet practitioners. iiMedia Consulting shows that the revenue of this sub-category will exceed 50 in 20220.1 billion, after the "Palovy Pro", known as the little blue pump, detonated the market, there have been nearly 100 follow-up brands.
Unexpectedly popular young people
In the past two years, affected by various factors, the public, especially young people, have gradually paid attention to health trends, and the 35-year-old curse has also shrouded the heads of migrant workers.
Xiao Chen, a 29-year-old Internet employee in Guangzhou, shared that he sits in front of the computer for 9 hours every day, and overtime is also the norm, and after the age of 25, he is often dizzy, his waist and legs are sore, and even his old father's mental state is better than his own.
He swiped the information of Palloway Pro by chance, clicked into the Jingdong details page out of curiosity, and found that many of the message areas were similar to his own situation, so he tried to buy two bottles, "I feel a lot better, I used to drink a cup of coffee a day, and I yawned a lot less."
Senior nutrition experts believe that this is closely related to the mitochondrial charging effect it targets. In addition to activating mitochondria and participating in the tricarboxylic acid cycle, it is also an important part of fighting oxidation and maintaining the immune system.
At this time, with the influx of large-scale capital, the industrialization of mitochondria such as Palovy Pro is becoming more and more mature, and the cost has also dropped sharply, and the monthly cost has fallen from 10,000 yuan to about 1,500. Solid scientific research and experimental data and cost-effective attributes also perfectly fit the consumption characteristics of young people's health preservation.
It's not that ginseng can't afford it, but that Pyloway Pro is more cost-effective. At the beginning of 2024, Xiao Chen repurchased three more bottles on JD.com, hoping that in the new year, he would take off his "crispy skin" and regain his energetic state.
.The anti-aging industry is rising
At present, not only the problem of aging in China is becoming increasingly prominent, but also the mental pressure and heavy burden of young people have become the norm. How to alleviate the pressure of age and improve the corresponding vitality state has become a rigid need for more and more people.
Research report data**, targeting health anxiety groups, the market gap of anti-aging technology is as high as 99 billion. If technology such as Palloway Pro can really delay the aging process, it is equivalent to grabbing the "money bag" of young and middle-aged people.
I have to admit that at present, the competitors of such tracks in China are becoming more and more crowded, and the potential of the anti-aging products industry behind it is still exploding. Whether it can completely break through the circle of young and middle-aged people and further popularize it to thousands of households still needs the joint efforts of research institutions and all walks of life.