In 2024, it is unimaginable that despite the changing trend of the times,Mobile phonesThe chain of contempt still haunts people's hearts. Recently, a question about the use of the poorXiaomi, used by the richHuaweiorApplesThe discussion has once again sparked a wide range of discussions. A blogger came out to refute some netizens, claiming to use itXiaomiMobile phonesof boys are generally of low quality, low income, and lack of masculinity, a statement that is supported by some. The rhetoric was disputed with each other, which caused a heated discussion.
Expanding:Mobile phonesThe existence of the chain of contempt seems to be a symbol of an insurmountable psychological cognition. Someone willMobile phonesBrands are tied to personal identity, social status, trying to passMobile phonesto show their quality of life and social status. The so-called "rich people use."Apples, for the poorXiaomiTo a certain extent, such a statement reflects the class thinking that exists in society. However, with the changing times andTechnologyof progress,Mobile phonesWith more and more features, brand is no longer the only measure. ExactlyMobile phonesWhy does the chain of contempt still exist? It may reflect the vanity of the brand in people's hearts, and it also reflects the different demands of society for material and quality.
Looking back ten years ago, whenApplesLaunchediphone6series, completely changedMobile phonesThe pattern of the market has led to a technological innovation and consumption frenzy. This period,iphone6The series has become a well-deserved "kidney machine", willApplesMobile phonesThe status has been pushed to the peak and has become the focus of people's attention. Dream back to the past,iphoneIt is closely connected with keywords such as high-end, forced style, and wealth, and has become a dream and symbol in many people's hearts.
Expansion: Ten years,Mobile phonesThe market has undergone a sea change. iphone6The advent of the series, like a subversive bombshell, shook the wholeSmartphonesindustry, let people rightTechnologyThe future is full of yearning and imagination. of the yeariphone6The series is the pinnacle of the series, not only achieving a huge leap in functional performance, but also leading the industry in terms of design and user experience. And this period,iphoneThe reason why the status is sacred and supreme is not only the outstanding performance of the product itself, but also the pursuit and worship of the brand symbol in the society. People are chasing franticallyiphone6, undoubtedly chasing a virtual "sense of grade", a sense of superiority derived from brand labels. But ten years passed, wheniphoneThe ** is no longer unattainable, domesticMobile phonesIt can also match its performanceMobile phonesIt is worth pondering whether the "forced style" and the symbol of wealth represented are still valid.
In the present moment,Mobile phonesThe role of communication tools and life assistants is becoming more and more prominent, and people are placing more emphasis on practicality and cost-effectiveness. The relationship between quality and quality has gradually been broken, and the brand that once flaunted high-end has gradually lost its gimmick. Consumers are becoming more rational and pay more attention to cost-effectiveness and functional experience, which also leads to the middle and low endMobile phonesSales are climbing year by year, and at the same time, high-endMobile phonessales are gradually declining. This phenomenon shows that consumers are no longer willing to be swayed by brand packaging, and false identity symbols are gradually fading out of people's field of vision.
Expansion: In today's society, people are interested in:Mobile phonesThe demand is more focused on practicality and cost-effectiveness, and the pursuit of high-end brands is gradually no longer the mainstream. In the past, people would be because of:Mobile phonesBrands are categorized and thus given different social identities and statuses. However, withTechnologyand the development of society,Mobile phonesGradually returning to its tool attributes, people value it moreMobile phonesFunctionality and practicality. Whether it is a high-end machine or a low-end machine, as long as it can meet the needs of users, it is truly valuable. Consumers' rational and rational choices have gradually broken the false concept of identity symbols and forced qualifications, and people are choosingMobile phonesThe focus is more on performance, experience and usability, rather than just blindly pursuing the brand's identity symbol.
For consumers, choose oneMobile phonesIt has long gone beyond simple brand labels and is more based on personal preferences and usage needs. Among the female friends around them, many people choose to buyiphoneThe reason is not only the superiority of the product itself, but also the influence of peers or social circles. Buying with the trend has become a social mentality, and female friends have followed the trend to buyiphone, hopefully in line with the mainstream. At the same time, many people choose to use itXiaomiand other brands, they pay more attention to practicality and cost-effectiveness, and buy rationallyMobile phones, do not blindly follow the brand.
Expansion: In terms of brand selection, there has been a noticeable change in the mindset and orientation of consumers. Choose oneMobile phonesIt's no longer just about the brand's status symbol, it's more about your own needs and preferences. Social circles are increasingly influencing consumer choices, and many are buyingMobile phonesThey are often influenced by the guidance of their peers and social circles, thus forming a mentality of following the trend and buying. Some female friends choose to buyiphone, not only because of the superiority of its products themselves, but also because they want to be consistent with the mainstream in the social circle and pursue resonance and a sense of belonging. And on the other hand, choose to useXiaomiPeople with other brands pay more attention to practicality and cost performance, they are more rational and pragmatic, do not blindly follow the false aura of the brand, and pay more attention to the performance and experience of the product itself.
Summary: From the past to the present,Mobile phonesThe compulsion and brand perception that it represents has gradually undergone a major shift. Consumers are becoming more rational and more attentiveMobile phonesThe brand is just a label, no longer the only embodiment of identity and status. SelectMobile phonesIt should be based more on personal needs and preferences, jumping out of the brandframe, respecting the unique choices of each consumer. Mobile phonesThe dissolution of the chain of contempt requires us to work together to make the concept of consumption more rational and pluralisticMobile phonesBack to its essence: as a tool of life, it brings convenience and fun to people's lives.