The prefabricated dishes on the tuyere have polarized reviews.
On the hot search, the topics of "whether the pre-made dishes are healthy", "whether they are safe" and "whether they are delicious" are always debated. On the contrary, the development of the industry in the past two years is like cooking oil on fire, and pre-made dishes not only occupy the table of Chinese New Year's Eve dinner, but also become the "chain code" of catering, but also a must for giants to fight for cross-border.
At the beginning of the year, the national standard for prefabricated dishes was submitted, and it could be implemented in half a year at the earliest, which means that the industry will usher in a new stage of development.
The industry pattern is undecided, and the group is competing for the Central Plains. How can prefabricated food companies help restaurant companies solve the pain points in their operations? How do you build core strengths?
Sichuan Xinyaxuan Group, as an advocate and practitioner of China's catering standardization super chain, began to focus on prefabricated dishes in 2020, and has formed a standardized flavor database of more than 30 series of products and 4000+ product flavor types, covering mainstream popular catering categories, cooperating with 300+ head chain brands, and covering 100,000+ stores.
And it has successively created explosive products such as "Tianfu Crispy Duck with Sauce, Spicy Overlord Chicken", which has been fully verified by the market.
Catering has entered the era of chain drive.
Restaurant companies take the initiative to embrace pre-made dishes.
There is a black joke in the catering circle, "The two restaurants that also cook fish make an average of 3-4 times a day with pre-made dishes, and they make a lot of money; After a year of hard work, the store finally closed down. ”
The reality reflected is: it's not that you can't do it freshly fried, but that pre-made dishes are more cost-effective, not to mention that many scenes such as shopping malls do not allow the use of open flames.
At present, the catering pursues the maximization of ping efficiency and customer reception capacity, and the use of prefabricated dishes effectively reduces the labor and ingredient costs of the restaurant, and also breaks the dependence on chefs, making the production more efficient and stable, and the ability to resist risks is stronger.
Data shows that pre-made dishes can increase a restaurant's profit margin by 7 percentage points.
With the rise of the chain trend of Chinese catering brands, the efficient food chain has gradually become the key to the chain and large-scale operation of catering enterprises.
The emergence of prefabricated dishes is a manifestation of the standardization, industrialization and process of catering kitchen production, the continuous upgrading of the demand for standardization on the demand side, and the industrial extension of the first end from the existing direction.
Catering has entered the era of first-class chain drive, and if enterprises want to become bigger and stronger, they still have to leverage the modern food industry represented by prefabricated dishes. Because prefabricated dishes can break the restrictions of regions, break through the barriers of chefs, and realize the leap of catering enterprises from single stores to 10,000 stores.
New Yaxuan has cut from compound seasonings to prefabricated dishes, which is not only due to the changes in market demand, but also due to years of deep cultivation in the industry, understanding the needs of consumers, and gaining insight into the pain points of catering brands.
Around the current pre-made dishes of the common pain points.
Provide an all-in-one solution.
According to the "2022 Research Report on the Development Trend of China's Prefabricated Food Industry" released by iiMedia Consulting, 618% of consumers believe that the taste recovery of pre-made dishes needs to be improved; 47.8% of consumers believe that the food safety of prepared dishes needs to be improved; 47.2% of consumers believe that pre-made dishes need to be diversified.
Restaurant companies are highly dependent on prefabricated dishes, because prefabricated dishes help restaurants solve the problem of cost and efficiency.
However, the attitude of consumers reflects the problem of prefabricated dishes at this stage - due to the lack of industry standards, the quality of prefabricated dishes is uneven, the processing is not standardized, the safety cannot be guaranteed, and the products tend to be homogeneous.
In terms of product standardization, stability, brand tonality and construction, New Yaxuan has more than 10 years of industry exploration. In recent years, the focus has been on overcoming the shortcomings of R&D technology, and striving to achieve the "three good" (good "accuracy", good "stability" and "safety" of the product in terms of the recovery of the taste of prefabricated dishes, the convenience of dish application, and the consistency of industrial scale standards).
Product advantage 1: standardized operation, stable quality.
Consumers have doubts about the quality of pre-made food products, and companies need to establish a systematic process to control from the source to the store, and build standards from within to dispel their concerns.
Based on more than 10 years of seasoning research and development experience, as early as 2020, New Yaxuan began to increase the "prefabricated dishes" track, creating a variety of products with one-ingredient and standardized operation for the back-end of catering.
In view of the outstanding characteristics of the development of prefabricated dishes, New Yaxuan pays attention to the relevance of every link and detail of the "chain" development, such as picking, harvesting, sorting, processing, transportation, warehousing, procurement, retail, direct distribution, service, etc., so as to improve the delivery efficiency and quality of prefabricated dishes.
In addition, New Yaxuan has carried out many aspects of work in shaping the brand image of prefabricated dishes. For example, through product traceability, flavor root-finding, etc., the pursuit of the "authenticity" of the dishes to restore the style characteristics of the dishes themselves to the greatest extent. At the same time, it also actively communicates and interacts with consumers, understands their needs and feedback, and continuously improves products to meet consumer expectations, so as to create a professional, reliable and innovative brand image of New Yaxuan.
Product advantage 2: Customized research and development, frequent explosions.
With the popularity of pre-made dishes, consumers may encounter a troublesome problem when dining:Why do you always eat the same taste in different restaurants?
This is most likely because the ** chain they use is too similar in terms of products. To avoid homogenization, the test is the research and development ability of prefabricated food enterprises, which can continuously create exclusive explosive products.
New Yaxuan adopts the ABC product model to further decompose the product model, and the three major sections of main ingredients meat dishes (pre-processed meat), seasoning sauces (compound seasonings), and side dishes (onions, ginger, garlic, etc.) have formed a series of products, and sorted out the corresponding product catalog.
New Yaxuan will provide different menu combinations tailored for different customers, and catering companies can also freely arrange and combine on this basis to design dishes that meet the characteristics of the brand, and can achieve multi-purpose and multi-purpose of one product, so as to break the trend of homogenization.
With 12 product experience centers and offices across the country, New Yaxuan has an in-depth understanding and analysis of consumer demand changes based on its own standardized flavor database, providing innovative product design concepts and professional flavor solutions.
New Yaxuan has developed real scenes such as the current hot casserole dishes, and New Yaxuan has combined them with local dishes to create a variety of products such as fresh roast beef, soybean braised pork, garlic vermicelli shrimp, tiger skin chicken feet, etc., so that catering businesses can achieve low-cost innovation. There are also popular series such as "Tianfu Crispy Duck with Sauce" and "Old Chengdu Roast Duck".
Products such as Tianfu crispy duck with sauce and casserole can also adapt to different scenes and achieve diversified meal forms.
Under the extreme involution of catering, restaurants need to continue to create explosive products, detonate word of mouth, and attract customers to enter the store for consumptionNew Yaxuan can always grasp the window period of popular trends, so that customers can enjoy market dividends in the first time.
Product advantage 3: upgrade prefabricated dishes, dishes have pot gas.
Compared with KFC, McDonald's, Saliya and other foreign fast food, Chinese food pays more attention to pot gas, which is the reason why "no one mentions pre-made dishes for Western food for ten years, and Chinese food has been repeatedly criticized for using pre-made dishes".
In fact, the prefabricated dishes we eat now are roughly divided into two categories, one is the high-temperature sterilized prefabricated dishes, which will definitely lose a lot of delicious and nutritious ingredients, and the other is the low-temperature quick-frozen prefabricated food products, just like the crispy duck with bursting sauce of Xin Yaxuan, its product taste and nutrition can be highly retained. Some products that are more suitable for making prefabricated dishes can even exceed 90% through low-temperature quick-freezing! ”
Through mature industrial transformation, the products produced by New Yaxuan can also have the taste characteristics of the chef's on-site frying and frying. Whether it is the color or the overall effect of the meal, it can be consistent with the best standard that the customer wants, and ensure that the taste of each store of the customer is basically unchanged.
Build a super chain.
Boost super catering enterprises.
With the gradual maturity of the catering standardization and customization industry, more and more enterprises have entered the track, but excellent super ** chains are extremely scarce.
The so-called "super chain" is to break the information silos between enterprises, customers and consumers through the digital upgrade of the chain system, and realize the sharing of information and data between internal and external customers of the enterprise, so as to realize the interaction between different systems of the chain and empower the entire catering consumption.
F&B stores are undergoing digital transformation, and the first-chain system should also develop in the direction of digitalization.
From the perspective of the entire catering chain, the question that New Yaxuan is thinking about isWhat are the needs of the F&B industry? What are the needs of consumers?
The "super chain" has the characteristics of product digitization, process data, and information flattening, which can solve the following problems of the traditional ** chain
1. **Chain integration. Realize organized links, coordinate from raw materials to delivery information, and establish a relationship between partners in the first chain;
2. A super organization of digital integration. Share business plans, information, inventory, purchases, logistics information, super organizations have a high degree of responsiveness;
3. Cross-departmental parallel management. Parallel management of procurement, manufacturing, marketing, and logistics, reduce the disadvantages of redundant handover delays, and coordinate activities with data or digital visualization;
4. Improve efficiency. Reduce the degree of delay, increase production automatically, logistics companies prepare vehicles in advance, sales departments adjust product sales strategies in a timely manner, and product circulation speed is accelerated;
5. Strong R&D capabilities. Support the development of catering brands. Usually, catering brands do not have independent R&D capabilities, lack the taste of popular products in the market, and need the best chain to help R&D solutions.
In 2021, New Yaxuan started the construction of the super ** chain, and in the future, it will realize comprehensive informatization from customer information collection, procurement, to production, shipment, and distribution.
"Only by doing a good job in innovation and research and development, products and quality can we meet customer needs, so as to promote the development of the entire chain industry. ”
Conclusion:
Prefabricated dishes are in a period of rapid development, benchmarking overseas mature markets, there is still huge room for growth, and broad prospects.
However, whether it is the polarization of consumers or the escalation of competition brought by cross-border entrants, it is determined that prefabricated dishes still need to compete for real efforts if they want to achieve "good and fast" development.
The new national standard is about to be introduced, the industry is accelerating into formalization, and the future will move towards a stage of high-quality development, and the market pattern is facing the possibility of reshuffling. Therefore, the ability of the "sword bearer" has become quite important, and the ...... of fine research and development, deep processing, explosive products, understanding the market, and laying channels have become very importantPut a lot of effort into seeing the real chapter.