The Spring Festival is approaching, why can't the New Year's goods on the street be sold? Analysis of the current situation of the market
In a few days, the Spring Festival of the Year of the Dragon will begin, and all kinds of migrant workers will also start to return to their hometowns by car. It is worth mentioning that unlike during the Spring Festival in previous years, all kinds of agricultural products, daily necessities and other commodities in the domestic market this year are generally stable and have not appeared in the past"Price increase after the year"This is still very gratifying.
But at the same time, entrepreneurs have also found that consumers are becoming more and more cautious about spending money this year, although there are many New Year's food stalls on the street, which are full of flavor, but people who come to buy New Year's goods are still rare, even in the past"A seat is hard to find"The hotel also had no orders for the Chinese New Year's Eve dinner, which really caught the entrepreneurs off guard. This situation really caught entrepreneurs off guard.
Because in the past, it didn't matter if people didn't have money at the end of the year, there would always be a New Year"A touch of luxury", buy and buy at the end of the year, spend all day drinking, it will not be like this year. But this year's situation has actually changed a lot, and there will be fewer and fewer people on the street to buy New Year's goods at the end of the year, and the number of people visiting supermarkets will also drop sharply. There are three main reasons.
After several years of epidemics"Torture"The pockets of many small citizens have been emptied. After all, in the process, many industries have seen layoffs, salary cuts, etc., and workers are also the ultimate victims.
In particular, many people are saddled with mortgages, and declining incomes will inevitably force households with mortgages to prioritize their money to pay off their debts, and the remaining money may have to be kept for emergencies. Therefore, this year is not only the Chinese New Year, but also the decline in social consumption, which is also a common problem faced by entrepreneurs today.
In the past, people would buy a lot of things to prepare for the New Year, after all, the material conditions were still relatively poor at that time, and they could only eat big fish and meat during the New Year. But now the situation is completely different, and modern life is actually like"Chinese New Year"The same. Chicken, duck, fish, meat, etc. are all daily foods, and the usual snacks are also at home, and there is no New Year's Day"Drag it out"Finish.
Therefore, people will not hoard a large number of agricultural products during the Spring Festival, but only buy fresh agricultural products, which are always in the market**, do not need to be stored, and can also effectively avoid waste caused by expired food.
In the past, the red lanterns, all kinds of Spring Festival couplets and fireworks on the streets were the best memories of the New Year. However, with the popularity of e-commerce, most people now choose to place an order to buy things online, and the goods can be delivered to their homes without leaving home, and there is no need to rush out to buy things.
What's more, at present, the products in the physical store have no advantages compared with the best products, and the products in the physical store often cannot be returned, which makes people rush to place orders online, and the products on the market are naturally difficult to sell. Cold shop operations are the norm.