Recently, a story of ad placement has caused a heated discussion on the Internet. This ad placement was originally a good way to use the camera advantage of close-up magic to earn traffic for AD calcium milk. However, advertisers made the mistake of choosing a spokesperson, they didn't choose a spokesperson that matched the product positioning, but chose an older person to promote calcium supplements, which was a big mistake!
If a little girl were to advertise the product, the effect would definitely be completely different. After all, the need for calcium supplementation is more common in children and young adults than in middle-aged and older people. This wrong choice turned the originally good ad placement into self-recruitment, which caused people to think and question about advertising and marketing strategies.
As a common means of advertising, ad placement aims to naturally integrate advertising into the content to improve the degree and influence of advertising. However, when choosing a spokesperson, it is essential to take into account the characteristics of the product positioning and target audience. Only by combining the right people and products can you get the most out of your advertising.
This time, the advertiser's wrong decision sparked discontent. They believe that it is not common sense for older people to drink AD calcium milk, because the need for calcium supplementation is more common in young people and children. If you let a little girl promote it, it will not only match the product positioning, but also bring people a sense of freshness and identity, so that it is easier to win the love and attention of the audience.
This brings us to an important question in advertising and marketing strategies: how to choose the right spokesperson to represent different products and brands? In fact, the choice of spokesperson is a very critical link, which directly affects the communication effect of the advertisement and the recognition of the audience. Therefore, advertisers should be more cautious when choosing a spokesperson to avoid similar embarrassment and unpleasantness.
To sum up, a good ad placement method can indeed help a product earn traffic and increase awareness. However, advertisers must consider the characteristics of product positioning and target audience when choosing a spokesperson to avoid mistakes in their marketing strategy. Only by combining the right people with the product can you achieve your advertising goals and win the recognition and affection of your audience.
Personal opinion: Ad placement is a common and effective means in marketing, but choosing the right spokesperson is very important. The spokesperson should match the product positioning and target audience, otherwise it will cause negative consequences. Advertisers should be more cautious in making decisions to ensure that ad placements achieve the desired results while winning the goodwill and support of their audiences.
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