Digital Chinese New Year Challenge
As we all know, Honor used to be a sub-brand of Huawei, but because Huawei was sanctioned by the United States, it was unable to obtain chips, which led to Huawei's mobile phone business almost facing a desperate situation of "closing its doors". At the time of all hopes, Huawei made an important decision to "cut the table" with Glory and break away from the relationship between "father and son", and since then, Honor has become an independent mobile phone brand, which has nothing to do with Huawei!
To be honest, every time I mention glory, I still feel a little sorry, after all, relying on the big tree of Huawei, the growth of glory is still quite smooth. Now, Huawei has no glory, and glory has no backer, which is a big loss for the two mobile phone brands. But obviously, this is also the best choice that Huawei can make under the situation at that time, and it is also the "last gift" to Glory, sad and helpless.
After years of struggle, Huawei phones have finally come to an end. In August 2023, Huawei suddenly launched the Huawei Mate60 series with lightning speed, returning with glory! It is no exaggeration to say that it has "swept" the entire high-end flagship market. Although Huawei has been absent for several years, as soon as Huawei returns, it has shown its strong competitiveness, which is intimidating, and even Apple has completely lost its popularity.
There is no doubt that Huawei still has strong competitiveness in the high-end flagship market, but due to the "broken" glory, this also brings Huawei's layout in the low-end mobile phone market back to the starting point. Perhaps for the sake of comprehensive layout, it is reported that Huawei will launch a new sub-brand [Xingyao] to fill the market gap that has lost glory and rewrite the rules of the low-end mobile phone market. It can be seen that Huawei is ready to make a full return when 2024 comes!
Of course, Huawei's official has not yet given a positive response to this news, but according to informed bloggers, Huawei's establishment of a sub-brand may be such a thing, but whether it will be called "Xingyao", it is not necessarily, after all, Xingyao has been given glory. In fact, there was gossip about Huawei's establishment of a sub-brand as early as August last year, but it has not yet been determined, and now it has been rumored again, which also shows that Huawei may indeed have some new actions in the near future, which is exciting!
You must know that if Huawei's mobile phone business wants to fully return and regain the market share before the sanctions, it is far from enough to rely on the strong return of the Mate series and P series. Huawei's mobile phone market share in the low-end mobile phone market also plays a very important role. Therefore, Huawei's launch of a new sub-brand and its re-entry into the low-end mobile phone market is also a key part of its comprehensive return, which is indispensable.
With the excellent performance of Huawei Mate60 series and Huawei nova12 series, I believe that most people have greater expectations for the full return of Huawei mobile phones, but some netizens are still worried and sigh "let the poor go". The reason why there is such a sound is because the Huawei Mate60 series** is too high, and the ** of Huawei Nova12 Ultra is also as high as 5K+.
In fact, there are many consumers who want to support Huawei who become frustrated because they don't have enough budget. And some netizens are also worried that Huawei will use outdated Snapdragon chips after laying out the low-end mobile phone market. In any case, these worries and disappointments are understandable, and they are also difficult problems that Huawei needs to face and solve. I hope that in 2024, Huawei will be able to bring greater surprises to consumers and eliminate consumers' troubles! Do you think Huawei's establishment of a sub-brand is reliable? Welcome to leave a comment!