Poster News reporter Li Jinshan reports.
On February 17, Tongcheng Travel released the "2024 Spring Festival Holiday Travel Consumption Report" (hereinafter referred to as the "Report"). According to the report, during the 2024 Spring Festival holiday, the demand for returning to the hometown to visit relatives and leisure vacations will be superimposed, triggering a new round of travel consumption boom. During the 8-day holiday, many tourists choose to return to their hometowns to visit relatives in the first half of the trip, and travel in the second half.
Large-scale cross-regional travel, and the demand for returning to hometown and traveling has increased significantly.
During the Spring Festival holiday in 2024, domestic homecoming to visit relatives and leisure and vacation travel will increase significantly. According to the data of Tongcheng Travel, the number of air tickets, train tickets and hotel bookings in popular domestic cities during the Spring Festival holiday increased by more than 3% year-on-year. The peak of the return flow began as early as the eve of the Spring Festival, and the popular destinations are concentrated in the provinces and cities in Sichuan-Chongqing and Central China. From February 13th to 14th, there will be a small peak of passenger flow during the new round of holiday travel, and some county-level cities with rich tourism resources will book hot. The peak of ticket booking for scenic spots also appeared on February 12-14 in the festival, and travel methods such as worshipping the God of Wealth in Wutai Mountain in Shanxi Province and feeding seagulls at Qingdao Zhanqiao detonated social networks.
According to Tongcheng Travel data, the most popular domestic destinations during the Spring Festival holiday in 2024 are Chongqing, Chengdu, Xi'an, Beijing, Shanghai, Guangzhou, Kunming, Changsha, Hangzhou, and Shenzhen. Among them, Xi'an and Changsha, as the sub-venues of this year's Spring Festival Gala, have seen a significant increase in tourism popularity during the festival, and the popularity ranking has increased significantly.
Harbin's ice and snow tourism popularity runs through the Spring Festival holiday, and among the popular routes, Harbin's routes to Beijing, Shanghai, and Sanya have been booked significantly**. In the second half of the holiday, Sanya's search for air tickets to core cities such as Beijing and Shanghai is fast**, and flights between Chengdu-Chongqing, the Yangtze River Delta and the Pearl River Delta are also popular. Popular train lines are also concentrated between major first-tier cities and regional core cities. In terms of car, Chengdu Tianfu International Airport is the most popular airport for domestic pick-up and drop-off, and Guangzhou South Railway Station is the most popular railway station for domestic pick-up and drop-off.
The popularity of niche destinations has soared, and the popularity of ice and snow tours and New Year's customs tours is high.
With the ultra-long holiday and the pre-holiday destinations sparing no effort to promote cultural tourism, the demand for tourism and vacation during the Spring Festival in 2024 will increase significantly compared with previous years. According to the report, not only Jilin, Heilongjiang, Yunnan, Hainan and other traditional popular destinations in winter have welcomed a large number of tourists, but also the tourism consumption of many domestic dark horse destinations has also ushered in a large **. Zibo, Weihai, Kashgar, Diqing, Jinzhou, Jincheng, Heihe, Nyingchi, Altay and Fangchenggang became the main destinations with the highest increase in tourism popularity during the Spring Festival holiday. Among them, Zibo, Shandong, which will be on fire in 2023, will have a year-on-year increase of 137% in tourism during the Spring Festival holiday, and the tourism popularity of Weihai, Kashgar, Diqing, Jinzhou and other cities will increase by more than 100%.
Ice and snow tourism has become the most popular travel theme during the Spring Festival holiday in 2024, and Harbin Ice and Snow World, which has exploded since New Year's Eve, has become the most popular ice and snow tourist attraction during the Spring Festival holiday. In addition, the passenger flow of ice and snow scenic spots such as Changchun Ice and Snow Xintiandi and Harbin Polar Park has also increased significantly.
During the 2024 Spring Festival holiday, Mount Emei, Mount Huangshan, Datang Sleepless City, Wudang Mountain and Taierzhuang Ancient City are the most searched scenic spots in China. Among them, Mount Emei's "Only Mount Emei" drama fantasy city launched a New Year folk garden joy party, which attracted the attention of tourists. Xi'an Datang Sleepless City reproduced the scene of the Spring Festival Gala on the famous poems, and thousands of tourists and the actor of "Li Bai" recited the scene of "Will Enter the Wine", which attracted attention on the short** and social ** platforms. The New Year's customs activities in Guangzhou Yuexiu Park, Taihao Fuxiling Cultural Tourism Zone, Kaifeng Mansion and other scenic spots have also become hot spots for tourists during the Spring Festival.
Most of the parents who choose to travel with their babies during the Spring Festival holiday choose theme parks and zoos. Shanghai Disneyland, Guangzhou Zoo, Universal Beijing Resort and other scenic spots have become the most popular parent-child attractions during the holidays. Major museums in China are also ushering in the peak of visitor flow during the Spring Festival, and many popular museums are fully booked 3-7 days in advance. The Mausoleum Museum of the First Qin Emperor, the Palace Museum, the Shaanxi History Museum, the Luoyang Museum, and the Suzhou Museum are the most searched museums during the Spring Festival holiday.
The outbound travel market is hot, and global destinations are ushering in the "Year of China".
From the end of 2023 to the beginning of 2024, popular outbound travel destinations such as Thailand, Malaysia, and Singapore have successively announced visa-free policies for Chinese tourists. With the continuous recovery of international capacity, the outbound travel market will be very hot during the Spring Festival holiday in 2024, and many popular destinations around the world have opened the "Spring Festival mode".
According to the report, Hong Kong, Macau, Thailand, Vietnam, Singapore, Japan, Malaysia, the United Arab Emirates, South Korea, and Russia are the most popular outbound travel destinations for the 2024 Spring Festival. Long-haul outbound destinations such as Europe, Africa, and South America are also growing rapidly. According to the relevant person in charge of Tongcheng Travel, due to the long Spring Festival holiday, the quality sightseeing tours of multiple countries and the leisure and vacation travel products of one country and one place are welcomed by tourists.