Looking forward to the future, accelerating digital empowerment, continuously enriching digital application scenarios, and providing people with accessible, affordable and well-used services will surely add new colors to a happy life and inject new momentum into China's economy.
Text|Commentator of this magazine.
Shanghai, Guangzhou and other places to promote the construction of centralized charging facilities for electric bicycles; Hefei will include the construction of smart express boxes and other facilities in the renovation of old communities; Hangzhou empowers block management and service upgrading with digital technology, and uses IoT sensing equipment to create a number of smart block ......In recent years, with the wide application of a new generation of information technology, new formats and models of life service industry have been emerging, the trend of digital transformation and upgrading is obvious, and people's sense of gain, happiness and security has continued to increase.
The changes are obvious to all, and the shortcomings still need to be filled. Recently, in order to further promote the high-quality development of the life service industry through digital empowerment, the Ministry of Commerce and 12 other departments jointly issued the "Guiding Opinions on Accelerating the Digital Empowerment of Life Services", proposing 19 measures from five aspects, including enriching the digital application scenarios of life services and making up for the shortcomings of the digital development of life services, to promote the upgrading of the life service industry to high quality and diversification, enhance the basic role of consumption in economic development, help form a strong domestic market, and accelerate the construction of a digital China.
It is necessary to promote the digitalization of life services, work hard to meet the needs of different groups, and truly improve the convenience of people's lives. In recent years, food delivery, fresh e-commerce, instant delivery, and appointment services have greatly improved the convenience of urban residents' lives. Life services such as housekeeping, medical care, and tourism use digital empowerment to change the problem of information asymmetry, so that the quality of services enjoyed by urban residents continues to improve. However, it should also be noted that the life service industry is intertwined with public services, and its supply structure is complex, and the personalized demand is not fully met. In the process of promoting the digitalization of life services, cities should fully consider the segmented needs of different income groups and promote the flexibility and diversification of service supply.
It is necessary to improve the overall efficiency and effectiveness of the service industry through digital transformation, and truly reshape the service chain. Some successful service providers, from the digital management of stores, to the intelligence of logistics, to the precision of door-to-door service, and even the queuing system of in-store service, are supported by data to form an accurate and efficient system. Practice has proved that digital technology empowers various service chains, which can effectively improve operational efficiency and reduce operating costs. In the process of promoting the digitalization of life services, cities should enrich digital application scenarios and solve the problem of "whether there is any"; It is also necessary to further balance the level of digital development between industries, regions, and the upstream and downstream of the industrial chain, solve the problem of "whether it is good or not", and continue to strengthen the high-quality development of the life service industry.
It is necessary to promote the integration of digital platforms for life services and promote better matching of supply and demand. The demand for life services is generally fragmented, and if there is a lack of effective integration of related services by the platform, it will not only make consumers pay the time cost of choice, but also reduce the efficiency of accurate services. Whether a complete ecological platform based on the life service industry can be formed is related to whether the supply and demand of services can be better matched. Therefore, it is the essence of cities to promote the digitalization of life services by exploring the construction of a number of offline or online life service digital empowerment centers, formulating a package of solutions for the digital transformation and upgrading of relevant enterprises, providing support for traffic, goods, services, payment, consulting, training, and operations, and helping enterprises establish digital operation perspectives and frameworks.
The life service industry is an important area to promote consumption, benefit people's livelihood and stabilize employment. In 2023, the growth of China's service consumption will exceed that of commodity consumption, which shows that service consumption has great potential. Looking forward to the future, accelerating digital empowerment, continuously enriching digital application scenarios, and providing people with accessible, affordable and well-used services will surely add new colors to a happy life and inject new momentum into China's economy.