Although the economy is weak this year, we must also admit the fact of the distance between the "rich and the poor".
According to data from the China Air Transport Association, in the third quarter of 2023, China's civil aviation passenger traffic hit a new high. From July to September, the passenger traffic was 6,24290,000 person-times, 639640,000 and 534890,000 person-times, with a daily average of 20140,000 people, 20630,000 and 17830,000 people. Total passenger traffic in the third quarter reached 1800 million person-times, an increase of 2 over the same period in 20196 percentage points. Among them, the domestic passenger traffic reached 1700 million person-times, an increase of 8 over the same period in 20199%。
Only during the 2024 New Year's Day holiday, the amount of duty-free shopping on Hainan Island is 47.5 billion yuan.
For the commercial market, the distance between the "rich and the poor" has also caused the current duality of the consumer market, and some people are struggling with whether it is more cost-effective or Pinduoduo is more cost-effective. While the other part of the population continues to maintain how to experience the ultimate life and pursue spiritual level enjoyment.
According to data from Metu, an international cross-border platform of Pinduoduo, aromatherapy products have become the fastest-growing category under home furnishings. At present, the platform is vigorously attracting investment in categories, especially for candles, aromatherapy diffusers, fragrance essential oils, etc.
I once chatted with a friend, and everyone agreed on one point of view. The poor cry out for poverty to make a voice for survival, while the rich cry for poverty, but the growth of income does not meet expectations. This kind of phenomenon is easy to bring people a blind spot in ideology and cognition, the "poverty" of the rich does not involve survival, although it will affect bulk consumption, but in the face of daily experiential consumption, such as drinking a cup of coffee, playing in the mountains and rivers, playing with flowers and plants, literature and ......The most basic life experience of the spirit of all kinds of people can still be maintained.
2024 is two years away from the mask incidentBiwee DiffuserStand on a new starting line and get ready to go. Adapt to the mainstream life aesthetics of the market and launch more attentive products.
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