China.com, January 31 Today, the Chinese Academy of Social Sciences' Institute of Financial and Economic Strategy, the Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Academic Press jointly released the "Tourism Green Book: Analysis and Analysis of China's Tourism Development in 2023 and 2024" (hereinafter referred to as the "Tourism Green Book"). Dr. Guo Na, a contributor to the Tourism Green Book, pointed out that the super-large-scale tourism consumption market is experiencing concentrated recovery and growth, showing an important supporting role for the national economy.
Guo Na said that China has a super-large-scale tourism consumption market. Since the Spring Festival in 2023, tourism demand has recovered rapidly, forming a strong growth. According to the survey data, since 2023, more than 97% of respondents have travel behavior, an increase of 15% compared with 20205 percentage points, the per capita travel expenditure of households was 4,984 yuan, an increase of 1,189 yuan compared with 2020 on a comparable basis. The growth of micro tourism consumption is projected on a large-scale market scale, which will show a huge and significant consumption pull effect.
In 2023, the number of domestic tourists and tourism revenue for the whole year are expected to reach 540.7 billion and 52 trillion yuan, recovering to 90% and 91% of the same period in 2019 respectively, and tourism consumption in 2023 will increase by more than 3 percent compared to 202216 trillion yuan, this growth is equivalent to 50 times the total box office of the national film in 2019, and it is also equivalent to 718%, and this huge increase is mainly concentrated in the holidays and winter and summer vacations in 2023.
Guo Na believes that the rapid recovery and concentrated growth of domestic tourism have played an important supporting role in the stabilization of the national economy. According to the data released by the data center of the Ministry of Culture and Tourism, this growth is equivalent to the contribution rate of domestic tourism to the growth of household consumption by 59%, and the contribution rate to economic growth by 38%. Tourism consumption is becoming an important support for driving the recovery of the national economy and promoting the growth of social consumption. (Wu Ce Yiding).