On February 25, a paragraph of "Bentley driver **hurts"** circulated on the Internet. **, a passing BYD driver stopped and persuaded the rack to prevent a bigger tragedy from happening, and won the praise and admiration of netizens. On the afternoon of the 25th, Li Yunfei, general manager of the brand and public relations department of BYD Group, said on Weibo that he had found the grandson of the BYD Han car owner who was brave and brave, and he was a lawyer. BYD decided to provide free maintenance of Mr. Sun's vehicle for life and reward him with 200,000 yuan. The company is considering setting up the "BYD Car Owner Positive Energy and Righteousness and Courage Award", and will give a reward of 5-200,000 yuan to positive energy and righteous and courageous car owners.
This news has aroused the attention and discussion of the whole network, and some people praise BYD's approach as an encouragement and promotion of positive social energy, as well as the promotion and shaping of the brand image; Some people also questioned whether BYD's motives were pure, and whether they were taking advantage of the incident for marketing and hype. As an ordinary netizen, I agree with and support BYD's approach, which I think is a respect for justice and an investment in the brand.
First of all, I would like to express my respect and gratitude to Sun Zijian, a lawyer who stood up in a critical moment and used his courage and wisdom to protect the lives of the victims, stop the atrocities of the abusers, and demonstrate the professionalism and social responsibility of a lawyer. He said that he just did what an ordinary person should do, but in this materialistic, indifferent society, his behavior is particularly commendable. He is a true hero, an example to learn from and emulate.
Secondly, I would like to affirm BYD's approach, which I think is a respect and reward for Sun Tzu's righteous behavior in meeting lawyers, as well as an advocacy and promotion of social morality. BYD not only gave Sun Tzu the actual benefits of seeing a lawyer, but also said that it would set up special awards to encourage more BYD car owners to actively participate in similar incidents, exert positive energy, and act bravely. Such a measure is undoubtedly a kind of promotion and dissemination of social morality, and a contribution to and maintenance of social harmony.
Finally, I would like to praise BYD's brand image, which I think is a kind of investment and construction of the brand, as well as a kind of trust and attraction to consumers. As an automobile company, BYD has been committed to creating high-quality, cost-effective, high-tech products to provide consumers with high-quality services and experience. Through this incident, BYD not only demonstrated its sense of social responsibility, but also demonstrated its brand values, let more people know and understand BYD, increased BYD's popularity and reputation, and laid a good foundation for BYD's long-term development.
In short, I think BYD's practice of rewarding 200,000 yuan to the owner of the "Bentley beating incident" is a respect for justice and an investment in the brand. I hope that such an incident will not happen again, but if it does, I hope that more people will be able to stand up bravely and uphold social fairness and justice, just like Sun Tzu's lawyer. I also hope that more companies can actively assume social responsibilities like BYD, use their own actions and voices to spread the positive energy of the society and shape their own brand image. In this way, our society will be better and our lives will be happier.