2023 is a year of great victory for Chinese brands, and the market share of independent brands in the Chinese market exceeded 50% for the first time last year, surpassing joint venture brands and regaining the right to speak in their own market. Such a strong sales volume is naturally supported by the support of consumers' real gold, as well as one after another powerful explosive models, and as an evergreen model in China's A-class family car market, the Geely Emgrand family has naturally contributed indelible strength to the rise of Chinese automobiles in the past 14 years.
According to the latest sales data released by Geely's official, the sales of Geely brand's angry passenger cars reached 213487 in January this year, an increase of more than 110% year-on-year, and a month-on-month increase of 46%, setting a new record high. Among them, the most noteworthy is precisely the performance of the Emgrand family - 26,108 units were sold in January, an increase of 69% month-on-month and 75% year-on-year, and achieved the feat of selling more than 10,000 units in 146 months.
What is even more worth celebrating is that with this wave of good start to the New Year in 2024, the total global sales of the Emgrand family have also successfully exceeded 3.8 million units, continuing to maintain the leading position in the A-class sedan market.
I still remember that in 2009, the first generation of Emgrand met Chinese consumers for the first time, and successfully won the favor of countless consumers by virtue of its sense of quality and cost performance that surpassed its independent competitors in the same period, and opened a glorious history that belonged to Geely and Chinese automobiles.
At that time, Emgrand not only supported Geely's main position in the family sedan market, but also continued to evolve itself and set one milestone after another: the first Chinese car to obtain the European e-NCAP four-star safety crash certification, the first car equipped with a self-developed DDVT engine, and the first car to obtain the qualification of China's export inspection exemption ......
Subsequently, in the sedan market, Emgrand has also successfully occupied a place in the top ten of the car sales list, becoming the "sole seedling" and "façade year" of Chinese brands for a long time, and the Emgrand family has achieved a leap in sales of more than 1 million, 2 million and 3 million in a very short period of time, and achieved the feat of ten consecutive championships in independent car sales in 2021.
In August of the same year, the fourth-generation Emgrand was officially launched, and with its ultra-high quality-price ratio and stable reputation as always, it continued to become a hot product in the market, and once again raised the quality standard of the 70,000-level sedan market. In terms of appearance, the shape of the fourth-generation Emgrand is more low and wide, and the family-style front face design also makes it more recognizable.
In addition, in order to meet more consumers' pursuit of high-quality family cars, the 4th generation Emgrand has also made targeted upgrades in many aspects. For example, in terms of body size, the length, width and height of the fourth-generation Emgrand have "swelled" to the level of 4638 1820 1460mm, and the wheelbase has also reached 2650mm.
At the same time, in terms of configuration, the 4th generation Emgrand also has a number of "unique to the same level" - the unique 6 airbags in the same class, the unique cockpit intelligent fresh air in the same class, the unique 540° panoramic image in the same class, and the unique rear intelligent detection in the same class, etc., which will simultaneously raise the sense of technology and safety of this level of family sedan to a new level.
The highly textured blue-gray suede interior, coupled with the 85% interior soft package coverage rate that far surpasses the first-class joint venture rivals, provides the owners of the fourth-generation Emgrand with a different cabin texture enjoyment. In order to achieve a faster and more economical car experience, the 4th generation Emgrand is also equipped with 1The 5D mid-cylinder direct injection engine has a maximum power of 127 horsepower, a maximum torque of 152 Nm, a theoretical maximum thermal efficiency of 41%, and a fuel consumption of only 5 per 100 kilometers under CLTC conditions82L, whether it is power performance or economy, has the strength to compete with a number of joint ventures and competitors of the same level.
As an icon-level model in the history of Chinese automobiles, the cumulative sales of 3.8 million may be just a small milestone for Emgrand, if there is no accident, we may usher in the good news that the sales of the Emgrand family will exceed 4 million at the end of this year. In order to allow more consumers to have the opportunity to join the Emgrand family, Geely has also launched multiple preferential policies for the 4th generation Emgrand on the occasion of the New Year, from February 1st to February 29th, the purchase of the 4th generation Emgrand will be able to enjoy 5The New Year auspicious price starts at 890,000 yuan, and there are additional benefits such as 24 periods of 0 interest, replacement subsidies, and a 4-year 150,000 km warranty.