In the year of the dragon, find your roots and ask your ancestors.
Recently, China Construction Bank's Dragon Year image film "Dragon Singing, Building Better" landed on Hong Kong Phoenix Satellite TV's Chinese New Year Celebration file, tracing the roots with Chinese people around the world and starting the journey of "dragon hunting" together.
The dragon is an important symbol of Chinese culture, and CCB has a close relationship with dragon culture. The phoenix is also an important symbol of the Chinese nation, and Phoenix Satellite TV is named after the "phoenix".
As the old saying goes, the dragon is cloudy, and the dragon is smooth and rainy, and the grains are abundant; If the phoenix comes, the country will be peaceful and the people will be blessed.
With the theme of "Searching for the Dragon", the Chinese New Year film travels all over the mountains, rivers, lakes and seas, looking for the context of the ancient palace, standing in the perspective of world integration and human fireworks, and telling the answer through time and space and exploring history.
In Chinese culture, the dragon and phoenix have always been symbols of good luck.
The formation of the "Dragon and Phoenix" CP and the Dragon and Phoenix Dance by China Construction Bank and Phoenix Satellite TV is not only a gorgeous expression of Chinese culture, but also full of good wishes for the peace of the world.
This 2024 Jiachen Year of the Dragon Chinese New Year film launched by China Construction Bank and produced by Visual China - "The Dragon's Voice Begins, Build a Better Place", returns to the original and puts forward the question of "the dragon is **", which will lead the global Chinese people to walk the mountains and rivers together and see the beauty of Chinese civilization; Explore history and find the roots of Chinese culture; Ask Shenzhou to solve the mystery of "Dragon in **". The dragon is beautiful, and the beauty is harmonious; The dragon and phoenix are auspicious, and the celebration is peaceful.
The first answer - the dragon is in the mountains and rivers
It is believed that the dragon is a mythical beast that existed when the heavens and the earth first opened in ancient times, and unlike Nuwa, who created humans, dragons are naturally conceived by the sun, moon and stars, mountains, rivers and seas.
Longteng prosperous, Yunsheng Wudang. "The nine rivers are falling, the birds are not flying, the dragon channel, the water Mo cave is open, the red jade book, and the dragon is galloping. "The inscription contains the wish of the royal sacrifice for rain; The Five Dragons Palace, which is known as the "Dragon Vein", the Yellow Dragon Cave that enters the cave is the "Three Lives", and the legendary Xuanwu Emperor's Imperial Riding Nanyan Dragon's head incense, it is no wonder that Wudang Mountain has always been considered to be the gas of "true dragon".
Mountains and rivers have the same origin and are inseparable from each other, and we can also glimpse the meandering traces of the dragon from the Jiuqu Yellow River. The Yellow River Basin is bounded by Bayan Kala Mountain in the west, Yinshan Mountain in the north, Qinling Mountains in the south, and Bohai Sea in the east. The inland terrain of the basin is high in the west and low in the east, the height difference is huge, and the riverbed ravines are vertical and horizontal, presenting the wonder of "dragon-shaped" veins.
Dragons in the mountains and rivers" aptly. Cleverly, combining the theme of the Chinese New Year card with the 70th anniversary of the founding of China Construction Bank, you can naturally understand the metaphor of the brand, which was established in the mountains and rivers of New China, and adheres to the mission of "building a beautiful China".
It is said that the dragon is the chief of the scales and the king of the sea, and has the strong strength to turn over the river and the sea, and the clouds and rain are one of the important reasons why people use it as a cultural symbol is that the dragon is the patron saint of mankind who communicates the heavens and the earth, and this beautiful prayer is expressed through architecture, sculpture, painting and other elements, which also coincides with the heavy image of China Construction Bank in the hearts of the people. It is one of the world's first-class banking groups with the most value and creativity, and is committed to achieving the unity of short-term and long-term benefits.
1. The unity of business objectives and social responsibility objectives, in the hearts of every customer, CCB is equal to "safety".
Feeling this, the second answer given by this film - "Dragon in the Context" is about to come out.
The second answer - the dragon is in the context
The Great Wall has always been regarded by the world as the most dragon-shaped cultural building, it flies like a dragon in the lofty mountains, meandering, building a breathtaking barrier in history, guarding the nation and extending civilization.
With a history of nearly 700 years, the central axis of Beijing is known as the "backbone" and "soul" of the city of Beijing, with a length of 7The 8-kilometer "shape of the dragon vein" is set in the world and is square. As the starting point of the central axis, Yongding Gate has the meaning of "eternal stability", guarding the health of China like an oriental dragon. Its meaning is not only a cultural sustenance, but also represents a long-term and stable national belief.
The third answer given by this film, "Dragons in the Four Seas", is just like the development context of China's going to the world and integrating with the world.
The third answer – the dragon is in the four seas
From the middle of the 2nd century BC when Zhang Qian led a delegation to successfully open up the land Silk Road, to the Tang Dynasty's Wanguo Dynasty, to the Ming Dynasty, Zheng He's seven voyages to the West, ancient China's diplomatic footprints reached dozens of countries and regions in Asia, Africa and Europe, and the image of the dragon began to appear on the international stage.
In today's new era, "dragon" is no longer a simple image, but has gradually become synonymous with China's construction and development achievements. With the rapid development of aerospace, high-speed rail, 5G and other technologies, especially the "Belt and Road" initiative, which has gone deeper and more practical in the process of extensive consultation, joint contribution and sharing, the Oriental Dragon has taken off on the world stage, opened up a path of development and prosperity for the benefit of the world, and promoted the construction of a community with a shared future for mankind.
It is precisely in this context of development that China Construction Bank has integrated with the world, guided by the five major development concepts, and has opened a path of green, technological, inclusive and shared development with the "three strategies" of inclusive finance, housing leasing and fintech as the roadmap, and is committed to making the power of science and technology serve more people.
The most touching and touching thing is the last answer, "The dragon is in the world".
The fourth answer - the dragon is on earth
In the folk, dragon culture is very rich and diverse, which is reflected in many aspects such as folk customs, aesthetic taste, and spiritual sustenance, and embodies collective historical memory.
After a long period of hard work, China's development vitality is surging. "The sound of the phoenix flute moves, the light of the jade pot turns, and the fish and dragon dance all night" play the dragon lantern, the dragon boat racing of "the shadow of the wave flies ten thousand swords, the drum splits the waves and thunders a thousand thunders", and the dragon dance of "dancing and vibrating the majestic wind, swaying the majesty" and other dragon cultural scenes are presented again. This is our lively fireworks, full of vitality, interpreting people's pursuit of a better life, and it is also the mission that China Construction Bank has always adhered to, with the heart of serving the broadest masses of the people, obeying the call of this heart, so that the enterprise can be more warm, with the people at the same frequency, and accompanied by a better life.
This film is not only the journey of Chinese people to find their roots in the Year of the Dragon, but also the corporate responsibility of China Construction Bank as one of the four major state-owned banks in China: inherit civilization and continue the future!
The Year of the Dragon marks the 70th anniversary of the founding of China Construction Bank. Through the journey of the dragon in the film, we can vaguely see the corporate image of CCB: born in the early days of the founding of the People's Republic of China, deeply rooted in the country's mountains and rivers, insisting on comprehensive and powerful financial services to silently protect thousands of households, going to the four seas and taking root in the society, witnessing the prosperity of the country and the prosperity of the people.
People always say that "don't forget the original intention, you have to always" but forget that "the original intention is easy to get, but it is always difficult to keep".
After 70 years of trials and hardships, China Construction Bank's philosophy and original aspiration of "Building a Better Life" have always been the same: to forge ahead to realize people's hopes for a better life and to contribute to the grand blueprint for the great rejuvenation of the Chinese nation.
End-**Production: Visual China.
Screenshot, Visual China.