Author |Long Bo is the founder of Jono Consulting
2023 is the winter of the consulting industry, and Shen Sixing counted 200 consulting companies and came to the conclusion that the consulting industry has zero growth. However, with the joint efforts of the Jono team, the company has achieved the best results in history on the occasion of its 10th anniversary, an increase of more than 50% compared to 2022, and what is more gratifying than the financial figures is the significant improvement in word of mouth.
Facts have proved that our strategy of building product competitiveness has been correct in the past year, and the team has maintained a strong execution is also the key to victory, and we would like to thank the company's strivers for their unremitting efforts.
Compared with the traditional consulting model with deliverables as the core, Concrete Solutions jointly formulates business goals and guidance scope after the completion of joint research with the enterprise, and no longer uses traditional deliverables as the acceptance criteria, but accepts actual business help.
This year, the model has greatly strengthened the trust relationship between the consultant team and the business team, strengthened the absorption capacity of the enterprise, and greatly improved the consulting effect.
A building materials company and Jono launched the project in June 2023, achieving a performance growth of nearly 50% in the track of an average decline of 10% in the industry, and successfully mastering the essence of IPD and retail system construction.
An outdoor home furnishing company tried to enter the field of intelligent viewing booths for the first time, and successfully created the industry's first flagship product within 4 months through this model, enriching its business portfolio and the company's competitiveness, and significantly leading its traditional peers.
In 2016, the company clarified the vision of "achieving the next industry leader", and put forward the five forces growth flywheel model, and successively established seven product lines internally(Strategy, Finance, Human Resources, R&D, Brand Marketing & Retail, Key Account Marketing, ** Chain).Through years of accumulation of consulting experience and strengthening R&D investment, we have the ability to provide systematic and in-depth consulting to help many enterprises from 10 billion to 100 billion yuan to achieve the connection between top-level architecture design and process systems at all levels.
Under the traction of the key customer strategy, a chief joint operation team led by partners has been set up to realize the synergy between multiple product lines and help enterprises build a 100-billion-level integrated management system.
At the same time, we do not ignore the differences in the industry, each strategic customer to adjust our counseling focus and rhythm according to the different maturity level, we not only emphasize the top-level structure of the system, we also emphasize the closed loop of the pilot, and the process that really runs up and can achieve customer satisfaction is an effective process
Li Auto has created an IPMS that belongs to the automobile track
Yadea has created a two-wheeled electric vehicle track
TCL has created an IPD that belongs to the major appliance industry
Xtep is pioneering a product development process in the field of sports shoes and apparel
Entrepreneurs from Jono 2023 "China-style Growth Forum" appeared to share.
"People don't want to listen to the same stories that benchmark companies repeat anymore".This sentence is deafening, in essence, the connotation of this sentence is that enterprises hope to find the answer to development in the process of training, rather than just listening to other people's stories and the jerky party.
Since September 2022, since the strong brand training camp has been highly praised by the founders of ideal, Yadea, Fotile, Dreame, usmile, Dessmann and other enterprises, we have launched it one after anotherFrom strategy to execution, flagship products, flagship products, key account management, extreme cost, and organizational vitality. Although the R&D investment is very heavy, the average NPS of more than 50% of the training camp is the best return, and the private board of directors is spontaneously spreading the value brought by the training camp this year.
Executive Training Camp "Replace training with battle, and use the advanced side to win before fighting.
For example, a home furnishing brand restructured its business design and achieved the only remarkable achievement in the industry with a growth rate of more than 200% on Double 11.
During the development process, the training camp has always adhered to it"Practicality takes precedence over completeness"., and because of this, it is deeply loved by enterprises.
In the past year, the Kunpeng Private Board of Directors has adopted a combination of case teaching, mirror and study tours, allowing CEOs to re-examine corporate development issues from a higher perspective.
The CEO's perception has become the biggest obstacle to reform," we concluded at another review meeting in 2020. We know that if we don't open the eyes of CEOs to a certain extent and see another possibility of running a business, then all the changes will only have little effect.
We summarized the Jono-Leader Enablement Model by reviewing world-class CEOs, and structured the learning content of the private board of directors. For the next height of the enterprise, it is the core starting point of the establishment of the Kunpeng Private Board of Directors, which provides a stage for the cultivation of entrepreneurs.
Since the establishment of the first phase of Kunpeng in 2020, it has been slowly advancing at a rate of increasing one issue every year, and there are currently nearly 60 outstanding enterprise founders in various subdivisions of the track making progress together in the fourth phase of the private board of directors.
Group photo of members of Kunpeng Club Phase 1 to 4.
In order to support the steady growth of aspiring companies, we will continue to strengthen our customer-centric values and strengthen our self-growth
First, more strict control of delivery qualityPut reputation building in the first place, for every project signed by the company, it must be delivered with a serious attitude, and behind every project must be the professional involvement and support of the chief expert to ensure the effectiveness of the project and strengthen the process construction of project quality management, so as to achieve 100% delivery satisfaction as the goal.
Second, further focus on core customersStrengthen industry business research, pre-expert team to interlock requirements, insight into the number one business challenge of enterprises, provide long-term effective solutions for strategic customers, and take "landing" as the core test standard of consulting services.
Third, further increase investment in research and developmentAccurately adapt to the maturity of management at different stages, provide differentiated consulting service products, strengthen the precipitation of internal knowledge assets, and continuously solidify best practices into business processes in different scenarios.
Fourth, increase efforts to introduce first-class business talentsHelp them transition to management coaching to build our absolute practical advantage and strive to become the most competent consulting company in the world.
5. Strengthen the operation of the Kunpeng Private Board of DirectorsAccelerate the understanding of the operating mechanism of world-class companies by private board members, and promote role recognition through more effective case teaching, international study tours, and mirror reflection.
We are at a critical moment in the nirvana of Chinese enterprises, and effective management has become the most important success in the enterprise. Under such a torrent, as long as we adhere to the customer-centric, adhere to the open and progressive, we will give birth to China's Drucker, China's Kenichi Ohmae, China's Marvin Power, and there will be a group of practical consulting masters to become the promoters of China's management progress.
In 2024, we will challenge whatever challenges customers encounter.