With the continuous development of Internet technology and the continuous iteration of search engine algorithms, the SEO (search engine optimization) field in 2024 has posed new challenges and opportunities to small and medium-sized enterprises and various ** operators. During the year, in order to get a higher ** rate and more accurate traffic import in search results, it is important to implement a scientific, compliant and efficient SEO strategy.
As the world's largest Chinese search engine, its core algorithm has always been a key factor affecting ** rankings. In 2024, the emphasis on user experience and content quality will continue, and more AI intelligent analysis and semantic understanding technologies may be introduced to evaluate the value of web pages. Therefore, it is the primary task of optimization to pay attention to official announcements in a timely manner and understand the dynamic changes of algorithms, such as crawling, indexing, collation, etc.
Mobile-first: Responsive design is standard, ensuring a smooth browsing experience on a wide range of devices, especially for mobile users.
**Speed optimization: Improve page loading speed by compressing resources, reducing HTTP requests, enabling CDN acceleration, etc., to meet the requirements of the lightning algorithm.
Clear navigation with internal links: Build a logical architecture, optimize breadcrumb navigation, and reasonably lay out the internal link network to help users and search engines better understand and crawl content.
High-quality content is a core ingredient in boosting rankings. Enterprises should invest in creating original content that is in-depth, practical, and meets the needs of users, and at the same time combines long-tail keyword strategies to meet the search intent of users at different stages. In addition, the timeliness and authority of the content can also affect its performance in search.
Target keywords with precision: Use professional services such as keyword planning tools to mine search terms used by target users, including short-tail and long-tail keywords.
Incorporate keywords naturally: Naturally embed keywords in important elements such as page titles, descriptions, body text, and h-tags to avoid the risk of penalties caused by stuffing.
Actively building high-quality backlinks means getting links to you not only from authoritative sites, but also brands in the form of social shares, partner links, news stories, and more. At the same time, strengthen the brand's reputation and popularity in the industry, and indirectly improve the trust score in the search.
Use webmaster tools, statistics and other related data analysis tools to monitor first-class traffic, keyword rankings, user behavior data and other indicators in real time, and regularly adjust optimization strategies according to data feedback to ensure that SEO work is always efficient and targeted.
Ensure that crawl standards and technical specifications are met, such as submitting maps, setting up robotstxt file, correct use of schema markup, etc., to facilitate search engine crawlers to crawl, identify and display the best content.