This newspaper (chinatimesnet.CN) reporter Yu Yujin reports from Beijing.
One of the "hot professional households" Chinese** has encountered a new hot spot. On February 19 and 20, Chinese** as a SORA concept stock for two consecutive 20cm up and down, and in the past, the company also frequently hitched on popular concepts such as the metaverse and AIGC, but every time the stock price soared, the stock price would also fall back quickly.
Fortunately, with the popularity of the short drama track, Chinese ** will turn losses into profits in 2023, and whether the company can continue to maintain profitability has attracted much attention.
Two up-limit boards
In the first two trading days of the dragon year, SORA concept stocks led the gains, and many Wensheng ** concept stocks rose and fell one after another, including Chinese **.
On February 19, the Chinese ** stock price rose and stopped by 20cm, and appeared on the Dragon and Tiger list, with a turnover rate of 1867%, with a turnover of 274.9 billion yuan, the total number of seats in the business department is 16.5 billion yuan. On February 20, Chinese ** continued to close the board shortly after the opening, although the end of the market once opened the limit, but finally still up and down.
In the early morning of February 16, Beijing time, OpenAI released the artificial intelligence Wensheng ** large model SORA. According to OpenAI's official website, using this model can generate up to a minute's worth of text **, which can have complex scenes such as multiple characters, specific types of movement, precise themes and background details.
Liu Yang, an analyst at Caitong, believes that SORA has achieved high-quality conversion of text and content, and with the further maturity of commercialization, the demand for scarce training data such as upstream computing power and ** will further increase, and the development of applications such as downstream content creativity is expected to accelerate.
As one of the online players, how many opportunities can SORA bring to it? Internet analyst Zhang Shule analyzed to this reporter that the effect that SORA is showing now may indeed work quickly in short ** or short dramas. Text generation**, can unlock more creative space for short dramas, but at present, the technology is obviously only in the experimental stage, just as the text of the picture seems to be mature, but it is still biased towards geeks, and it is difficult to assemble mass production, compared to the more high-end ** (which can be understood as continuous**) also needs to be further deep learning and bug correction in the process of open use, so as to truly adapt to the film and television industry; At the same time, its deep mixture of a large number of deep learning film and television, ** materials, may also bring certain copyright risks.
Zhang Xiaorong, president of the Deep Science and Technology Research Institute, told the China Times reporter, "If Chinese ** has SORA technology, it is equivalent to digging a gold mine and is expected to continue to benefit." But contrary to expectations, the current stock price is mainly market speculation, which is equivalent to quenching the thirst of the industry. ”
SORA is an emerging content production tool, which can greatly reduce the threshold and cost of production, so that individuals or small teams can also produce high-quality content, and have broad prospects in the field of short and medium term. This does not mean a new way out for online literature platforms such as Chinese**, because the platform does not have the tools to quickly transform rich literary works into visual content, nor can it expand its business scope and profit model. Zhang Xiaorong thinks.
This is not the first time that Chinese** has skyrocketed under a popular concept. As early as 2021, the meta-universe was born, Chinese ** stood on the "outlet" of concept hype, hyped the meta-universe, and in 2023, the meta-universe ebbed, ChatGPT "took over", becoming the object of a new round of Chinese **, and betting on AIGC, in the second half of 2023, Chinese ** is eating short drama dividends, and the stock price skyrockets.
But fortunately, when the short drama track skyrocketed, Chinese ** finally turned a profit.
The skit reversed the performance loss
Chinese** released a performance forecast on the evening of January 30, and the net profit attributable to shareholders of listed companies in 2023 is expected to be 70 million yuan - 10.5 billion yuan, a loss of 3 in the same period last year6.2 billion yuan, a year-on-year turnaround; Deduct non-net loss of 03.5 billion yuan - 07 billion yuan, a year-on-year increase of 8220%—91.10%。Chinese** Expected to achieve revenue of 13 in 202300000000000000000000000500 million yuan, a year-on-year increase of 1021%—22.93%。
As for the main reasons for the change in performance, Chinese** explained that during the reporting period, the company's mini program micro-short drama and related licensing business grew rapidly, and the overall revenue of the company's cultural business and the net profit attributable to shareholders of the listed company increased significantly compared with the same period of the previous year.
According to the reporter's understanding, at present, most of the short dramas are adapted by online IP, and Chinese ** has a large number of online IP resources, and continues to provide short drama script creativity and materials for the company; On the platform side, Chinese** owns the Wild Elephant Theater, and the traffic entrance includes WeChat, Douyin and Kuaishou mini programs and APP versions, and the monetization methods include membership recharge and advertising to unlock episodes. Among them, "Provocation" was broadcast for 10 hours, and the popularity of Tencent station was 20,000.
In addition, Chinese** released the world's first 10,000-character creation model "Chinese Xiaoyao 1."0”。The large model has the three advantages of generating 10,000 words with one click, writing a picture with one click, and reading 1 million words at a time, which can greatly improve the efficiency of creators.
Chinese** The impact of non-recurring gains and losses on net profit for the period is estimated to be approximately 1400 million yuan. The company said that in 2023, it will resolve the game business disputes of previous years through litigation, and the non-recurring profit and loss will affect the amount of about 39 million yuan; In 2023, the receivables that were separately tested for impairment in previous years will be reversed through fund recovery or debt restructuring recovery, and the amount of non-recurring gains and losses will be about 33 million yuan. During the year, the impact of the fair value change income of financial assets on non-recurring gains and losses was about 11 million yuan.
Chinese** also highlighted that on April 25, 2023, the company's atomic company Crazy Maple Studio, IncThe reorganization of the board of directors was completed, and the company no longer controlled its board of directors and shareholders' meetings. The overseas company, Crazy Maple Studio, will no longer be included in the scope of the company's merger from May 1, 2023 and will become a shareholding company of the company. "After the aforesaid change of control, the amount of non-recurring profit and loss corresponding to the remeasurement of the remaining equity at fair value is about 55 million yuan. "Chinese** means.
The once popular overseas Reelshort is a product launched by Crazy Maple Studio, which mainly promotes ultra-short live-action dramas of 1-2 minutes per episode, which will be launched in August 2022. Since 2023, as the two short dramas have become hits, it has directly driven the ** volume of reelshort. It is understood that on November 1, 2023, Reelshort was still in the 402nd place on the US iOS free list, and on November 12 of that year, the app jumped to the second place, and the entertainment list even rose to the first place, and the news also drove the Chinese ** stock price to rise by more than 100% in half a month.
For Chinese**, can you eat the short drama dividend for a long time, especially in the subdivision of "overlord short drama"? Zhang Shule believes that the recent boom in the short drama track is, in a sense, due to the acquisition of incremental markets, especially overseas markets, and the rapid raising of the ceiling. However, as a film and television product, short dramas will never become the patent of a company or even a platform, because it lowers the threshold, but increases the difficulty of screenwriting, so that its follow-up competition will be more intense.
As for what opportunities the SORA concept can bring to the company, what expectations are for the lasting development of the short drama, the reporter interviewed Chinese **, as of press time, there is no reply.
Editor-in-charge: Huang Xingli Editor-in-chief: Han Feng.