In 2023, the national tourism industry will recover and pick up, and some new tourism projects will also bring fire to the profession of makeup artist.
During the Spring Festival, in the ancient capital of Xi'an, more and more tourists "wear Hanfu and visit the ancient city", and at the same time, various theatrical performances are also increasing, so that the demand for makeup artists in the market has increased rapidly, and even the supply exceeds the demand. This has led to more and more people starting to go to makeup schools to learn makeup.
Applying powder, thrush, lip dotting, putting on Hanfu, putting on hair accessories, it only takes two hours, and a modern girl travels back to the Han and Tang Dynasties. Here, a skilled makeup artist is more like a magician.
Recently, Deng Feng, the principal of a makeup school in Xi'an, took students to shuttle through the dressing rooms of various studios and theaters. During the Spring Festival, all kinds of performances and cultural and tourism activities are piled up, and makeup artists are in short supply.
Ge Yue, a student at a makeup school in Xi'an: The income is 500 yuan to 1,000 yuan a day during the Chinese New Year.
Deng Feng, principal of a makeup school in Xi'an: Students who study in school for one and a half months to two months can be competent. Some of the requirements are relatively high, and we will arrange for the graduating students to study for three and a half to four months.
Deng Feng told reporters that he wanted to sign a long-term cooperation agreement with the head of a performance agency. In 2023, the agency's performance activities increased significantly, and the person in charge was confident that the business would grow in 2024, so he locked in the increasingly in-demand makeup artists in advance.
For Deng Feng, another important thing is to recruit teachers for the school. In 2019, his school had just over 500 students. Last year, with the recovery of the cultural tourism market, the demand for makeup artists soared, and the current number of students at the school has increased to 2,000, and a new campus has been added. Considering that the two campuses will open at the same time after the Spring Festival, Deng Feng wants to recruit some new teachers during this time.
Deng Feng said that makeup artists are now in demand, and teachers who teach makeup are even more difficult to find. Subsequently, Deng Feng found the Shaanxi Provincial Beauty Salon and Cosmetics Association, and the staff here gave him confidence and hope.
Li Xiaojun, Director of the Membership Department of Shaanxi Beauty Salon and Cosmetics Association: In April, we began to represent the staff of the association to go to Gansu for a week and Qinghai for a week to recruit makeup teachers. In view of how many makeup teachers the school needs, and what level of teachers are needed, excellent teachers from other places can be discovered from the market.
Deng Feng said that with the addition of teachers, he will be able to recruit students in a down-to-earth manner, and it is expected that the number of students will reach 2,500 this year.
Deng Feng, principal of a makeup school in Xi'an: In fact, the employment scope of makeup artists is very wide. For example, the most popular thing in Xi'an is the Hanfu cultural tourism experience project, and the short drama market is also very hot.
Deng Feng, who has been in the industry for more than a decade, said he admires today's students who can create beauty for life in different ways.
Deng Feng, principal of a makeup school in Xi'an: Our vision is to hope that students can learn lifelong skills in school and earn money. Because beauty is something that everyone looks forward to and pursues. (CCTV Finance).