With the rapid development of China's economy and the improvement of people's living standards, the national cultural tourism market is showing a hot trend. In recent years, the number of domestic tourists and tourism income have continued to grow, and the integration of culture and tourism has also become a new trend in industrial development. In this context, cultural and tourism integration projects have been launched in various places to promote the deep integration of tourism and cultural industries, and enhance the cultural connotation and quality of tourism. The national cultural tourism market is hot The national cultural tourism market is hot, on the one hand, thanks to the continuous expansion and upgrading of the domestic tourism market, and on the other hand, it also benefits from the continuous promotion and innovation of cultural and tourism integration. In terms of the tourism industry, various localities have actively promoted the upgrading of tourism products and services, and launched a series of special tourism routes and activities to meet the needs of tourism consumers at different levels. In terms of cultural industry, all localities pay attention to tapping local cultural resources and launch a series of cultural products and activities with local characteristics, attracting a large number of tourists to experience and consume.
The development of the integration of culture and tourism has not only promoted the in-depth integration of tourism and cultural industries, but also injected new impetus into the local economic development. On the one hand, the development of tourism has directly stimulated the development of the local economy, increasing employment opportunities and tax revenues. On the other hand, the development of the integration of culture and tourism has also led to the development of related industries, such as catering, accommodation, transportation, etc., and promoted the transformation, upgrading and optimization of local industries.
At the same time, the popularity of the national cultural tourism market is also inseparable from the strong support and promotion of the first country. A series of policies and measures have been introduced at all levels to support the development of cultural and tourism integration projects, strengthen the supervision and management of the cultural and tourism market, and protect the legitimate rights and interests of consumers. In addition, investment in tourism infrastructure and public services has been increased, improving the accessibility and convenience of tourist destinations.
However, there are also some problems and challenges in the hot national cultural tourism market. On the one hand, in the process of promoting the integration of culture and tourism, there is a phenomenon of blind following and homogeneous competition in some regions, and there is a lack of in-depth excavation and innovation of local cultural characteristics. On the other hand, there are irregularities and irrationalities in the development and management of tourism resources in some areas, resulting in the waste of resources and the destruction of the environment. In addition, in some regions, there are problems of over-commercialization and neglect of cultural protection in the development of tourism, which has led to the impact of cultural inheritance and development.
In response to these problems and challenges, a series of measures need to be taken to address them. First of all, it is necessary to strengthen the protection and inheritance of cultural resources and ensure the rational use and sustainable development of cultural resources. Secondly, it is necessary to promote the innovative development of the integration of culture and tourism, strengthen the deep integration of culture and tourism, and create a cultural tourism brand with local characteristics. At the same time, it is necessary to standardize the order of the tourism market, strengthen supervision and management, and protect the legitimate rights and interests of consumers. Finally, it is necessary to strengthen the training and introduction of talents, and improve the professional quality and service level of cultural and tourism practitioners.
In short, the hot national cultural tourism market is an inevitable product of economic and social development to a certain stage. With the continuous deepening of the integration of culture and tourism and the continuous upgrading and expansion of market demand, the national cultural and tourism market will continue to maintain a strong growth trend in the future. All localities should seize opportunities, meet challenges, strengthen cooperation, achieve mutual benefit and win-win results, and jointly promote the innovative development of cultural and tourism integration.