In the current wave of social marketing, Xiaohongshu has become an important position for brand marketing and promotion with its unique community atmosphere and user stickiness. This article will delve into the promotion and cooperation methods of Xiaohongshu to help brands unlock diversified advertising strategies and accurately reach the target audience.
1. Commercial advertising strategy.
1. Open screen advertising: As a high-quality entrance to the brand, open screen advertising has become the first choice for big brands with its unique visual impact. The moment a user opens Xiaohongshu, the brand image can be deeply rooted in the hearts of the people.
2. Bidding ads on Xiaohongshu Spotlight Platform: This strategy includes two forms: search ads and in-feed ads. Keer's brand management survey found that search advertising accurately connects with user search needs, while information flow advertising is cleverly integrated into user browsing experience, both of which need to be built on the professional operation of brand accounts and formulated strategies based on industry trends and user needs.
2. The road to non-commercial advertising cooperation.
In Xiaohongshu's promotion ecology, influencer placement has gradually emerged with its high conversion rate and low input cost. Brands can achieve both product promotion and brand value by partnering with influential influencers to leverage their fan base and word-of-mouth communication. This strategy can be achieved in two ways: one is to find the right influencers through the community to connect with each other, and the other is to cooperate with MCN institutions with rich resources.
3. Open methods and cooperation platforms.
1. Opening method: Brands can choose to open Xiaohongshu advertising business through ** merchants and enjoy full service support; Or directly connect with Xiaohongshu official through the enterprise account background to complete the account opening process.
2. Cooperation platform: As a professional advertising service provider, the company can provide one-stop advertising solutions for brands. Keer brand management pointed out that MCN agency serves as a bridge connecting brands and talents, and helps brands achieve efficient promotion cooperation through its rich talent resources and professional promotion strategies. In addition, as a paid** tool of Xiaohongshu, French fries can also help brands increase notes** and enhance brand recognition.
Fourth, summary. With its diversified advertising platforms and flexible cooperation strategies, Xiaohongshu provides brands with a wealth of promotion options. From commercial advertisements to non-commercial advertisements, from leading merchants to MCN agencies, brands can tailor the most suitable promotion plan according to their own characteristics and the needs of the target audience. By reaching the target audience with the right reach, brands can not only increase brand awareness and influence, but also achieve sales conversion and market share expansion. On the road of Xiaohongshu's promotion and cooperation, brands need to continue to innovate and explore to maximize the advertising effect and obtain a steady stream of accurate customers.