Some consumers in Hangzhou said that they were students, and Luckin positioned 9 yuan 9, and drank more than 9 yuan 9 yuan and lost money.
In this regard, netizens have expressed their opinions.
Netizen A: Luckin 99, Cudi 88, this is the consensus of many young people, once this ***, young people feel expensive, so it is better to keep the original price.
Netizen B: Psychologically, I definitely want to be lower, otherwise what else to drink? Too much ice will detract from it! In fact, there are many other options, and you have to Michelle Ice City's Snow Top Coffee. Anyway, I can't sleep after drinking it, and I can't sleep.
Netizen C: I think I drink Luckin coffee, it is cost-effective, and it is very delicious after drinking a lot of it, and then it is Starbucks, which is basically more than 30, and for people who often drink coffee, the consumption is not small, so of course it is still Luckin.
Netizen D: This advertisement is very poking at the hearts of consumers, Luckin's marketing strategy has been very successful, and it has also successfully cultivated its own consumer group, now many city office buildings under Luckin, people who go to work will order a cup of coffee in advance, and when they go to work, many people used to have a cup of soy milk for breakfast and a cup of coffee every day, and consumers have developed it in this way.
Netizen E: This is indeed my psychological price, and I choose not to buy it if it exceeds this price.
Netizen F: If you go out, you must buy Luckin, even if you don't go out, you will let your roommate who goes out to play bring back a cup, I'm really fascinated, Rui, don't raise the price, okay?
What are your insights after reading it?
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