In the midst of the turmoil, Fang shows the true colors of heroes! In the past 2023, Dongfeng Honda's total annual sales exceeded 61370,000 units, and the cumulative number of users has exceeded 8 million, becoming a leader among joint venture brands.
Everyone knows that 2023 is a year of great changes in the automotive industry and market, the first war is fought from the beginning of the year to the end of the year, and technological changes are changing with each passing day. Dongfeng Honda not only withstood the pressure, but also turned the pressure into power, and successfully achieved a dilapidated renewal in 2023.
Although the market share of fuel vehicles has declined, it is still the main force, and hybrid and pure electric vehicles have also grown rapidly, which is a huge challenge for traditional fuel vehicle companies, especially the need to balance the relationship between a variety of power products to meet the diversified consumption needs of the majority of users.
Dongfeng Honda keenly sees the rigid needs of the market, and will intensively launch a number of new vehicles to the market in 2023, covering three types of power: fuel, hybrid and pure electric.
For example, the new generation CR-V E:PHEV and HEV have been launched one after another, and the joint venture SUV continues to lead with "one vehicle and three power".
In April, the all-new Honda HR-V made its stunning debut, positioned as an "urban creeper", as another global model of Honda in China, integrating the advantages of the popular models of the two family SUV families, it is an "urban dynamic SUV" that integrates Jinmei styling, dynamic power, advanced technology and excellent driving control, and is equipped with fuel and hybrid power.
In July, the all-new Yingshipai was officially unveiled, positioned as a "smart elite car", which is Dongfeng Honda's first hybrid system equipped with *** i-MMD hybrid system and Honda Connect 40. The model of Honda Sensing 360 has the dual product power of both style and intelligence, leading a new genre of plug-in hybrid flagship.
The three models of UR-V (gasoline), M-NV (pure electric), and Elysian (hybrid) will also be upgraded in 2023.
Facts have proved that Dongfeng Honda's product planning fully meets the real needs of the market, which in turn has promoted the sales growth of its star models, such as the cumulative sales of CR-V 210,000+ and the cumulative sales of Civic 170,000+, which is a rare achievement in 2023.
Under the wave of electrification and intelligent transformation and development, any long-established automobile brand needs to do a good job in both classic inheritance and brand renewal to win the favor of a new generation of consumers.
Dongfeng Honda attaches great importance to the renewal of the brand, and has taken many actions in 2023. In July 2023, at the 20th anniversary event, Dongfeng Honda officially released the new strategy of "Creating the Future 2030", with the joy of "tens of millions" as a new vision, Dongfeng Honda will transform from a product-centric "traditional manufacturing enterprise" to a user-centered "value-creating enterprise". This change is undoubtedly timely and in line with the current trend of industrial development.
In September this year, Dongfeng Honda officially released the new brand logo and image of "STAY AHEAD", which integrates "technology, wisdom and love", making the "STAY AHEAD" brand proposition more valuable and warm. Dongfeng Honda will take this as the source of brand value and promote the image of the entire value chain from products, to marketing, to sales. Under the brand renewal, Dongfeng Honda's brand matrix has been completed.
In the Dongfeng Honda brand matrix, the most interesting thing is undoubtedly the release of Dongfeng Honda's new energy brand Lingxi, which adheres to the original intention of making new energy vehicles "return to purity and enjoy fun", and practices the brand vision of "knowing with you and activating the joy of life". Among the joint venture brands, Dongfeng Honda became the first car company to release a new new energy brand, which shows that it attaches great importance to the Chinese auto market, and has insight into the changes in the Chinese market demand and responds quickly. The release of the Lingxi brand also forms the three major new energy technology brands of Dongfeng Honda, together with Qiangdian Intelligent Hybrid and e:NS.
In addition to the product brand, Dongfeng Honda also released a new service brand slogan of "trust accompaniment", relying on the foundation of the "substantial trust" service brand, and put forward six service commitments: all-round housekeeper, full-speed maintenance, comprehensive transparency, full quality protection, full-time protection, and wholehearted selection. At the same time, the first joy space is located in Taiyuan, and Dongfeng Honda's channel brand is being renovated at an accelerated pace, which will create higher quality services for users.
Of course, as a user-centered "value-creating enterprise", Dongfeng Honda also released a new user brand "Benjia". Gather more than 8 million loves, adhere to the belief that "together, is us". So far, Dongfeng Honda's 8 million owners have a common identity - "this family", which also gives the brand a strong driving force to move towards the future and cross mountains and seas.
In 2003, Dongfeng Honda was established. In the following 20 years of development, it has grown together with the Chinese automobile market. Standing at a critical juncture in its 20-year history, Dongfeng Honda is also thinking about how to take the next step.
Obviously, electrification is an irreversible development direction in the automotive market, and Dongfeng Honda is fully prepared to meet the challenges in 2024.
In 2024, Dongfeng Honda will fully open the "electric moment", through digital drive and electrification transformation, so that each product will become a continuation of the "home space", bringing more happiness and joy to every "family".
In the face of the wave of electrification transformation of the automotive industry, Dongfeng Honda has more than 10 electrified products, including the new generation CR-V E:HEV e:PHEV, Honda H-RV E:HEV, the all-new Inspie e:PHEV, and then to the M-NV and E:NS2, creating a happier and joyful travel experience for users, and also demonstrating the brand's determination and strength to embrace the new era.
Dongfeng Honda will also build an industry-leading digital smart factory to produce future new energy vehicles. It aims to provide strong support for its electrification strategy, and can also cultivate new competitive advantages and growth poles, and provide users with better products and services.
As the first "hunting coupe" in the pure electric market in its class, the e:NS2 has attracted much attention from the industry and users after its debut at the 2023 Guangzhou Auto Show. It inherits Honda's consistent reliable quality and dynamic driving pleasure, and adopts a unique new design of "Hunting Aesthetics", equipped with a simple and exquisite "Hunting Cockpit", which is for young people who adhere to pragmatism and pursue individuality.
The first model of the new energy brand Lingxi, the Lingxi L, also ushered in its debut, and the new car will be officially launched this year.
Xiongguan Mandao is really like iron, and now it is stepping forward from the beginning. I believe that Dongfeng Honda, which does not forget its original intention and travels lightly, will definitely achieve a new breakthrough in 2024. (ENDS).