Reference News Network February 22** Dao (Wen Wang Qibing) "Li Meiyue, come to Geneva, I will PK with you!" Wearing a Northeast China Big Flower suit, Adrien Gennier, director of the Geneva Tourism Bureau, was shuttling through the streets of Geneva on the catwalk, and at the same time issued a "challenge" in Mandarin to Li Meiyue, an Internet celebrity who has recently become popular due to the Northeast Big Flower series.
This 48-second short ** was posted on social platforms on the 28th day of the lunar month (February 7). The Grand Fountain of Lake Geneva, the lakeside quay, the railway station and the century-old hotel buildings pass by Genniers. He speaks greetings such as "Happy Year of the Dragon", "Happy New Year" and "I love Geneva" in Mandarin, while performing the traditional Chinese bow with his hands.
On February 12, the third day of the Lunar New Year, the number of onlookers on the social network of "The Geneva Tourism Director Challenges the Northeast Big Flower" exceeded 10 million, and it rushed to the hot search for four consecutive days. Netizens left messages: "Just rush to you with a big flower jacket, fluent in Chinese, I will go to Geneva for a walk!" "This ** has skyrocketed my good opinion of Geneva", and "I am ready to travel abroad to Geneva for the first time in my life".
This result greatly exceeded the expectations of Zhao Lei, Director of Marketing for China at the Geneva Tourism Board. "I think this year's Spring Festival in the Year of the Dragon is different from the past, and this hot spot must be chased. Zhao Lei recalled the origin of planning this ** idea, "I said the idea of wearing a big flower dress to China to greet the New Year, and the director quickly gave a positive answer." We hurriedly placed an online order for express Northeast Dahua suits and ties, and immediately put them into action. ”
On January 15 this year, China announced that it would grant Switzerland unilateral visa exemption, and Switzerland also said that it would provide more visa facilities for China. The major event at the beginning of the year is this one, and the local cultural and tourism department has been gearing up.
Taking advantage of the fire in Shangtiao, Zhao Lei and her team made persistent efforts. 30 minutes before the Lunar New Year's Eve, "Director Dahua is here again!" This time, the theme is "Lucky Dragons" and "The people of Geneva wish you all a Happy New Year!" * Director Rigenier is still on the scene, and the staff of several hotels and museums in Geneva have sent their blessings in Mandarin: "I wish you all a happy new year and a prosperous year of the dragon!" ”
China has been a primary market for tourism in Geneva before, but it has declined after the pandemic, which is due to the overall environment. But we still have great expectations for China's future. Zhao Lei told reporters, "In order to welcome Chinese tourists, we have optimized the city guide, upgraded the domestic payment system, and facilitated language exchange ......."Prepared in all respects. "Now, I'm so busy every day that I'm about to fly! ”
Gennier said that he said that putting on the big coat was a "challenge", but in fact it was a way to bring us closer to each other, because "Geneva is such a friendly and vibrant city".
Adrien Gennier (**screenshot).