On the flight from Zhengzhou to Zhuhai on February 7, searching for the flight on different mobile phones and different accounts showed different **. Image source network.
Some netizens recently shared their experience of buying tickets on a certain platform, which aroused widespread concern in the society - using 3 accounts to buy tickets for the same flight and the same class, ** are different, with a difference of more than 900 yuan at most, and netizens said that "it is a familiar 'formula' for big data killing". The platform responded that it could not rule out the wrong delivery for **business** or the account received a large amount of coupons. According to the "Rule of Law" report on January 25, in recent years, big data killing has occurred from time to time, seriously infringing on the legitimate rights and interests of consumers. Further improving relevant laws and regulations and innovating regulatory methods and methods have become the top priority to solve this problem.
Big data kills, simply understood, means that the network platform can call all kinds of data and information, in a way that violates business laws and business ethics, to achieve transactions with customers with a large number of consumptions, high loyalty, and strong consumption power. In recent years, this phenomenon has been repeatedly disclosed and many suggestions have been put forward, but online platforms often do not admit that big data kills ripeness and has no convergence, which leads to big data killing, although everyone shouts and beats, people can't do anything about it.
From a business point of view, it is understandable that merchants are profit-seeking. However, the online platform uses technical advantages to "kill" old customers with a higher **, which does seem to have no bottom line - the online platform has the advantage of "calculating" consumers, but consumers cannot foresee it in advance, it is not easy to find out in the matter, and it is even difficult to avoid it after discovery. While the platform shows favor to new customers with low price discounts, it also sharpens its knives to pave the way for big data killing, and over the years, the relevant methods are updated and the technology is higher, and this trend must be curbed.
According to the Beijing Consumer Coordination Survey, 6121% of the respondents believe that big data killing is mainly reflected in different users enjoying different discounts or discounts, 4576% of respondents believe that it is reflected in **automatic** after multiple views, 3692% of respondents believe that it is different for different users** at the same time. The platform and the customer technology are not equal, and the information is asymmetrical, making it difficult for consumers to consume clearly and protect their rights in accordance with laws and regulations.
In the face of big data, people can't be beaten passively all the time. In view of the interconnected quality and technical attributes of big data, the regulatory side should also make good use of big data means to reverse the "portrait" of the platform and find signs and problems from it. At the same time, it is necessary to study countermeasures, create a fair consumption environment, and seriously investigate and deal with acts that infringe on the rights and interests of consumers with new technologies and new means. In short, it is the common expectation of many people to find the key point of governance and implement precise policies to make big data killing no longer a major pain point in the Internet economy.
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