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Techweb] reported on January 30 that foreign media learned from sources familiar with Apple's sales data that Apple has sold more than 200,000 MR headsets Vision Pro.
It is reported that Apple released Vision Pro on June 6, 2023, Beijing time. The headset is equipped with a Micro-OLED display and is equipped with a VisionOS system and two chips (M2 chip and R1 processor) with three storage options: 256GB, 512GB and 1TB.
In terms of **, the 256GB version of the Vision Pro is priced at $3499 (about 2.).50,000 yuan), and the 512GB version is priced at $3,699 (about 2.).The price of the 60,000 yuan TB version is $3,899 (about 2.).80,000 yuan).
It is reported that Apple's Vision Pro officially opened pre-orders at 5 a.m. Pacific time on January 19 (9 p.m. Beijing time on January 19). Vision Pro was very popular as soon as the order was opened, the Apple server was crowded after only 5 minutes of ordering, the inventory was sold out after 18 minutes of ordering, the physical store was sold out directly in half an hour of pre-sale, and the delivery date was postponed to mid-March after only 1 hour of pre-sale.
The popularity of the Vision Pro is in line with the prediction of Apple analyst Ming-Chi Kuo. On January 11, 2024, Ming-Chi Kuo said that Vision Pro initially stocked 6-80,000 units, and because the shipment volume was not large, it was believed that it would be sold out quickly after it went on sale.
On Monday, Kuo said Apple sold between 160,000 and 180,000 units of the Vision Pro in its first pre-order weekend. However, he warned that since the device is a very niche product, the demand for the Vision Pro could quickly decrease.
At the end of December 2023, Ming-Chi Kuo pointed out that the Vision Pro headset will be Apple's most important product in 2024, and shipments in 2024 are expected to be 500,000 units.
On Monday, Mr. Kuo said in a report that shipping 500,000 Vision Pro units this year "shouldn't be a challenge," but demand is a key issue because "Vision Pro is still a very niche product."
Rumor has it that Apple is ready to sell the Vision Pro in limited quantities due to its high cost** and difficulty in production.
In June 2023, TrendForce said that the complexity of the VISION Pro production and limited production capacity posed significant challenges, resulting in Apple only choosing to prioritize its launch in the United States in the first half of 2024.
It is reported that Apple's Vision Pro headset will be the first to be launched in the United States on February 2 local time, and it is expected to be expanded to other countries later this year. (Little Fox).