As the New Year approaches, the flavor of the New Year is getting stronger and stronger. For merchants, the Spring Festival holiday has become an excellent opportunity to attract new customers and boost business growth. However, problems such as returning to the hometown to visit relatives and holidays have led to a shortage of manpower, and the running volume and customer acquisition of live broadcast rooms have been affected, which also makes businesses face a lot of challenges. In order to solve the worries and difficulties of merchants, the huge Qianchuan global promotion has specially launched four "peace of mind" to provide all-round support and help for merchants, so that merchants can achieve efficient delivery during the Spring Festival, and also have the opportunity to enjoy additional traffic support!
Worry-free delivery: Fully automatic delivery helps merchants to meet growth efficiently and worry-free.
In response to the problem of insufficient manpower during the Spring Festival holiday, merchants can effectively reduce the threshold for delivery with the help of the whole automatic delivery function of a huge number of Qianchuan global promotion, achieve easy running volume, and win business growth. Merchants only need to create a new "super" delivery plan to achieve fully automatic delivery, even if it is a novice, it can be easily mastered. Specifically, it can help merchants find and lock problem materials faster, support to view sub-material review suggestions and ** names, and improve account operation efficiency; A more comprehensive display of performance data, support to view the data of the Douyin homepage; More detailed display of material interactive data, and 4 new **rate indicators (2s, 3s, 5s, 10s) to help merchants control the pace of advertising in a more diversified way and improve operational efficiency.
If there are many merchant matrix accounts, complex operations and high labor costs, don't worry, you can also use the automatic delivery function of global promotion during the Spring Festival to easily collect high growth. Taking the "Spring and Autumn Story" of home textile brand merchants as an example, the global promotion effectively solves the problem of multi-matrix account delivery, helps merchants save more energy and can focus on material optimization, and accumulate high-quality materials to replace materials with average running effect in a timely manner; Moreover, after using global promotion for effective testing, there is no need to adjust the target bid frequently, and the running volume is stable throughout the process, and the monthly GMV of merchants has increased by 2 times compared to before.
Traffic is worry-free: Regulate the global traffic and help merchants gather traffic with financial resources.
The efficiency of the Spring Festival is not obvious, and merchants can easily regulate the global traffic through the huge amount of Qianchuan global promotion, and better take advantage of the traffic value of the whole platform of Douyin to drive more natural traffic to their live broadcast room, so as to obtain the possibility of business explosion.
For merchants participating in the Spring Festival promotion activities, they can also reach more target groups through global promotion and gather a large number of people for the live broadcast room. Taking the sports brand 361° as an example, on the basis of ensuring that the global promotion meets the effective test, the ROI target setting refers to the system prompting the bidding, and the system is handed over to the system for intelligent control during the live broadcast, and the short-term running volume is achieved through the ** chasing or one-click volume starting tool, and the long-term running volume is achieved by exchanging more turnover with the help of lowering the target ROI, and the GMV of merchants in the use of global promotion increases by 52% compared with the unused period.
The effect is worry-free: expand new fans to promote conversion, and help merchants and new customers to become popular.
The Spring Festival is the peak period for the flow of people across the country. Merchants should not only capture the attention of users and attract new customers, but also convert user attention into tangible consumption and accumulate high-quality crowd assets for the brand. With global promotion, the number of new customers and new fans of merchants can be increased by 5-10%; The GPM in the live broadcast room can be increased by 10-20%.
Merchants with inaccurate crowd conversion and high costs don't have to worry too much, and the beauty and skin care brand Capital Li has always faced the business difficulties of low sales conversion rate in the live broadcast room. After using global promotion, on the basis of effective testing, the delivery operation was simplified with the help of products, the focus was on material optimization, and by trying differentiated style materials, the grass planting population was effectively recalled, the conversion efficiency of the crowd was improved, and the GMV was increased by 100%, achieving multiple peak breaks.
Business is worry-free: Expand the scale of GMV and help merchants prosper their business.
The competitive pressure of merchants during the Spring Festival holiday should not be underestimated. During the Spring Festival, how to ensure the impulse effect of the live broadcast room? The data shows that on the basis of stable ROI, global promotion can help increase the overall GMV of merchants' live broadcast rooms by 15-20%.
Taking Midea as an example, GMV growth has encountered a bottleneck, and merchants have begun to use global promotion, directly referring to the system prompts for bidding in terms of ROI target setting, and at the same time optimizing high-interaction and high-transaction materials to be stably placed for more than 3 days. The most important thing is to complete effective testing to make the delivery more effective. After merchants use global promotion, the GMV of the live broadcast room has achieved explosive growth, and the GMV has increased by 200% in a single month.
During the Chinese New Year, with the four major peace of mind provided by the global promotion, it has become possible to achieve a big explosion of business. Don't worry, it's time to make a difference! It's not enough to be blessed, test effectively, and the business growth effect will be more significant!
Effective test tips:
Condition 1: Set the target reasonably and refer to the system prompts.
Note: It is easier to reduce the initial volume by 10% to 20%, and the maximum should not exceed 12 times.
Condition 2: If you invest for 3 days, it is recommended to invest in the whole area throughout the day.
Note: The minimum daily delivery duration must not be less than half of the live broadcast duration.
Condition 3: Invest enough to consume.
Note: Consume at least 200 yuan per day.
In the first period of business growth, the help of a huge number of Qianchuan global promotion makes the delivery more worry-free and helps maximize the marketing increment!