Some time ago, when the glory version of Qin plus and Dolphin were listed, many netizens **Tang, Han and other models were not far from being "glorified". As expected, we learned from relevant sources that the BYD Tang DM-i Honor Edition will be officially launched on February 28. And** and the configuration may be adjusted to a certain extent, to put it bluntly, the glory version of the Tang DM-i may be more volatile than last year's champion version. You should know that the current price of the Champion Edition entry model is 20980,000 yuan, so the pricing of the Honor version model is very intriguing.
Like other Honor models, the Tang DM-i has not been significantly tweaked in terms of design, and there may be an increase in color. In terms of dimensions, the current model will also continue the value of the current model, which is 4975 1910 1495mm in length, width and height, and has a wheelbase of 2920mm.
In addition to the exterior, the interior of the new car may add a "lotus gray" color, and it will also be equipped with a new DiLink car machine system, and the UI interface and functions may be changed.
Obviously, this year, BYD's involution route is no longer limited to a certain field, but to disperse the network even more. The ** of medium-sized SUVs is not low, and the profit margin is considerable, so it is impossible for BYD to let go of this "fat".
In fact, the mid-size SUV market is still in a relatively chaotic state, just look at the sales rankings. Except for the Model Y, which is firmly in the first place, the position of other models is not fixed, such as the second-place Tiggo 8, which sold around 10,000 units last year, and directly rushed to the 20,000 mark in January this year. Sales of the Tiguan L were modest**, basically maintaining between 15,000 and 20,000 units. Among them, the BMW X3 and Audi Q5L, which are luxury models, both sold more than 12,000 units in January. In addition, the sales of Hongqi HS5, Tanyue and other models are also maintained in the range of 10,000-11,000 units.
From these figures, it can be seen that the mid-size SUV market is more messy, with both luxury and conventional brands. However, in addition to the Tiggo 8 taking the entry route, many models are in the 20-300,000 range, that is to say, this range is one of the main car buying groups of domestic consumers. The advantage of mid-range products is that they can not only go in volume, but also have good profit margins, and winning the mid-size SUV market can be said to be one of the important means for enterprises to survive in 2024.
If the major brands reach a consensus on the development intentions of the mid-size SUV field, then the degree of involution in this field may exceed imagination this year. Not only BYD, but other brands have also noticed this, so in the first half of this year, the mid-size SUV market may usher in a sea change.
In addition to this, there is another point worth mentioning. Tang's car has been on the market for many years and has not been significantly adjusted in terms of design, and the official launch of BYD's Honor Edition model may also be to sort out the model layout and open the way for the next facelifted model.
As for how BYD will go, it depends on the market trend. What is certain is that the Tang DM-i Glory Edition has moved towards the road of involution, and more of the "main responsibility" of the Tang DM-i in the later stage may be to go to volume. If BYD really has such a plan, then Tang E's involution may have just begun.