Pen |Hong Dada.
Edit |Yang Ling won the men's singles title with Italy's Sinner in a comeback, and the 2024 Australian Open came to a successful conclusion. In these 15 days of fierce competition, players from all over the world sweated and wrote legends on the field. Chinese players staged one victory after another in this tournament, Zheng Qinwen won the women's singles runner-up, Zhang Zhizhen became the first Chinese mainland men's tennis player to reach the semi-finals of a Grand Slam, Wang Yafan and Zheng Qinwen staged a wonderful and fierce "Golden Flower Derby" ...... in the women's singles 1 8 finals
As the only liquor partner in the world of the Australian Open, Guojiao 1573 has appeared at the Australian Open for six consecutive years, injecting infinite vitality and passion into the Australian Open Carnival with its rich fragrance and charm that has been precipitated for hundreds of years.
There is no doubt that continuing to cooperate with top tournaments such as the Australian Open has not only accelerated the pace of internationalization of Guojiao 1573, but also made it one of the most sportsmanlike and innovative liquor brands among liquor companies. This continuous cultivation in sports marketing naturally further demonstrates the brand value of Guojiao 1573 and the eternal charm of Chinese liquor.
Cheers to the moment of victoryGuojiao 1573 "Let the world taste China".
The Australian Open is one of the four major tennis tournaments in the world, with a long history of more than 100 years, and is one of the world's highest-level "Grand Slam" tournaments, along with the French Open, Wimbledon and US Open. 
As the focus of attention of the world's top tournaments and the world's top brands, the Australian Open has a huge number of fans and a high level of popularity. Taking the women's singles semifinals on January 25 as an example, the real-time ratings of CCTV-5 event broadcast exceeded 16%, ranking first in the ratings of the same period; Sina Weibo Australian Open 2024 topics continue to rank at the top of the hot search list, with more than 1.7 billion views; Cheers to Victory Hour The topic has been read more than 6600 million. With the high popularity of the Australian Open, the brand image and spiritual concept of Guojiao 1573 have also been transmitted. It can be said that for six consecutive years, Guojiao 1573 has not only witnessed one victory moment after another in the court, but also strengthened its own sports label in the process, conveying the passion and vitality of sports competition and the unique taste of Chinese liquor. 
In 2018, Luzhou Laojiao and the Australian Open started a historic cooperation, becoming its global official partner, and in the following five years, it continued to create "Victory Moment", "Champion Night", "1573 Court Naming", "1573 Theme Day" and other theme scenes, making Guojiao 1573 the brightest Chinese symbol on the Australian Open. In December 2023, Luzhou Laojiao renewed its contract with the Australian Open, opening a new chapter in the next five-year cooperation. 
During this Australian Open event, whether it is Zheng Qinwen advancing all the way and qualifying for the first Australian Open women's singles final, or Sinner's breakthrough and the highlight moment of winning the Australian Open men's singles championship for the first time in his career, the "victory" of Luzhou Laojiao and Guojiao 1573 around the court! Congratulations, cheers! "Always by the side of the players, to experience their moments of glory and victory. At the same time, Lin Feng, general manager of Luzhou Laojiao Co., Ltd., attended the award ceremony of the Australian Open women's singles champion and runner-up, and presented the runner-up trophy to Zheng Qinwen, inviting the world to witness the new power of Chinese tennis. 
Obviously, Guojiao 1573 continues to "clink glasses" with sportsmanship, making it an important part of the people's better life, and this continuous collision, linkage and interpretation of sportsmanship have further sublimated the brand height and temperature of Guojiao 1573.
"Guojiao 1573 Australian Open China Amateur Challenge" landed in Melbourne
The Australian Open is a hot spotIn the past five years, Guojiao 1573 has carried out all-round and in-depth cooperation with the Australian Open, among which the "Guojiao 1573 Australian Open China Amateur Challenge" jointly created by the two parties in 2019 is a major highlight. 
This year, at the same time as the Australian Open women's singles and men's singles finals, the 2023 National Cellar 1573 Australian Open China Amateur Challenge Finals and City Team Finals were successively played on the Australian Open 1573 court. The champions and champion teams from all over the country competed against each other, showing the competitive level of Chinese tennis enthusiasts. The two finals continued the Grand Slam-level experience, allowing players to experience the top-of-the-line configuration that only a professional can have, from preparation, execution to service. In the end, the doubles pair Yang Rui and Wu Bin from Beijing won the championship of the 2023 Guojiao 1573 Australian Open China Amateur Challenge Finals, and the overall championship of the city team competition was won by the Chengdu team. More than 100 tennis enthusiasts competed for glory on the blue court of the Australian Open, experiencing the extraordinary fun of Grand Slam tournaments, and it is also the best practice of Guojiao 1573 to promote the development of tennis and advocate national health. 
It is understood that the Guojiao 1573 Australian Open China Amateur Challenge City Team Tournament is a newly established competition in 2023 on the basis of the individual competition of the Guojiao 1573 Australian Open China Amateur Challenge, which improves the series of events of the Guojiao 1573 Australian Open China Amateur Challenge, further enhances the scope of the event, and increases the fun of the event in multiple dimensions.
A short review of the Yangtze River Wine Road
As we all know, tennis, as a representative of a high-quality lifestyle, can not only be sports fitness and competitiveness, but also allow participants to fully enjoy the fun of sports. More importantly, the sportsmanship behind tennis transcends borders and cultures, and is the universal "language" of the world.
As a result, we see that Guojiao 1573 has completed the transmission of brand style in the cross-border and collision with well-known sports events again and again, thus representing the brilliance of China's liquor industry on a higher stage. From golf, tennis, ice and snow and other sports, to sports events such as the World Cup, Guojiao 1573 continues to cross sports to complete the in-depth dissemination of the brand concept.
With Zheng Qinwen entering the women's singles final of this year's Australian Open, Guojiao 1573's dedication to high-end sports events has also greatly improved its brand reputation in the top international arenas, and its brand image has become more deeply rooted in the hearts of the people. In this context, Guojiao 1573 is expected to take the lead in setting a benchmark effect, effectively delivering the brand story and heritage to the audience through the "amplifier" of high-end sports events, and creating a unique sports marketing model of Guojiao 1573.
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