With the Spring Festival approaching, the recent new housing market seems to have lost the hot topics out of the circle, but it does not mean that there are no hot spots.
For example, the newly opened projects in January, such as Dieyingli, Binwang, Lanying Yuecheng, Tingyu Xiaoyueli, etc., have a low winning rate of only about 13%, and a high rate of 27%, which can be regarded as a highly popular real estate in the off-season.
The reporter has learned about the sales staff and owners of these real estates, and the relatively high cost performance, good self-occupation conditions, geographical customers, and brand recognition have become the core elements that these projects will pay attention to.
A real estate marketer bluntly said: "Today's home buyers are very pragmatic. ”
It is not a predetermined "red plate", but it has unexpected popularity.
After all, the opening time node is not in the peak season, and the sector where the project is located is not a big hit, and it is not a scheduled "red plate".
Unexpectedly, after the opening, it gained high popularity, not only the winning rate in the early stage was not high, but the later house selection sales were also sold out quickly, indicating that buyers really voted with their feet.
The earliest opening is Tingyu Xiaoyueli in Linping New Town, a pure low-density stacked villa project.
Tingyu Xiaoyue stacked solid samples down.
From the perspective of property type, such a mid-to-high-end improvement product with a flat area of more than 200 square meters is likely to be unable to be quickly de-integrated in today's **, but the result is that it was liquidated in less than two months, and the winning rate of the three openings is less than 30%.
Lanying Yuecheng, which was almost the first to open in December last year, had a winning rate of less than 30% in the opening two times. You must know that in Jiubao, which is almost not upside down, the number of first-hand and second-hand houses is huge, and there is plenty of choice for buyers.
Renderings of Lan Ying Yue City.
The other two are pure new properties that came on the market in January.
The price limit has risen to about 40,000 square meters, and not all new projects can be sold out at the opening, but the winning rate of Binwang is only 2331%, and the first 186 suites directly "daylight" is also somewhat unexpected.
The winning rate of the stacking in Chengdong New Town is as low as 1299%。Although the supply of Chengdong New Town was once cut off, the inversion of the first and second houses in the plate is not obvious, and there are many plates such as Jianqiao and Genbei in the surrounding area, and it can still continue the high popularity of the main urban area to improve products, which is really eye-catching.
There is no such thing as "love" for no reason, and popular real estate has its own supporters.
Although the overall water temperature of the property market before the Spring Festival is not high, the popularity of these individuals also highlights some of the mainstream trends of today's home buyers.
Among them, self-occupation demand and cost performance are a core "commonality".
Like some people, why can Linping's stacked villas sell so well?
If you ask the owners and senior sales who have placed orders, you will know that many local residents in Linping have the need for improvement, and the location of Tingyu Xiaoyue is well recognized by self-residents; At the same time, more than 200 square meters of hardcover pure low-density community is still very attractive, and the total price of 800-10 million yuan horizontally compares with the high-rise large apartments in the main urban area also highlights the "cost performance".
Renderings of the shore.
And Binwang's ability to "emerge" in Puyan this time is not unrelated to product positioning and pricing.
Due to the design of high and low configuration, the first high-rise products of Binwang have made a "price difference", compared with the price limit of the whole plate, the actual average price of this batch of ** is only about 38,000 square meters, and the main house type is controlled at 105 square meters and 120 square meters, and the total price of the most expensive suite is less than 4.8 million yuan.
For "pragmatic" buyers, it is still worth such a threshold to start a fully equipped self-occupied new house in Binjiang District.
Dieyingli Sales Exhibition Center.
A similar mentality exists in the owners of the stacked films.
The first two types of houses of about 130 square meters and about 139 square meters were launched, with a total price of 5.1 million to 6.8 million yuan. It is said that on the day of the house selection, the fastest selection was about 139 square meters, and most of them were improved buyers who bought and lived in the surrounding area.
Although the upside down of Chengdong New Town is not obvious, it is undeniable that the self-living atmosphere in this sector is still very mature, that is, there is the 'fireworks' pursued by the people, and it is very convenient to live and travel, so many owners are not here for 'speculation'. The salesperson said.
Quality, the same brand, can not be less, the buyer's "threshold" is getting more and more refined.
Of course, in addition to the self-occupation conditions and **, for the new houses on the market today, the "threshold" of buyers is becoming more and more refined, and the quality and brand recognition of the developer are also important criteria.
I'd rather shake it than buy it, and I wouldn't order it impulsively. A Mr. Jiang who was looking around for a house said. Not long ago, he participated in the lottery of Shenhua's first real estate, but because he couldn't choose a suitable floor and house type, he finally gave up.
Ms. Li, who picked a house in Puyan, also said that the first thing to look at is the quality of the house, "If you want a new house, you will see the quality of the real scenic spot, as well as the reputation of the developer. ”
The real scene of the model house in Binwang.
It is precisely because of the change in the attitude of home buyers that many new housing marketers also bluntly said that the current new housing projects must "roll" products, and try their best to reflect the "addition" to give buyers confidence; Even cooperative projects have to put the name of a developer with a good reputation in front, and I have to admit that today's home buyers are "very sensitive" to this.
Fortunately, the follow-up market** can still meet the requirements of home buyers to "shop around".
For example, the more popular real estate projects such as Dieyingli and Binwang in January have not yet opened**, and they are expected to be intensively launched in March. In addition, the improved real estate projects such as Song Ying Chuan Qi Mansion, River Song Ying Xiang Mansion, and Tangqian Jiayue Mansion, which were launched last year and attracted more attention, will also be launched as soon as March.
Although the property market before the Spring Festival is gradually calming, many people are already looking forward to the "small spring" of the new year.