The Spring Festival is approaching, the flavor of the New Year is getting stronger, and there are more and more discussions about the Spring Festival on social **. Different from previous years, this year there are many voices discussing "Yuan Dream Star" on the Internet. The voices of "dropping a star partner" and "Yuanmeng Kaihei three and one" are endless, and the game circle of "Yuanmeng Star" has become more and more lively recently.
The reason why "Dream Star" has risen rapidly and remained popular before the festival is precisely because of its recent release of a large portion of Spring Festival activities and welfare content that has brought a strong festive atmosphere to players. Next, let's take a look at how "Yuanmeng Star" vigorously "spoiled fans" during the Spring Festival and made players excited.
Excellent welfare, "fun" activities, a new way to pet fans during the Spring Festival of "Yuan Dream Star".
Cross-border linkage in the game industry is very common, but this time, "Yuan Dream Star" has played a new trick through the way of "activities are more fun" and "adding New Year's flavor to the Spring Festival". The entrance to the linkage brand event is made into the style of a theme store, and it is set up directly on the Dream Plaza, so that players can see it at the first glance when they enter the game, which greatly reduces the difficulty of participation. At the same time, the festive costumes of the store also add a New Year's flavor to the game, which can attract players to interact and check in.
Secondly, the benefits of "Yuan Dream Star" are not simply coupons, but allow players to get benefits in a more interesting way by "playing". For example, in the cross-border cooperation with Laiyifen, "Yuan Dream Star" has designed activity rules for completing designated game tasks to obtain a total of 30,000 copies of popcorn and 250,000 no-threshold 10 yuan coupons. In the process of "competing" limited prizes, players can not only gain a sense of accomplishment in completing the task, but also "show off" their first prizes to their friends, adding a bit of competitive fun to the event.
And this kind of design that makes the linkage gameplay more "fun" and "more festive" can also largely eliminate the player's rejection of the linkage brand. For example, Luckin Coffee contracted the rocket props of "Yuanmeng Star", Juewei Duck Neck brought the first single-word title of "Yuanmeng Star", and Haidilao launched two UGC maps to allow players to travel in the hot pot world, etc. These fun and non-eye-catching linkage methods make players happy, and also bring more stable feedback value to the brand.
It is not difficult to see that the focus of "Yuan Dream Star" in the cross-border linkage is not the brand value, but whether it can add to the flavor of the Spring Festival through carefully designed gameplay and provide players with positive emotional value. It can be seen how to play the welfare "pet fans", "Yuan Dream Star" can be regarded as creating a new template.
"Pet fans" are not only on the first page, but also create a gathering scene for star partners across the country
In addition to online benefits, the offline layout of brand linkage is not absent. The brand linked with "Dream Star" not only has a high reputation, but also has thousands to tens of thousands of stores across the country. Relying on the offline reach capabilities of these linked brands, "Yuanmeng Star" has created multiple "gathering" scenarios for different user groups.
For example, Laiyifen, The Greenparty, and Lingli all have "Dream Star" themed stores, and players can get a variety of exquisite peripherals by checking in on the spot. What players can gain at these store sites is not only the surroundings, but also the sense of belonging of "confidants everywhere".
The theme store cooperated by "Yuanmeng Star" and Luckin Coffee arranged the skiing scene in "Yuanmeng Star" to create a snow scene for the stars in the south, which was very dreamy.
For users who want to meet more "Yuan Dream Star" players and make more friends, "Yuan Dream Star" also provides a scene to get together with players.
For example, Juewei duck neck has offline seven cities (Harbin, Sanya, Wuhan, Hangzhou, Guangzhou, Shenyang, Chengdu and other places) linkage, new product tasting and lucky bag gift activities; Another example is the "offline social death party" in Haidilao multi-city (Beijing, Shanghai, Guangzhou, and Shenzhen stores) in the future, which is an attempt to let "Yuanmeng Star" players get together in the next activity.
These offline customized content provides players with scenes and opportunities to come together and play together, which is also in line with the social nature of "Dream Star" and the concept of party and family carnival.
"Dream Star" runs through a series of online and offline brand linkages during the Spring Festival, which not only brings more surprises and joy to players, but also sets a new path for the cross-border linkage of the game industry.