In 2007, when Shu Fang's e-commerce industry was booming, she suddenly decided to ** her own shop and invested all the accumulated 10 million funds in the integration project of the Gobi Desert.
Shu Fang's family thinks her behavior is incomprehensible, is it not good to honestly protect her savings in middle age? You have to invest it. Even if you want to invest, there is no need to choose that remote and desolate place, can you make money in this way?
Shu Fang surprised everyone after 13 years, she not only conquered the Gobi Desert, but also became an annual income of 2The rich woman of 700 million was also recommended by CCTV as an inspirational figure for entrepreneurship.
What did Shu Fang do?
A shrewd and perceptive female business practitioner.
In a rural family in Gansu Province, Shu Fang was born in 1968. She has had to take care of her younger siblings since she was a child, so she behaves very precociously and sensible.
As she grew older, Shu Fang gradually showed a keen insight into business, and at the age of 28, with the funds she and her husband had accumulated, she opened the first private home appliance store in her hometown.
The end of the twentieth century coincided with a period of rapid economic growth in China, so their small home farm also flourished, making a lot of money in the early days of operation.
With the saturation of the home appliance market, Shu Fang felt a lot of pressure, because she was not sure whether she could win in this business war in which good money drove out bad money, so she decided to take the initiative to withdraw.
When she was thinking hard about which entrepreneurial direction to choose, her eyes fell keenly on the Gobi Desert. Since the state has been paying attention to environmental protection for the past two years, it has promulgated preferential policies that are very friendly to self-employed people like Shu Fang.
When the whole family heard that Shu Fang planned to sell all the investment in the home appliance mall and then invest in the Gobi Desert, they all thought she was "crazy". After all, Shu Fang and her husband must have at least 10 million in savings, and if they lose money, not only will their pension money be affected, but they may even have to bear millions of debts.
Shu Fang always insisted on her own ideas, and even persuaded her family to follow her, because she believed that starting a business with her family would make people feel more at ease, after all, family members are the most reliable.
Shu Fang finally persuaded her family to accept her idea, so she couldn't wait to come to the Gobi Desert after the ** shopping mall.
However, the desolation and barrenness of the Gobi Desert still made Shu Fang frown.
Layers of difficulties and obstacles.
Shu Fang's main challenge is not the choice of location, but the uncertainty of the climate. The sun-drenched Gobi Desert during the day may suddenly blow a sandstorm at night, and no one can **. She had been here for a few days, and her soul felt as if it had been overwhelmed by sand.
Despite the harsh environmental conditions, Shu Fang still worked tirelessly to find her own "way out" in this vast desert. After half a year of investigation, Shu Fang finally discovered a "treasure land", which is a desert oasis with thick soil and a shape that is low in the middle and high in the periphery. Therefore, Shu Fang did not hesitate to wrap 150,000 acres of land.
However, the closest water source to the land is still 13 kilometers away, which means that Shu Fang has to buy additional pipes to bring in the water.
Under normal circumstances, only the normal method of installing pipes can connect to the water source, but considering that this is the Gobi Desert, the temperature difference between day and night can even reach 80 degrees, in order to prevent the pipeline from bursting due to thermal expansion and contraction, Shu Fang had to bury the pipeline two meters underground.
With a 70-metre drop on the outside and low on the inside, Shufang's land requires a secondary pump to ensure that the crops inside are adequately irrigated. And that's not all, as there are a few other scenarios to consider.
For this matter, Shu Fang has been busy with the front and back, and the specially purchased hiking shoes have worn out several pairs, she started to work with the workers when she opened her eyes, and fell asleep when she closed her eyes.
In the Gobi Desert, the annual precipitation may not even be 20 centimeters, but Shu Fang and her team encountered a lot of downpours while working.
The rain continued to drench the dirt that Shu Fang had bought, as well as the machine that the workers used. Even the workers themselves had to hide in the pipes, unable to avoid the rain.
Shu Fang sometimes joked that this pipe has not yet been connected to water, so it will be connected to people first; Sometimes she secretly regrets it, wondering if it was better to keep her old book.
Although Shu Fang tried hard to think about the possibilities, she would never sit idly by and watch her investment go down the drain, so she resolutely overcame the difficulties she encountered.
When Shu Fang witnessed the water gushing smoothly out of the pipes in November 2007, she finally jumped up excitedly and was ecstatic.
Water is available, but what crops need to be planted to make this land a cornucopia?
The wasteland became a "bonanza".
Shu Fang is well versed in herself, as a native of Gansu, she knows the specialties of Gansu well, and can talk all afternoon. However, when it comes to what crops to grow on the Gobi Desert, she is helpless.
Therefore, Shu Fang had already decided to invite experts to plan the land she bought, and they lived up to their expectations and made reasonable and scientific arrangements.
Aspen trees are planted on the periphery and can play a role in preventing sand and fixing the soil. If planted properly, they can guard the fields like soldiers; On the contrary, the fields will become water without a source and trees without roots.
The inner core area is planted with canopy fruit trees, which are highly nutritious and can be eaten as vegetables. What's more, it is a unique edible oil tree species in China, and its oil yield is even higher than that of peanuts.
The fruit tree certainly has its advantages, but it will take three or four years to wait for the fruit to be extracted. An extra day here would mean a loss, so she plans to grow licorice because it is easy to grow and has a quick return on the economy.
Shu Fang's abacus played quickly, but this was not the case. The next year, when she pulled out the licorice, she found that the roots were crumbled and messy, which was completely different from what she expected.
Shu Fang was puzzled, so she had to take the seemingly flawed plant to the expert. Experts say bluntly that in order to cultivate high-quality licorice, it must be grown with raw licorice seeds.
It wasn't until she started planting licorice again that Shu Fang was able to regain her strength.
So far, Shu Fang has invested millions of dollars with no return, she feels worried about the pressure of her hard-earned money, the expectations of her family and the uncertainty of her future prospects, all of which make Shu Fang feel at a loss, and she even longs to escape it all and hide in a small desolate house.
Sadness, anger and crying do not solve anything, the problems are still there and the difficulties cannot be avoided.
Fortunately, everything has become clear and light again. Shu Fang's second planting of licorice not only achieved the expected results, but also produced more than 900 kilograms per mu, and the harvest was very rich.
The final licorice root is priced at 4The ** of 5 yuan was successfully sold, so that Shu Fang recovered the input cost. It is gratifying that the fruit trees planted that year also all bear fruit and are sold at **.
Through this transaction, Shu Fang was once again confident in the bright future of licorice and canopy fruit trees, so she expanded the area of land on which they were planted and cultivated dozens of acres. She also built a slicing plant next to her licorice plantations, killing two birds with one stone.
The sale of licorice root presented a new challenge, as handling licorice leaves became a headache for Shu Fang.
Business opportunities that stumble upon each other.
Cutting licorice leaves is the premise of processing licorice roots, and Shu Fang felt a little sad when she saw the green licorice leaves thrown away like this.
It wasn't until her mother-in-law happened to mention that they would feed sheep with licorice leaves when they were young, that Shu Fang suddenly realized. It's true that people can't use licorice, but animals can. So she redivided the bottom into several pieces, one for the farm and one for the slaughterhouse.
Shu Fang's sheep are fed with good licorice and feed, so she is reluctant to sell them at low prices. Although she ran around for this several times, the trading partners were all scared off by the high lamb **, which made Shu Fang feel very anxious.
Manager Fan was the only owner of the barbecue restaurant who was interested in this, he followed Shu Fang to her breeding base and saw the sheep she raised, the sheep looked really good, they ate licorice leaves, and they were very fat and strong.
Manager Fan was attracted, and Shu Fang increased his chips. I have a slaughterhouse where you can choose the parts of the lamb and prepare it for you when the time comes.
Manager Fan was indeed satisfied with this place, so he immediately placed an order here in Shu Fang and signed the contract.
Shu Fang's previous investment has finally paid off, not only successfully opening up a new business path, but also promoting the development of the surrounding economy.
The slaughterhouse was doing a thriving business, and Shu Fang would buy sheep in the surrounding area, and the villagers would also start raising sheep when they learned about it, earning a considerable income from it.
Shu Fang is most proud of his business achievements and the fact that he has planted tens of thousands of trees on the Gobi Desert. From the initial patch of yellow sand to the verdant scene today, it is the result of her hard work.
More than ten years ago, her family prevented Shu Fang from investing in the Gobi Desert, but now they give her a thumbs up. Shu Fang leaned on this piece of 1The 50,000 acres of Gobi Desert "cornucopia" not only recovered the capital, but also achieved an annual income of 2700 million achievements.
Epilogue. In the past ten years, Shu Fang has not only achieved wealth, but also made the Gobi Desert lush again.
In order to make the Gobi Desert more lush, it requires everyone's efforts and dedication.