Since the beginning of winter, ice and snow tourism in Zhangjiakou, Harbin and other places has continued to be hot. Ice and snow tourism has a certain seasonality, and after winter, the heat will inevitably "cool down". How to convert "flow" into "retention" is a problem that cities that need to seriously consider the development of ice and snow tourism industry. Under the trend of integrated development of culture, sports and tourism, there is still a lot of room for the potential of ice and snow consumption, and all localities and departments should take multiple measures to make ice and snow tourism prosperous and new.
In order to realize the long-term prosperity of ice and snow tourism, it is not only necessary to serve consumers well and build a good "soft environment", but also to actively revitalize local tourism resources other than ice and snow. By taking measures such as expanding scale, improving quality, and enhancing personality, the connotation of urban cultural tourism IP will be enriched, so that some unique cultural and tourism boutiques will continue to be out of the circle, and the city's cultural competitiveness will be enhanced.
A harmonious and orderly tourism consumption environment is an important cornerstone of the development of the ice and snow tourism industry. Industry supervision should be strengthened, industry self-discipline should be guided, illegal acts such as "swiping orders and speculation" and "fictitious evaluations" should be severely punished, and efforts should be made to improve the quality and level of service, and continue to standardize the order of scenic spots, catering, accommodation, entertainment, shopping, transportation and other links, so as to effectively enhance the market vitality of ice and snow tourism in protecting and safeguarding the legitimate rights and interests of tourists.
Expanding the supply of high-quality tourism products is the source of power for the development of ice and snow tourism. Cities with ice and snow tourism as the leading industry should actively adapt to the increasingly diverse and personalized tourism needs of the people, pay attention to the deep integration of culture and tourism, give full play to geographical advantages, tap the endowment of cultural resources, clarify the positioning of ice and snow tourism, and actively open up specialized, high-quality and complex ice and snow tourism routes, so as to create a number of ice and snow tourism destinations with their own style and complementary advantages. Focus on the development of small-group, customized, socialized high-quality ice and snow tourism products, pay attention to improving product quality and comfort, and continuously improve the supply quantity and development quality of ice and snow tourism products, so as to avoid the occurrence of low-level, singular and homogeneous phenomena to the greatest extent.
Ice and snow tourism involves many industries such as sports and entertainment, culture and folk customs, accommodation and catering, and its added value also injects new momentum into local economic development. In-depth excavation of the huge economic, social, ecological and cultural values contained in the ice and snow will help open up new space for high-quality development and continuously meet the diversified and high-quality tourism needs of the people.
Only through continuous innovation and development can ice and snow tourism become a shining business card to add infinite vitality to the winter economy.