"The smell of engine oil in the car repair is too bad", "I haven't worn clean clothes for a few days all year round", ......This should be the impression that most people have of a mechanic. Hard work and fatigue are not wrong, but they are also the mainstay of the automotive aftermarket, and they are veritable "car health professionals". This profession has a hard side, but also a shining side.
On the occasion of the Chinese New Year, TotalEnergies will focus on the group of mechanics, and strive to create a happy Taoist trilogy of Chinese New Year short films, taking us to jump out of the stereotype and meet different mechanics.
Focusing on a small group of mechanics, it resonates greatly
The TotalEnergies Happy Taoist trilogy presents several representative images of mechanics with three warm stories about family and love, which are short and simple, but they are direct and evocative.
Under the lens of TotalEnergies, some of them are in order to let the car owner catch up with the reunion dinner, move their reunion dinner to the workshop, and still stick to the job during the Spring Festival; Some are not bound by professional stereotypes, insist on love, and are sassy and professional mechanic girls; There are also mechanic guys who work hard step by step and do not deny their value with the ordinariness of their profession......Outside of the label of "mechanics", they are different, alive, and vivid individuals.
TotalEnergies did not choose to tell some grand stories this time, but aimed the camera at the small group of mechanics, looking for resonance in ordinary trivial matters, impressing the audience with true feelings, narrowing the distance with the audience, and also giving the society a new understanding of the group of mechanics, showing the social responsibility and responsibility that a global company should have.
With a two-pronged approach to product and marketing, TotalEnergies continues to innovate and make breakthroughs
TotalEnergies has always been committed to making energy cleaner, more affordable, more reliable and more accessible to more people around the world. The Kuaichi lubricant featured in the Chinese New Year video is the star product of TotalEnergies, which provides excellent protection for the engine with a number of innovative technologies such as delayed aging technology, intelligent energy-saving technology, active cleaning, etc., which can meet the oil needs of a variety of vehicle types.
In addition to insisting on innovation in products and technologies, TotalEnergies chose to return to real emotions and explore the resonance with users in the New Year marketing this time, which is not another breakthrough.
Use cutting-edge technology to create high-quality products to meet user needs; Discovering emotional resonance from a unique perspective and drawing attention to the mechanic community are all social responsibility initiatives of TotalEnergies. As a global and diversified energy company, TotalEnergies has always put sustainability at its core, actively promoting the energy transition and creating social value.
Summary
TotalEnergies' carefully polished Spring Festival short film adheres to the company's consistent innovative thinking, focuses on the niche group of mechanics, and uses a more warm perspective and brushstrokes to show the company's sense of social responsibility and responsibility, and strongly stretches the brand's potential energy. While providing consumers with high-quality products, TotalEnergies is also actively promoting the global energy transition and contributing to the realization of carbon peaking and carbon neutrality goals and sustainable development. I believe that with the joint efforts of TotalEnergies and various industries, it is worth looking forward to whether it is to discover the extraordinary shining points of ordinary professions, or to continue to innovate and break through, and usher in a green and low-carbon tomorrow.
About Total:Lubricants China
Total Lubricants (China)** is a division of the diversified energy group, TotalEnergies. For more than 20 years, Total Lubricants China has been one of the leading lubricants in the Chinese market, headquartered in Shanghai. With more than 510 employees in China, it is committed to providing quality service to its customers through its three lubricant production plants and an efficient ** chain.
About TotalEnergies:
TotalEnergies is a diversified energy company that produces and sells energy products including oil, biofuels, natural gas, green gas, renewables and electricity worldwide. Our 105,000 employees are committed to making energy cleaner, more affordable, more reliable and more accessible to more people. The business covers more than 130 countries and regions around the world. TotalEnergies is committed to sustainable development in its projects and operations, contributing to the well-being of humanity.