Approaching the Spring Festival in 2014, many novice merchants do not know how to arrange before the holiday, today to analyze the experience summarized by President Jin, the Spring Festival general holiday of about 10 days, the impact on the store is greater, do the following things before the holiday, to ensure that the holiday is worry-free.
1. Set up store announcements to inform customers of the holiday time.
1.In the carousel on the homepage of the store, you can add a holiday poster to explain the holiday and the delivery time after the year, so that old customers can inquire and place orders in time after the year;
2.The membership number dynamically publishes holiday notices.
3.Set announcements on the details page.
2. Set up store auto-reply
You need to set up an automatic reply from customer service. Automatic reply of shortcut terms and keywords to assist us in answering common questions during the Spring Festival (automatic reply to delivery timeliness, logistics methods and common inquiries), it is recommended to bind 7*24 hours to reply to bind WeChat, and customers will not lose during the holiday inquiry;
3. Understand the platform's holiday delivery timeliness rules
Products that do not participate in the Spring Closed Event Venue: Can be postponed.
Delivery timeliness adjustment: Orders paid by buyers between 00:00 on February 2, 2024 and 23:59:59 on February 20, 2024 will be calculated from the delivery time of the resumption of the guarantee service at 0:00 on February 21, 2024, unless otherwise agreed between the buyer and the seller. In other words, holiday orders can be shipped before February 22.
Fourth, understand the store assessment rules during the Spring Festival
Store assessment related
1.If you don't reply to buyers' information in time during the Spring Festival, will it affect Want Want response rate assessment?
Answer: Normal assessment, failure to respond in time will affect the assessment. During the Spring Festival holiday, to avoid untimely reception and customer loss, it is recommended to arrange personnel on duty and set up robot-assisted reception.
2.Are there any changes to the rules for the selection and replacement of industrial experts during the Spring Festival?
Answer: normal assessment, maintenance of replacement assessment rules during the holiday, specific can pay attention to the replacement standards of the corresponding commodities in the background, it is recommended to arrange personnel on duty during the Spring Festival and undertake the first to resume work in a timely manner after the year.
3.Is there any change in the assessment rules for finding factories during the Spring Festival? Answer: During the Spring Festival, the platform will not assess the indicators such as customized transaction points, service response rate in the past 30 days, and fulfillment rate in the past 30 days, and will do its best to ensure that the online rights and interests of the factory are not affected by the holiday factor.
4.Are there any changes to the L-level assessment rules of stores during the Spring Festival?
Answer: During the Spring Festival, the L level of the store will be retained. Before and after the Spring Festival holiday in 2024 (from 00:00:00 on February 3, 2024 to 23:59:59 on February 29, 2024), the platform will not assess the L level (store L level maintenance), and will do its best to protect the online rights and interests of merchants from the interference of holiday factors.
5. Arrange customer service to be on duty during the Spring Festival
The timely response rate of Want Want during the holiday is a normal assessment, so it is recommended to arrange the staff on duty and adjust the Want Want diversion in advance; and the timely processing of after-sales orders;
6. Adjust the digital marketing promotion plan
During the spring break holiday, corporate customers will have a holiday, and there will be no inquiries from purchasing personnel, so it is recommended that the wholesale of industrial products appropriately reduce the advertising budget or tentative advertising plan, and consumer goods merchants can appropriately set part of the budget, and it is recommended to set a minimum plan to avoid unnecessary cost consumption.