Original title: China's economic confidence said丨A horse-faced skirt, a variety of New Year.
Thousands of households always replace the new peach with the old one." In the past few days, everyone has had a busy and fulfilling Spring Festival holiday. The cross-regional flow of people in the whole society is nearly 2.3 billion, and the domestic travel is 47.4 billion person-times, with a total cost of 6,3268.7 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan......Behind the group of "hot and hot" summary data is the condensation of warm or touching moments during the festival.
The lively Spring Festival is not only a "new peach", but also more new atmosphere. The more obvious is the Spring Festival, an ancient festival, which is more and more combined with modern elements, traditional cultural and commercial elements, so that people have a new way and new experience of the festival, and a different trend can be seen from a horse-faced skirt.
The horse-faced skirt is fresh and elegant, simple and gorgeous. More than ten years ago, the traditional costumes represented by horse-faced skirts were still limited to small circles such as Hanfu Club and Comic Exhibition, but now more and more have become "regular clothes". There is a custom of buying new clothes during the Spring Festival, and this year's horse-faced skirt has become a "popular New Year robe". Before and after the Spring Festival, the sales of many hot-selling items of horse face skirts exceeded one million yuan, which is behind the "new" tide of traditional culture. During the Spring Festival, time-honored brands, domestic "trendy products", dragon element commodities and other hot sales, all kinds of characteristic intangible cultural heritage traditional folk customs dress up the festival atmosphere, revealing a strong cultural atmosphere, everyone is willing to take more and more traditional cultural elements in their hands, wear them on the body, and drive new consumption.
Under the promotion of a large number of high-quality national style short ** and live broadcast room content, "new Chinese" clothing has become popular. How to buy a horse face skirt in the short **? Placing an order online is quick and easy. According to the big data of multiple e-commerce platforms, the search volume of Hanfu has skyrocketed since January this year, and the horse-faced skirt has become the most popular item in the Hanfu category. Since the launch of the "National Online New Year Festival" on the eighth day of the lunar month, online retail sales have reached nearly 800 billion yuan, an increase of nearly 9% over the same period last year. In this Spring Festival, the integration of online and offline has accelerated, the interaction and mutual promotion of industries such as culture, sports, tourism, business and catering have increased, cross-border integration has accelerated, and new sales methods such as offline and online delivery have brought more choices and benefits to consumers.
Wearing a beautiful horse-faced skirt purchased online is naturally not only a night walk in brocade clothes. In addition to the stunning appearance at the New Year's family gathering, it is also indispensable to travel a few times outside. In Xi'an's Tang Dynasty City, Kaifeng's Qingming Shanghe Park, many tourists are dressed in traditional costumes, showing the demeanor of the Tang and Song dynasties. Wearing traditional costumes is "the most beautiful among tourists", and the whole Spring Festival cultural tourism is more exciting, "at home for the New Year + travel after the holiday" mode, so that the holiday happiness doubled, the Spring Festival lantern festival, dragon dance performances, temple fairs, intangible cultural heritage shows and other activities have become an important choice for tourists to travel in the New Year, popular museums continue to be popular, data from the Ministry of Culture and Tourism show that this year's Spring Festival travel and total travel expenditure and other indicators hit a record high. The "New Year robe" horse-faced skirt not only promotes the integration of traditional culture and modern life, but also witnesses the upsurge of cultural tourism consumption during the Spring Festival.
The origin of the horse-faced skirt can be traced back to the Song Dynasty, which also means that thousands of years ago, people wore such clothes to replace the "old charms" with "new peaches". Although I don't know when Jiang Yue shines at the beginning of the year, I do see the horse-faced skirt adding color to the present. From a small horse-faced skirt, it can be seen that traditional cultural elements are constantly integrated into the modern lifestyle through new designs and new expressions, so that the New Year will continue to be new, and the new trend can always be seen every year, and this innovation rooted in tradition will continue to extend and dress up life.
Text丨Kong Linglong).
*: CCTV news client.