The Spring Festival holiday is coming to an end.
If you want to talk about this holiday, ** is the most lively, and the movie theater of the Spring Festival stalls must have a vote.
There were 3 major accidents in the Spring Festival stalls, and I guess many people didn't expect them.
First of all, Jia Ling's new work "Hot and Hot" has not yet been released, and it has swept all major networks, and the fat Jia Ling and the thin Jia Ling have fought in the ring, making the movie "Hot and Hot" earn enough eyeballs from the beginning.
In order to make this movie well, Jia Ling lost 100 pounds of weight, which not only shocked the audience, but also moved the audience.
At present, on the first day of its release, "Hot and Hot" easily won 2.6 billion box office, and it has completely won hemp.
Secondly, Han Han's new work "Flying Life" was released, and Shen Teng, Yin Zheng and other original members of the team gathered again. The current box office of this movie has exceeded 2.3 billion, which has long surpassed the total box office of the first part of "Flying Life".
Although, Han Han is particularly low-key this time when it comes to the movie "Flying Life", this does not prevent people from making money.
In the end, Zhang Yimou's "Article 20" counterattacked into a dark horse. For this movie to hit the Spring Festival file, everyone was not optimistic at first, mainly because although "Article 20" has a lot of funny plots, this movie is a realistic movie after all, and the core is still serious.
The Spring Festival file has always been a comedy, the world of commercial films, and the serious realism theme seems to be a bit mismatched.
However, it turns out that good movies will always be recognized by the audience. Although the "Article 20" has a mediocre start, it is full of stamina. After its release, it staged a succession of box office reversals.
Approaching the end of the holiday, the film not only did not fall behind, but attracted more audience support, and the box office trend can be described as very good.
And among these 3 accidents, if you want to say which one is the most surprising, I think it has to be Jia Ling's "Hot and Hot".
In my opinion, it is reasonable that Zhang Yimou's new film "Article 20" can finally counterattack, and the strength of the great director is still trustworthy. And Jia Ling's "Hot and Hot" can achieve this result, I really didn't expect it.
Come to think of it, since "Hello, Li Huanying", Jia Ling has been under tremendous pressure. Some people say that her success is accidental, favored by God, and obtained by picking up leaks.
Looking at it now, Jia Ling really has something, and two consecutive movies have been successful, and they really can't be underestimated in the future.
And Jia Ling's self-directed and self-starred "Hot and Hot" can be successful, to sum up, I think there are 4 major advantages that are indispensable!
1: Well done publicity.
Before it was released, the overwhelming publicity had already begun. People**, Xinhua News Agency commented, "Hot and Hot" can be said to be popular before it was broadcast.
Among them, the People** and Xinhua News Agency both interviewed Jia Ling and talked about the details of the front and back scenes of the movie.
With the support and recommendation of the people** and Xinhua News Agency, it is really difficult to think about "Hot and Hot"!
Then, after the movie was released, many movies faced with fierce competition during the Spring Festival. Lao Hu also focused on recommending "Hot and Hot", and even ranked "Article 20" behind, which played a huge role in promoting the word-of-mouth fermentation of "Hot and Hot".
You must know that according to Lao Hu's preferences in the past, it stands to reason that "Article 20" should be recommended.
This time, Lao Hu recommended "Hot and Hot" instead, which inevitably made netizens more curious about this movie.
Finally, after the movie was released, the promotion of "Hot and Hot" was not idle, in addition to cheering for the movie all over the major ** platforms, it also continued to guide the release of new jokes and new propaganda calibers to guide netizens to help the movie together.
I don't know how everyone feels, anyway, as soon as I opened social ** during the Spring Festival, there was news about Jia Ling's "Hot and Hot" everywhere.
Some shared their own movie-watching experience, some recommended to friends, and some movie clips released by the show, which made my friends around me, and one then asked me if the movie was good, it seems that in this atmosphere, everyone is ready to move.
With such a big sound, "Hot and Hot" definitely has a fight with last year's "Man Jianghong".
Of course, it is not a bad thing to do a good job of publicity, and the aroma of wine is also afraid of deep alleys. After all, movies are also commodities, and commercial films are even more so. has invested a lot in publicity, and if it can bring a better box office, it is understandable, and we can't worry about others.
Everyone is an adult, and no matter how much propaganda is done, everyone has their own criteria for judging.
Some people see that others have more publicity, and they follow the trend to see it. There are also many viewers who feel that there is too much publicity, and they want to avoid it!
In a word, whether the movie is good or not, you have to watch it yourself.
2: The story is of high quality.
Good publicity can attract more audiences, but if a movie wants to win the audience's word-of-mouth, the quality must be excellent.
Otherwise, if the audience buys tickets to enter the venue, the movie will not be good, but it will backfire, and it will not be lively for a few days. And this "Hot and Hot" can be said to be of high quality among domestic movies.
I won't spoil too much about the story of "Hot and Hot".
Although many viewers have already seen it now, spoilers or anything is no longer very important. However, in line with the purpose of serving everyone, I still have to close the points, and I will only give you a brief introduction from the plot trailer released by the filmmaker.
To put it in layman's terms, the story of "Hot and Hot" is a story of a lazy and lazy person, who has no spirit, a little chubby girl who lies flat early, because she is fed up with the life of lying flat, meets her true destiny, and wants to change her life and start over.
It's just that her way of changing her life is different from most people, she is not looking for a good job, nor is she looking for a psychiatrist for counseling. Rather, she is a chubby chick who wants to enter the fighting industry and become a boxer.
To be honest, not to mention the dense laughter in the play, and the conflict with one after another dramatic conflicts that make people laugh.
How an ordinary chubby chick succeeded and became a professional boxer, the story itself alone is attractive enough and has a breaking point.
And, more crucially, "Hot and Hot" does not start from the high-ranking celebrities, but tells the story from the perspective of ordinary people. This is more real for many viewers today.
Especially for those viewers who want to **, but don't have the perseverance, it is more exemplary.
3: Actor's acting skills**.
The publicity is good, the story is good, and the actors' acting skills cannot be left behind. Although a good story is attractive, it is useless without a good performance.
And good actors, through expressive performances, can often add icing on the cake, making the movie richer and more touching.
The protagonists of "Hot and Hot" are Jia Ling, Lei Jiayin, and a large number of powerful factions such as Qiao Shan, Zhang Xiaofei, Yang Zi, and Sha Yi.
After watching the whole movie, it is not an exaggeration to say that every actor has played at the level they deserve, and the whole movie can be said to be the acting skills of all members. Among them, Jia Ling's performance is the best.
Jia Ling was born as a comedian, and her performance characteristics, in addition to being born with laughter, also have a sense of relaxation.
Watching her performance, you won't feel the slightest trace of performance, and many details are at your fingertips.
Especially some life scenes, it's not too similar, I look at the daily life of Le Ying lying flat in the play, and I feel like myself.
That little expression, that little look, is really vivid and three-dimensional, I laughed so much that I leaned forward and closed for a while, and then moved me to a great time.
It is no exaggeration to say that Jia Ling's brilliant performance has added a lot of points to "Hot and Hot".
There is less competitive pressure.
I know what you want to say when you see this subheading!
There is less competitive pressure.
You're not dazzled, aren't you?
In the Spring Festival of 2021, "Detective Chinatown" and "Hello Li Huanying" will fight in the ring.
In the 2022 New Year, "Changjin Lake", "Miracle", and "Four Seas" are chaotic.
In the 2023 Spring Festival, "The Wandering Earth" and Man Jianghong", the two heroes compete for hegemony.
In the 2024 Spring Festival, among the same themes, "Hot and Hot" will be rivaled by "Flying Life".
Then, with non-similar themes, there is also Zhang Yimou's "Article 20", a dark horse chasing behind, and there is also the Spring Festival regular "Bear Infested" series of attacks, how can "Hot and Hot" be less stressful?
Yes, at first glance, it is true, "Hot and Hot" can be said to be a front and back attack, an ambush on all sides.
However, when you think about it, this is not the case either.
Because, "Hot and Hot" actually began to lay out the Spring Festival stalls very early. As mentioned above, the film has not yet been released, and the overwhelming publicity is already in place. After the release, Jia Ling appeared to promote the movie.
Then, as far as the story itself is concerned, "Hot and Hot" is hilarious, inspirational, and suitable for audiences of all ages.
As soon as these "three-plate axes" came out, whether it was "Flying Life" or "Article 20", it was beyond reach.
Although "Flying Life" is also a comedy, it does not have as many publicity explosions as "Hot and Hot".
Although the quality of the film is excellent, it is limited by the realistic theme, and more audiences may prefer to watch family carnivals during the holidays. I can't, I finally took a vacation and dragged my parents to watch a serious reality film.
Therefore, on the whole, "Hot and Hot" can be said to occupy a unique track, and it can be called the most suitable movie for the Spring Festival, which is simply born for this. Of course, if the box office trend changes after the Spring Festival, that's a later story.
In the end, why do you think Jia Ling's "Hot and Hot" can be successful? Welcome to leave a message to discuss!