Market trends
Global apparel category sales in 2027
It is expected to reach 165.7 billion
The penetration rate of global apparel category retail** has great growth potential, and the volume of apparel category sales is expected to reach 165.7 billion by 2027, with an online growth rate of 172% from 2023 to 2027. Among them, the apparel category is about 82.8 billion US dollars, accounting for more than 50%, ranking first in the apparel category.
Huaan**: Overseas exports of pet products have improved significantly
Huaan** pointed out in a research report on January 26 that the overseas export of pet products has improved significantly, customer inventory demand has gradually returned to a normal rhythm, and the recovery rate of fast-moving consumer goods with strong rigid demand is relatively fast. Affected by the release of production capacity, the marginal stabilization of external demand and the low base in the same period of 2023, it is expected that China's pet product exports in the first half of 2024 are expected to usher in a significant year-on-year improvement.
2024 US Q1 outlook:
Consumption downgraded and focused on daily necessities
According to data released by McKinsey, in the context of global economic uncertainty, in 2024, American consumers will still strictly control personal consumption. According to the results of the Consumer Demand Survey, in the first quarter of 2024, U.S. consumers prioritized buying more daily necessities such as baby products, gasoline and food. In addition, 77% of U.S. consumers surveyed said they made a decision to cut back in the fourth quarter of 2023.
Platform dynamics
Amazon product detail pages
There may be multiple sellers or brands**
Amazon's North American and European sites announced that from January 31, 2024, multiple sellers** may appear on the product detail page (sellers selling the same product). According to the announcement, each product detail page should contain at least three required sheets: one for the product on a white background, one for the product in the environment, and one for size and fit. If the product detail page is missing the required **, then Amazon will automatically add ** from other sellers or Amazon private label products.
Amazon Manage Experiments tool updates
Help sellers improve the efficiency of AB testing
Amazon announced the launch of Simultaneous Experiments in the Manage Your Experiments tool. According to the announcement, with the new feature, sellers can test more aspects of the product detail page in a single experiment, including headlines, bullets, and A+ content, to save time and publish content faster.
Amazon released a comparison table of 49 groups of listing errors**
In order to help sellers better solve the error problems encountered in the process of listing operation, Amazon has released 49 sets of common listing error comparison tables, which correspond to "error reports** - error reasons - solutions" one by one to help sellers quickly self-check and efficiently solve problems.
Changes in the order volume of U.S. e-commerce platforms in Q4
Amazon and Shopify both grow
Recently, Exsensiv, a warehousing and inventory management service provider, announced its insights into U.S. e-commerce platforms for the fourth quarter of 2023. Data shows that in the fourth quarter of 2023, Amazon's third-party seller order volume increased by 65% year-on-year, while Shopify's order volume increased by 19%, and other third-party platforms remained unchanged.
AliExpress has launched a commission reduction policy for semi-custodial products
AliExpress issued an announcement saying that from January 20, semi-custodial goods can enjoy a 50%-100% reduction in commissions, and they will be shipped on time during the Spring Festival, and each order will be rewarded. According to the announcement, AliExpress operates semi-managed products from operators (POP merchants), if you choose to send them in warehouses, from now until the end of February, the commission will be free; If you choose JIT shipping, you can enjoy a 50% rebate of commission. Among them, from January 22nd to February 9th, semi-managed warehouses will send goods to the door for free. In the upcoming Spring Festival, AliExpress merchants can realize that orders are not closed, and they can enjoy traffic weighting when they enter the warehouse, automatically receive orders in the warehouse during the New Year, free warehouse operation fees and warehouse rental fees, and hot-selling SKUs can also enjoy 60% of the settlement on the next day when the warehouse is on the shelves. At the same time, orders that are delivered on time during the Spring Festival will have a cash subsidy of up to 2 yuan.
Wayfair lays off another 19%! Category market demand**
According to the report, on January 19, Wayfair, a well-known home furnishing e-commerce platform in North America, will lay off 1,650 corporate team members (accounting for about 19%) to streamline business, focusing on layoffs for the company's management and leadership positions. The restructuring is also the third Wayfair has implemented since the summer of 2022 and is expected to save the company approximately $2$800 million. Wayfair shares surged 15% on Friday after the announcement.
eBay will cut 9% of its workforce, involving about 1,000 jobs
On January 23, Eastern time, American e-commerce giant eBay announced a major organizational change plan, which included laying off about 1,000 full-time employees, accounting for 9% of its total full-time workforce. In February last year, eBay announced plans to lay off 500 employees worldwide, or 4% of its workforce.
EBay CEO Jamie Iannone noted that layoffs are necessary because the company's total headcount and expenses have outpaced the growth rate of its business.
Temu may launch a "semi-managed" model.
Temu is about to launch a "semi-custodial" gameplay, and existing fully managed merchants can also choose semi-custodian, which is equivalent to temu giving all new and old merchants one more choice. "The policy may not come out until March, and it is planned to go live first in the United States, and then in Europe. ”
Specifically, merchants who are stocking up in overseas warehouses (including new merchants and existing merchants on the platform) can decide on their own warehousing and logistics solutions according to their orders (without the platform being solely responsible for cross-border logistics and tail delivery), and reduce the steps of product selection, which is no different from full custody.
International logistics
The main contract of the container transportation index (European line) rose by more than 12% in the day
The main contract of the container transportation index (European line) rose, up more than 12%. In the short term, due to the Red Sea crisis forcing ships to detour, the impact of the Red Sea situation on the global ** chain is still escalating, and the first class has not yet decided the time to return to the route, and the downside of the container freight rate before the Spring Festival is limited.
Shenzhen Airport: Continue to increase in-depth cooperation with cross-border e-commerce companies such as SHEIN
In response to investors' questions on the interactive platform, Shenzhen Airport said that Shenzhen Airport continues to increase in-depth cooperation with cross-border e-commerce companies such as SHEIN, and fully serves the business operation needs of core customers in Shenzhen Airport from various aspects such as facility resources, route network, customs clearance services, and standard innovation, improves the timeliness of cross-border e-commerce cargo transportation, reduces transportation costs, expands the scale of cross-border e-commerce business, and helps high-level opening up.
Macro vision
Cross-border e-commerce exports will increase by 19 in 20236%
According to customs estimates, in 2023, the total import and export volume of China's cross-border e-commerce will be 238 trillion yuan, an increase of 156%。Among them, export 183 trillion yuan, an increase of 196%；imports were 548.3 billion yuan, an increase of 39%。The rapid development of cross-border e-commerce not only meets the diversified and personalized needs of domestic consumers, but also helps China's products reach the world, becoming an important driving force for the development of foreign trade.
Domestic information
Saiwei Times: In 2024, the apparel category will still be the core of the company's brand matrix expansion
In response to the commission adjustment of the Amazon platform, Saiwei Times said that Amazon's commission adjustment is mainly aimed at clothing products below $20, and some of the company's clothing brand products are located in this ** band, which is expected to directly benefit. The apparel category is still the core of the company's brand matrix expansion, and with the promotion of strategies such as category streamlining, business focus, R&D strengthening, and new product launches, it is expected that the non-apparel category can return to normal rhythm of growth.
In 2023, the import and export volume of Shenzhen's cross-border e-commerce will exceed 300 billion yuan for the first time
On January 25, the Information Office of Shenzhen Municipal ** held the first of a series of press conferences on the theme of "making every effort to promote high-quality development and achieve the best results" to introduce Shenzhen's reform and opening up. According to reports, in 2023, Shenzhen's foreign trade and foreign investment will develop with high quality. The city's import and export of goods 387 trillion yuan, a year-on-year increase of 59%, its ** mouth 246 trillion yuan, the scale of the "31 consecutive crowns" of mainland cities, and more than 200 countries and regions around the world. New forms of foreign trade such as cross-border e-commerce are booming, and the import and export volume of cross-border e-commerce exceeded 300 billion yuan for the first time in the year.