Mao Jingbo, the president of Lotus China, has a special fate with the number "three". In her position as marketing manager for the Sino-German joint venture Audi brand, she successfully organized a historic event and won praise from German leaders. Now, in 2023, when she is the president of Lotus China, the brand celebrates its 75th anniversary, and she leads Lotus into the lucky "three".
First of all, Mao Jingbo made the revival of the Lotus brand her top priority. Her love and dedication to the brand inspired her clear brand goals, vision, and strategic path, and created a brand proposition that resonated with her users. With "for the drivers" as its core, Lotus is committed to bringing users the ultimate driving pleasure, and extends beyond the driver's and vehicle-related categories to everyone's own career and life.
Secondly, Mao Jingbo is committed to creating champion products. At the Shanghai Motor Show, Lotus captivated many fans with its dazzling lineup. In particular, the all-new all-electric supercar Eletre inherits Lotus's supercar design and track engineering know-how, and for the first time, the ultimate driving pleasure is integrated into a pure electric life car. This product has become the main model of the Lotus brand, bringing together many extreme highlights to show Lotus's road to victory.
Finally, Mao Jingbo launched Lotus' iconic new user experience, creating the "Lotus Ultimate Driving Experience Center". This experience center will provide users with a comprehensive upgrade from driving experience to lifestyle and value experience, allowing users to feel the unique ultimate driving charm and brand culture of Lotus. By combining this with an Formula 1 track-level driving experience, a top-notch car culture experience and a variety of themed experiences, Lotus will create a unique user experience for its users.
At the critical moment of Lotus's decisive year, the addition of Mao Jingbo injected a strong impetus into the brand's execution. Under the strict implementation of the strategy, Lotus is moving towards the goal of brand transformation, and Mao Jingbo's strong determination and strong execution will be the key to the brand's success. Although the road to victory is full of challenges, it is believed that under the control of Mao Jingbo, Lotus will become a luxury brand in the hearts of drivers, providing users with the ultimate driving pleasure and a sense of accomplishment in self-control.
With the blessing of the number "three", Mao Jingbo is leading Lotus to open a new chapter with a new perspective and strategy. We look forward to her inspiring the team's creativity to create products that are the ultimate driving pleasure and bring Lotus to a new level of brilliance in the era of electrification." The future of Mao Jingbo and Lotus is full of infinite possibilities, and let us look forward to and wish them success.