This winter, Harbin ice and snow tours are out of the circle, and all ethnic groups gather in Harbin to stage a grand event of national unity on ** Street and Sophia Church Square, which has triggered cultural tourism shouts and tourism booms all over ......the countryThe ice and snow in Harbin have livened up the whole of China and even attracted the world. As netizens commented: The intangible assets brought by "Erbin" out of the circle far exceed the economic benefits brought by the sharp increase in traffic. The snowflakes blooming in "Erbin" are the splendid flowers of the tourism industry.
Evenki, Oroqen, Tujia, Miao, Qiang ......It's all here! I've never seen a battle like this when I'm so old. "Harbin City, Daoli District Comprehensive Administrative Law Enforcement Bureau of the first section chief Han Tailong, 48 years old, is a native of Harbin, this winter all ethnic groups across the country have punched in the street, let him open his eyes, sincerely sighed, "The great unity of the nation in 'Erbin' was instantly concretized!" ”
Open a picture of mountains and rivers, brothers and sisters dance. Open a picture of mountains and rivers, and hundreds of birds dance towards the phoenix dragon. On January 16, across 4,000 kilometers, the Tibetan compatriots who came to "Erbin" from Qamdo showed their national dances on ** Street and the Ice and Snow World, which set off a small climax in the "National Unity Gala". "We came to Harbin to help the tourism market develop well with the tourism promotion model of going out, inviting in, and promoting unity. Xiong Dapeng, deputy director of the Publicity and Promotion Center of Changdu Tourism Development Bureau, said.
The Hezhe girl in Raohe County broadcast live on ** Street.
With the explosion of ice and snow tours, Harbin has become the world's top show, and ** Street is like the world's largest open-air catwalk! Cui Yufan, deputy head of the tourism group of the Provincial Science and Technology Advisory Committee and professor of Heilongjiang University, lamented that the grand festival of all ethnic groups across the country has realized the great exchange between different regional cultures.
Here, there are no locals and outsiders, no northeasterners and southerners, all of them are their own people. The lively scene of the host's "left and right brothers" Tengyue interacting with tourists in Harbin Ice and Snow World warmly overcame the severe cold and let the truth travel through time and space. When 10,000 people shouted in unison "Clear Love, Only for China" and sang "Singing the Motherland", Sun Mingzhe, a "post-00s" girl, said: "It's really bloody!" Unconsciously join in the chorus. 56 nationalities are one family, and as a Chinese, I feel proud and proud from the bottom of my heart. ”
The liver and gallbladder are all ice and snow, and the surface and the inside are clear. Many southern "little golden beans" put the last stop of their trip to Harbin in the Evidence Exhibition Hall of Unit 731 of the Japanese Invasion of China. In front of the 731st Unit of the Japanese Invasion of China, there are tourists lining up for several kilometers every day, "they are not in line, they are the Great Wall, the backbone of New China", the scorching patriotism in the ice and snow wave, and the patriotic feelings that spontaneously surging like a tide have made countless netizens applaud and moved to tears.
Compatriots of the Kirgiz ethnic group in Fufu County appeared on ** Street.
Wei Ying, dean of the School of History, Culture and Tourism of Heilongjiang University, said that ethnic minorities across the country have taken advantage of the opportunity to promote national culture, showing an unprecedented spectacle. The feelings of family and country that emerged in the explosive tourism not only added fuel to the fire of ice and snow tourism in Harbin, but also improved the cohesion and centripetal force of the people of the whole country.
Who can not love this prosperous world! Li Qingjun, an expert of the domestic trade economic group of the Provincial Science and Technology Economic Advisory Committee and a specially invited expert of the National Cadre Training Base of Harbin Institute of Technology, believes that the "National Gala" and "National Family" are important experiences and characteristics of this winter's "Erbin" popularity, "It has become the meeting point of our high-quality life and collective action for good in the great journey of building a Chinese-style modern power and national rejuvenation." ”
On January 20, the third batch of Fuyuan cranberries were distributed in Nanning, and Guangxi netizens "have been" ** confession, "Thank you for the gift of Heilongjiang Lao Tie." Previously, in order to thank the people of Northeast China for taking care of the 11 Guangxi children who "braved" Harbin, Guangxi Anning sent 11 truckloads of sugar oranges and mandarins to Harbin citizens for free tasting. As a return gift, Heilongjiang Fuyuan took out 100,000 boxes of high-quality cranberries, the best specialty, and sent them to Guangxi Laobiao.
The sweet interaction between Guangxi sugar orange and Heilongjiang cranberry spanning thousands of miles makes the concept of "one family in the north and south" the most intuitive expression.
Citizens of Nanning, Guangxi, braved the rain to line up to receive Fuyuan cranberries.
Following Guangxi's "sugar orange", all kinds of specialties are brought to Harbin from all over the country, and Heilongjiang's black soil products are also going to the whole country. Between you and me, leverage a wider range of inter-provincial interactions. "Sichuan pea tip, Hubei Hongshan cabbage, Shandong Qixia apple, Anshan Nanguo pear ......"The local cultural and tourism bureaus sincerely promote the tourism projects and specialties of their hometowns on the first street, attracting tourists in a fancy way, lively and harmonious. Zhao Ping, director of the Bureau of Culture and Tourism of Anshan City, Liaoning Province, told reporters that the action of sending 3,000 catties of Nanguo pears to "Erbin" brought them more than 1100 million views.
The successive "north-south return gifts" have pushed Harbin's cultural tourism fever to a new climax one after another, and also led to a large collection, big display and big competition of agricultural achievements across the country. Netizens were amazed, "Erbin" out of the circle triggered a big survey of national specialties, "agricultural survey, touch which surprise" - Fuyuan cranberry, Sichuan "caviar", Gansu vannamei shrimp, Anhui Lu'an foie gras, Guizhou matcha ......The luxury goods and imported goods in my impression are all "local specialties" of my hometown!
This huge national agricultural specialty exchange and cultural collision have been integrated into a kind of development potential energy that breaks the circle and breaks the wall, which is booming and has driven the sales of special products in various places. "The interaction between the north and the south has brought real winter tourism dividends and special fruit and agricultural product sales dividends to Nanning. In an interview with reporters, Zhang Zhenyu, Secretary of the Party Group of the Nanning Municipal Bureau of Culture, Radio and Tourism and Deputy Director of the Propaganda Department of the Municipal Party Committee, repeatedly mentioned that "in the two-way rush with Heilongjiang, we have really achieved each other's achievements."
He said that this year's Nanning mandarin harvest has been a bumper harvest, and through the interaction with "Erbin", the popularity and sales of Nanning mandarin oranges in the northern region have been greatly improved. In addition, according to statistics, in early January, the number of tourists received by Nanning increased by 32% year-on-year, and the number of tourists received by the three northeastern provinces increased by 108% year-on-year.
The little tourists eat the Nanguo pears "fed" by the Anshan Cultural and Tourism Bureau.
After the "treasure" cranberries in Longjiang were dug up, "the search volume of fresh fruits has increased to 900% recently, and we produce 2,700 tons of cranberries every year, and now there is little inventory left." Li Feng, general manager of Fuyuan Red Sea Plant Industry, said. Cranberries have now become a business card of Fuyuan. The successful "out of the circle" of cranberries also drove the sales of cold-water fish in Longjiang. Mr. Zhang, an Internet celebrity in Fuyuan, said, "Recently, the supply of cold-water fish has exceeded demand, and it can be sold for up to 100,000 yuan a day. ”
The "exchange of winters" and "mutual gifts" of the old iron in the Northeast and the old watches in the south have become a new boom in cultural tourism this winter. "As soon as relatives move, domestic demand pulls. Industry experts praised in unison, believing that the efficient and interactive regional linkage has achieved interactive output and circulation at the information level, and has also achieved interactive interaction in the source market. "The cultural tourism industry is in a high-end position in the national industry, with strong leadership, openness, inclusiveness, innovation and cross-border deep integration. Li Qingjun said that the rules of "Erbin" to promote the development of the cultural and tourism industry have changed from regionalization to nationalization and internationalization, which has created huge business opportunities for stimulating the development of Longjiang's economy and industry, forcing and activating the integrated development of primary, secondary and tertiary industries, and forming a strategic initiative for high-quality development.
Tourists from Wuhan pose for a photo in front of Sophia's Church.
The national cultural and tourism linkage brought about by the popularity of "Erbin" is not limited to offline. On the Internet, cultural and tourism bureaus in many places across the country have launched a grand traffic battle under the same topic.
Local cultural and tourism bureaus focus on "listening to persuasion", leaning down, rolling up their sleeves, and being willing to be a "conspicuous bag" for the revitalization of the tourism industry. Some Culture and Tourism Bureaus updated dozens of ** in one go, and were ridiculed for "smoking" on the computer; There is also the Bureau of Culture and Tourism** "shaking people", and celebrities have shown their faces to support cultural tourism in their hometowns; From products to cultural tourism, all over the country "show their family background", dig deep into their own characteristics, and netizens call "I can't see it, I can't see it at all".
My surname is Chuan, eat and play Sichuan", "My surname is Su, Dajiangsu, and Shuiyun Jiangsu does not admit defeat" ......While the cultural tourism in various places shouted microphone and the official account "secretly competed", netizens also cheered for the cultural tourism in their hometown in a variety of ways. "We, the director of the Shaanxi Bureau of Culture and Tourism, can memorize 3,000 Tang poems in one go", "Our director of the Shanxi Bureau of Culture and Tourism can show off three catties of vinegar in one breath", "Our director of the Chongqing Bureau of Culture and Tourism can drink hot pot base" ......The sincerity of netizens to "fight" for their hometown is vividly expressed.
The fancy linkage of cultural tourism in various places is not only out of the circle, but also out of the country. The Swiss National Tourism Administration and "Erbin" shouted in the air: "My surname is Rui, welcome Harbin to meet me" ......A total of 22 envoys, diplomats and representatives of international organizations from 18 countries and international organizations recently walked into Harbin to experience the hottest ice and snow journey this winter.
Some people sigh that the lively and lively is the development environment, business environment and consumption environment that cultural tourism should pursue.
On the Sophia Architectural Art Square, nearly 10 official cultural and tourism departments promoted local tourism in an hour.
Behind the "involution" of local cultural and tourism bureaus is the unprecedented attention to the cultural tourism industry in various places, which also reflects the huge potential of the cultural tourism industry. Experts believe that China's tourism industry is developing from sightseeing tourism to leisure and vacation tourism, and it is a period of major transformation of China's tourism industry. The public's demand for travel quality is getting higher and higher, and the cultural and tourism department is doing its best to meet the people's yearning for a better life, which has also detonated the people's enthusiasm for consumption.
Li Qingjun said that the current atmosphere of "Erbin" is too joyful, "looking for friends, recognizing relatives", creating an emotional station, and the popularity of the entire ice and snow season has been wave after wave. "The unprecedented national cultural and tourism linkage triggered by Harbin as the core tells us that as long as we actively promote the flow of population to achieve dynamic agglomeration, as long as we adhere to the rules and standards of the national unified market, the formation of business opportunities, consumption potential and super-large-scale markets can also be realized in the border areas of the motherland. ”
In the history of China's tourism development, there has never been such a grand occasion of national linkage. Yu Zhigang, dean of the School of Economics and Management of Northeast Agricultural University, believes that the national cultural and tourism linkage has effectively promoted the development of the national economy. Nowadays, the whole country is playing a game of chess, and the coordination and linkage between the north and the south have made various cities continue to explore the cultural tourism market with more distinctness and memory points, and promote the high-quality development of the cultural and tourism industry. This will help to achieve a higher level of dynamic balance between demand driving supply and supply creating demand, and promote win-win cooperation between cities.
The Spring Festival of 2024 is approaching, and the popularity of "Erbin" ice and snow tourism continues to rise, which has set an example for the high-quality development of tourism in the new era in promoting the integration of culture and tourism at a deeper, higher level and wider range. More importantly, it has led the Northeast to join hands with each other, promoted the unity of all ethnic groups, and allowed more people to go out of their homes and understand China while walking, which has made great contributions.
Reporter: Zhang Haiying, Ding Yan, Mao Xiaoxing; Photography: Zhang Shu, Zhang Chunlei, Mao Xiaoxing, Han Dongxian; Ding Yan.